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Animal Behaviour Books

Diplomatic Negotiation Essence And Evolution

Author: Paul Meerts

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: INR381

Topics: Diplomatic Negotiation, Entrapment in Negotiation, Negotiation, warfare, Behaviour of Negotiators, NegotiatorsSimulating Diplomatic Negotiation

Foreign Policies of Great Powers

Author: Udeoji Ebele Angela

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: INR412

Topics: Foreign Policies of Great Powers, Foreign Policy, Foreign Policy Decision-making Models, Environments of Foreign Policy, Determinants of Foreign Policy Behaviours, American Foreign Policy, British Foreign Policy, Decline of British Power, British Power, France’s Policy, European Union’s Foreign Policy, Soviet Union Foreign Policy, Japanese Foreign Policy, Germany Foreign Policy

Organizational Change and Development

Author: EI Morah

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MBA829

Topics: Organizational Change, Organizational Development, Leadership, Organizational Culture, Empowerment, Leadership Behaviour

Marketing Management

Author: CI Okeke, Mande Samaila, Eunice Adegbola, Bilkisu Katagum

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MKT401

Topics: Marketing Management, Services Marketing, Marketing Segmentation, Marketing Planning, Marketing Organization, Marketing Research, Consumer Behaviour, Product Decisions, Product Planning, Product Development, Product Life Cycle, New Product, Branding, Packaging Decisions, Pricing Policies, Pricing Practices, Indian Consumer Environment, Marketing Communications, Sales Forecasting, Managing Sales Personnel, Marketing, Public Relations

Marketing of Financial Services

Author: Ogbuji Chinedu, Mande Samaila, Eunice Adegbola, Bilkisu Katagum

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MKT402

Topics: Financial Services Marketing, Financial Services, Customer Orientation, Retail Banking, Wholesale Banking, Consumer Behaviour, Decision Making Process, Financial Service Development, Financial Service Management, Marketing Channels, Advertising, Sales Promotion, Branding, Brand Management, Marketing Research, Pricing, Profitability, Decision Making, Financial Service Industry, Competitive Marketing Strategies

Marketing Management and Strategy

Author: CI Okeke, Martha Oruku, Oba Adenuga

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MKT826

Topics: Marketing Management, Marketing Strategy, Marketing Mix, services marketing, Marketing Segmentation, Marketing Planning, Marketing Organization, Marketing Research, Consumer Behaviour, Product Decisions, Product Planning, Product Development, Product Life Cycle, New Product Development, Branding, Packaging Decisions, Indian Consumer Environment, Marketing Communications, Sales Forecasting, Managing Sales Personnel, Sales Personnel, Public Relations

Administrative Theory

Author: Ibrahim Adamu

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: PAD712

Topics: Administrative Theory, Administration, Management Theory, Scientific Management Theory, Scientific Management, Classical Administrative Theory, Hawthorn Experiment, Relations Theory, Decision Making Theory, Organisational Conflict, Behaviourism, Motivation, Motivation Theories, Management by Objectives, New Public Management

Contemporary Political Analysis

Author: Terhemba Ambe-Uva

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: POL311

Topics: Political Analysis, Marxism, Modernisation theory, Dependency theory, political economy approach, Behaviouralism, Systems theory, group theory, Game theory, Rational choice theory, Decision-making theory

Tourism Sales & Marketing

Author: Emmanuel Ayuba Kuwu

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: TSM305

Topics: Tourism Sales, Marketing, Tourism Services Marketing, Tourism Marketing Information System, Tourism Marketing Research, Tourism Marketing Promotion, Tourism Marketing Advertising, Marketing Environment, Product Life Cycle, Consumer Behaviour, Marketing Media, Consumerism, Sales Representatives, Market Segmentation

Rural Youth Programmes in Agricultural Extension

Author: BO Ovwigho

School: National Open University of Nigeria

Department: Agriculture and Veterinary Medicine

Course Code: AEM512

Topics: Rural Youth Programmes, Rural Youth Club, Adolescent Behaviour Problems, United Nation’s Definition of Youth, African Definition of Youth, Religious-African Definition of Youth, Social-Personal Definition of Youth, Operational Definition of Youth, Young Farmers’ Club

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Science and Technology