AC Power Books
Author: Toyosi Daniel, Bilkisu Katagum
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: ENT401
Topics: E-Business, Mobile Telecommunication, internet, website design, internet advertisement, online shopping, E-payments, E-Marketing, E-Market Opportunity Analysis, E-Marketing Plan, Online Strategy Formulation Plan, Market Communication, Branding, Financial Appraisal, Implementation, Control of E-Marketing Plan, E-Business Security, Business Security Challenges, Network Security, network Management, Copyright Law, Electronic Access to Information, Internet Firewall, Fraud Prevention
International marketing and export management ,5th edition
Author: Gerald Albaum, Edwin Duerr, Jesper Strandskov
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: ENT402
Topics: International marketing, export management, Exporting, Bases of International Marketing, International Environment, export market selection, international marketing decisions, market entry strategies, export entry modes, nonexport entry modes, product decisions, pricing decisions, Financing, Methods of Payment, Promotion, Marketing Communication, Export Order, Physical Distribution, Organization of International Marketing Activities
Author: Egwu Knight
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: ENT414
Topics: Venture Creation, Venture Growth, Business Enterprise, Entrepreneurship, location of a business, Environmental Scanning, Business Venture, Intellectual Property, Government Policies on Entrepreneurship, Record Keeping, Business Accounting Records, Personnel Records, marketing, Entrepreneurship Development, Theories of Entrepreneurship
Marketing Ethics & Social Responsibility
Author: Eunice Abimbola Adegbola
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: ENT431
Topics: Marketing Ethics, Social Responsibility, Societal Marketing, Micro-Marketing, Social Responsibility Activities of Marketing, Social Criticism of Marketing, consumerism, environmentalism, Green Marketing, Enlightened Marketing Concepts
Author: MS Magaji
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: ENT893
Topics: Entrepreneurship, Business Organization, Small Business, Identifying business opportunities, Business Layout, business plan, Accounting records
Author: Onyemaechi Onwe
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: FMS825
Topics: Research Methodology, Research Process, research, Research Proposal, research project, Research Activity, Research Design, Data Collection, Variables, Sample Selection, Sampling Techniques, Randomness, Randomisation, Research Questions, Questionnaire Design, Hypothesis, Hypothesis testing, Z-Statistic, Non-Parametric Tools, data presentation, data analysis, research report, business research
An Introduction to Global Environmental Issues ,2nd edition
Author: Kevin Pickering, Lewis Owen
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: INR261
Topics: Global Environmental Issues, Climate change, past climates, Global atmospheric change, Acidic deposition, Water resources, water pollution, Nuclear issues, Natural hazards, energy, Managing the Earth
Author: Innocent Okoye
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: JLS812
Topics: Media Law, media Ethics, Press Freedom, Universal Press Laws, defamation, sedition, copyright, Contempt of Court, parliament, Official Secrets Act, national security, Canons of Journalism, Nigerian Journalism, Journalism
Author: Mande Samaila, Eunice Adegbola, Bilkisu Katagum
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MKT108
Topics: Marketing, Marketing Management Philosophies, Marketing Environment, Functions of Marketing, Product Classification, Consumer Products, Industrial Products, buying process, Channels of Distribution, Middlemen, Marketing Activities, Marketing of Services, Market Strategies, Marketing Risks, Market Segmentation, Promotion, Consumerism
Human Resource Management ,10th edition
Author: Lloyd Byars, Leslie Rue
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MPA855
Topics: Human Resource Management, HUMAN RESOURCE FUNCTIONS, HUMAN RESOURCE MANAGER, ORGANIZATIONAL PERFORMANCE, HUMAN RESOURCE PROGRAMS, Acquiring Human Resources, Human Resource Planning, Recruiting Employees, Selecting Employees, Training Employees, Developing Employees, Orientation, Employee Training, Management, Organizational Development, Career Development, Performance Management Systems, Compensating Human Resources, Organizational Reward System, Base Wage, Salary Systems, Incentive Pay Systems, Employee Benefits, Employee Well Being, Labor Relations, Employee Safety, Employee Health, Employee Relations, Union Organizing Campaigns, Collective Bargaining, Labor Unions
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