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BUS419 Books

International Business

Author: MA Gana

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: BUS419

Topics: International Business, international trade, World business environment, Globalization, Foreign Direct Investment, Political Economy of international trade, international markets, International marketing, Distribution strategies, export, import, Multinational corporations, International Monetary Fund system, International liquidity, International finance, lending institutions

Marketing Management ,15th edition

Author: Kevin Lane Keller, Philip Kotler

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: BUS419

Topics: Marketing Management, marketing strategy, marketing plan, Marketing insights, collecting information, forecasting demand, marketing research, consumer market, business market, brand positioning, brand equity, product strategy, market offering, pricing strategy, pricing program, wholesaling, logistics, communicating value, creating value

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Administration, Social and Management science

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Agriculture and Veterinary Medicine

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Arts and Humanities

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Education

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Engineering

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General studies

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Law

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Medical, Pharmaceutical and Health science

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Science and Technology