Analysis Techniques Books
Research Methods in International Relations
Author: Adagba Okpaga
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: INR451
Topics: International Relations Research Methods, Research Methodology, Use of Library, Data gathering, data analysis, report writing, documentation
The Art of Public Speaking ,13th edition
Author: Stephen Lucas, Paul Stob
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MAC134
Topics: Public Speaking, listening, speaking, Analyzing Audience, audience analysis, Gathering Materials, speech, Persuasion
Author: Roger Wimmer, Joseph Dominick
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MAC413
Topics: Media Research, research ethics, sampling, qualitative research, qualitative research methods, content analysis, survey research, longitudinal research, experimental research, hypothesis testing, statistical procedures, newspaper research, magazine research, electronic media research, advertising research, public relation research
Advertising, promotion and other spects of integrated marketing communications ,10th Edition
Author: Terence Shimp, Craig Andrews
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MAC331
Topics: Advertising, promotion, integrated marketing communications, Brand Equity, brand Accountability, Brand Adoption, Brand Naming, Intellectual Property, integrated marketing communications planning, Segmentation, Targeting, Positioning, Communications Process, Consumer Behavior, Objective Setting, persuasion, Advertising Management, Media Choices, Effective Ad Messages, Creative Ad Messages, Traditional Advertising Media, Advertising Media, digital media, Online Advertising, Mobile Advertising, App Advertising, social media, Direct Marketing, Media Planning, media Analysis, Sales Promotion, trade promotion, Sales Promotion, Consumer Sales Promotion, Public Relations, Content Marketing, Viral Marketing, Sponsorships, Packaging, Point-of-Purchase Communications, Signage, personal selling
Author: Leon Ikpe
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MBA883
Topics: Small Business Management, Small business, Opportunities analysis, manufacturing operations, service based operations, Monitoring performance, Accounting records, Sourcing capital
Capital Investment & Financial Decisions
Author: Johnson Okoh
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MBF843, MGS713
Topics: Capital Investment, Financial Decisions, payback Period, Accounting Rate of Return, Compounding, Discounting, Net Present Value, Internal Rate of Return, Rate of Return, Profitability Index, International Rate of Return, Sensitivity Analysis, Capital Rationing
Sales Force Management ,12th Edition
Author: Mark Johnston, Greg Marshall
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MKT306
Topics: Sales Force Management, selling, buying, sales effort, sales Management, Salesperson Performance, sales program, Salesperson, Sales Force Recruitment, Sales Force Selection, Sales Training, Salesperson Compensation, Salesperson Incentives, Cost Analysis, Salesperson Performance
Conduct of Government Business
Author: Chuks Maduabum
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: PAD409
Topics: Government Business, Government, Governance, Public Policy Analysis, Public Policy MCommunication ProceduresImplementation, Report Writing, Handling Official Documents, Anti-Corruption Law, Public Service Rules, Financial Regulations, Government Bureaucracy, Government Bureaucracy reform, Paperless Administration
Introduction to Public Administration
Author: Yemisi Ogunlela
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: PAD747
Topics: Public Administration, Chief Executive Officer, Bureaucracy, public policy, Public Policy analysis, Public Policy Making, Nigerian Civil Service, Nigerian Public Administration, Public Service Reforms, Public Personnel Administration, Public Financial Administration, Development Administration, Local Government Administration, Comparative Public Administration
Author: Leon Ikpe
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: PAD823
Topics: Project Management, Project Management Organisation, Project Team Building, Cost Estimate, Financial Project Appraisal, Project Planning, project Scheduling, Network Analysis, Scheduling Resources, Materials Management, Project Implementation
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