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Personal Constructs Books

An introduction to international institutional law

Author: Klabbers Jan

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: INR422

Topics: international institutional law, institutional law, Critical legal theory, international organizations, modern organizations, functional necessity theory, International legal personality, powers of organizations, doctrine of attributed powers, doctrine of implied powers, law of treaties, Issues of membership, Privileges, immunities, UN Convention, Domestic law

Using Information Technology ,11th edition

Author: Brian Williams, Stacey Sawyer

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: JLS843

Topics: Information Technology, internet, world wide web, software, hardware, Central processing Unit, storage, communications, networks, cyberthreats, personal technology, big data, digital age

Business and Company Law

Author: Clement Iornongu

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MBA804, CLL804

Topics: Business law, Company Law, Corporate Affairs Commission, Limited Liability Company, Types of Companies, Pre-Incorporation Contracts, Corporate Personality, Constitution of the Company, Share Capital, Shares, company, Winding up of the Company

Advanced Organizational Behaviour

Author: Abdullahi Araga

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MBA827

Topics: Organizational Behaviour, Behaviour, Attitude, personality, values, learning, perception, work groups, decision making, Theories Of Motivation, group dynamics, Organisational Structure, leadership, Organisational Culture, Organizational Conflict, Conflict Management, Organisational Change, Organisational Development

Emerging Technologies in Information Technology

Author: Gerald Okereke

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MBF841

Topics: Speech Recognition, Speaker Recognition, Electronic Video Conferencing, Web Conferencing, Web Casting, Electronic Payment Systems, Digital Signature, Electronic Signature, Personal Digital Assistant, Sub Notebooks, Voice over Internet Protocol

Advertising and Promotion ,11th edition

Author: George Belch, Michael Belch

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MAC132, MAC331, MAC334

Topics: Integrated Marketing Communications, advertising, promotion, Marketing Process, Integrated Marketing Communications program situation analysis, advertising Agencies, Marketing Communication Organizations, Consumer Behavior, Communication Process analysis, Promotional Program, Creative Strategy, Media Planning, media Strategy, Evaluation of Media, television, radio, magazine, newspaper, Support Media, Direct Marketing, Sales Promotion, internet, Public Relations, Publicity, Corporate Advertising, international Advertising, international Promotion, personal selling

Contemporary advertising and Integrated Marketing Communications,13th edition

Author: William Arens, Michael Weigold, Christian Arens

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MAC331, MAC332

Topics: Contemporary advertising, advertising, Integrated Marketing Communications, Evolution of Advertising, crafting marketing, advertising strategies, Marketing, Consumer Behavior, Market Segmentation, Marketing Mix, Advertising Strategy, Advertising Planning, Planning Media Strategy, Creative Strategy, Creative Process, Creative Execution, Producing Ads, Digital Interactive Media, intergrating media, Relationship Building, Direct Marketing, Personal Selling, Sales Promotion, Relationship Building, Public Relations, Sponsorship, Corporate Advertising

Advertising, promotion and other spects of integrated marketing communications ,10th Edition

Author: Terence Shimp, Craig Andrews

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MAC331

Topics: Advertising, promotion, integrated marketing communications, Brand Equity, brand Accountability, Brand Adoption, Brand Naming, Intellectual Property, integrated marketing communications planning, Segmentation, Targeting, Positioning, Communications Process, Consumer Behavior, Objective Setting, persuasion, Advertising Management, Media Choices, Effective Ad Messages, Creative Ad Messages, Traditional Advertising Media, Advertising Media, digital media, Online Advertising, Mobile Advertising, App Advertising, social media, Direct Marketing, Media Planning, media Analysis, Sales Promotion, trade promotion, Sales Promotion, Consumer Sales Promotion, Public Relations, Content Marketing, Viral Marketing, Sponsorships, Packaging, Point-of-Purchase Communications, Signage, personal selling

Distribution and Sales Management

Author: CI Okeke, Mande Samaila, Eunice Adegbola, Bilkisu Katagum

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MKT306

Topics: Distribution, Sales Management, Personal Selling, Sales Force Management, Sales Management, salesmen, Sales Force Organization, Sales Personnel, Sales Techniques, Motivating Sales Personnel, Sales Meetings, Sales Contests, Sales Effort, Sales Budget, Sales Quotas, Sales Analysis, sales Control, sales

Management of a Sales Force ,12th edition

Author: Rosann Spiro, William Stanton, Gregory Rich

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MKT306

Topics: Sales Force management, Strategic Sales Force Management, Personal Selling Process, Sales Force Organization, Recruiting Salespeople, Sales Training Program, Sales Force Operations, Sales Force Compensation, Sales Force Quotas, Sales Force Quotas Expenses, Forecasting Sales, Developing Budgets, Sales Territories, sales planning, Sales Volume, Sales Volume analysis, Marketing Cost, Profitability Analysis, Salesperson’s Performance, Sales Managers

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Administration, Social and Management science

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Agriculture and Veterinary Medicine

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Arts and Humanities

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Education

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Engineering

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General studies

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Law

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Medical, Pharmaceutical and Health science

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Science and Technology