Personal Constructs Books
An introduction to international institutional law
Author: Klabbers Jan
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: INR422
Topics: international institutional law, institutional law, Critical legal theory, international organizations, modern organizations, functional necessity theory, International legal personality, powers of organizations, doctrine of attributed powers, doctrine of implied powers, law of treaties, Issues of membership, Privileges, immunities, UN Convention, Domestic law
Using Information Technology ,11th edition
Author: Brian Williams, Stacey Sawyer
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: JLS843
Topics: Information Technology, internet, world wide web, software, hardware, Central processing Unit, storage, communications, networks, cyberthreats, personal technology, big data, digital age
Author: Clement Iornongu
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MBA804, CLL804
Topics: Business law, Company Law, Corporate Affairs Commission, Limited Liability Company, Types of Companies, Pre-Incorporation Contracts, Corporate Personality, Constitution of the Company, Share Capital, Shares, company, Winding up of the Company
Advanced Organizational Behaviour
Author: Abdullahi Araga
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MBA827
Topics: Organizational Behaviour, Behaviour, Attitude, personality, values, learning, perception, work groups, decision making, Theories Of Motivation, group dynamics, Organisational Structure, leadership, Organisational Culture, Organizational Conflict, Conflict Management, Organisational Change, Organisational Development
Emerging Technologies in Information Technology
Author: Gerald Okereke
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MBF841
Topics: Speech Recognition, Speaker Recognition, Electronic Video Conferencing, Web Conferencing, Web Casting, Electronic Payment Systems, Digital Signature, Electronic Signature, Personal Digital Assistant, Sub Notebooks, Voice over Internet Protocol
Advertising and Promotion ,11th edition
Author: George Belch, Michael Belch
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MAC132, MAC331, MAC334
Topics: Integrated Marketing Communications, advertising, promotion, Marketing Process, Integrated Marketing Communications program situation analysis, advertising Agencies, Marketing Communication Organizations, Consumer Behavior, Communication Process analysis, Promotional Program, Creative Strategy, Media Planning, media Strategy, Evaluation of Media, television, radio, magazine, newspaper, Support Media, Direct Marketing, Sales Promotion, internet, Public Relations, Publicity, Corporate Advertising, international Advertising, international Promotion, personal selling
Contemporary advertising and Integrated Marketing Communications,13th edition
Author: William Arens, Michael Weigold, Christian Arens
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MAC331, MAC332
Topics: Contemporary advertising, advertising, Integrated Marketing Communications, Evolution of Advertising, crafting marketing, advertising strategies, Marketing, Consumer Behavior, Market Segmentation, Marketing Mix, Advertising Strategy, Advertising Planning, Planning Media Strategy, Creative Strategy, Creative Process, Creative Execution, Producing Ads, Digital Interactive Media, intergrating media, Relationship Building, Direct Marketing, Personal Selling, Sales Promotion, Relationship Building, Public Relations, Sponsorship, Corporate Advertising
Advertising, promotion and other spects of integrated marketing communications ,10th Edition
Author: Terence Shimp, Craig Andrews
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MAC331
Topics: Advertising, promotion, integrated marketing communications, Brand Equity, brand Accountability, Brand Adoption, Brand Naming, Intellectual Property, integrated marketing communications planning, Segmentation, Targeting, Positioning, Communications Process, Consumer Behavior, Objective Setting, persuasion, Advertising Management, Media Choices, Effective Ad Messages, Creative Ad Messages, Traditional Advertising Media, Advertising Media, digital media, Online Advertising, Mobile Advertising, App Advertising, social media, Direct Marketing, Media Planning, media Analysis, Sales Promotion, trade promotion, Sales Promotion, Consumer Sales Promotion, Public Relations, Content Marketing, Viral Marketing, Sponsorships, Packaging, Point-of-Purchase Communications, Signage, personal selling
Distribution and Sales Management
Author: CI Okeke, Mande Samaila, Eunice Adegbola, Bilkisu Katagum
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MKT306
Topics: Distribution, Sales Management, Personal Selling, Sales Force Management, Sales Management, salesmen, Sales Force Organization, Sales Personnel, Sales Techniques, Motivating Sales Personnel, Sales Meetings, Sales Contests, Sales Effort, Sales Budget, Sales Quotas, Sales Analysis, sales Control, sales
Management of a Sales Force ,12th edition
Author: Rosann Spiro, William Stanton, Gregory Rich
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MKT306
Topics: Sales Force management, Strategic Sales Force Management, Personal Selling Process, Sales Force Organization, Recruiting Salespeople, Sales Training Program, Sales Force Operations, Sales Force Compensation, Sales Force Quotas, Sales Force Quotas Expenses, Forecasting Sales, Developing Budgets, Sales Territories, sales planning, Sales Volume, Sales Volume analysis, Marketing Cost, Profitability Analysis, Salesperson’s Performance, Sales Managers
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