CLA206 Books
Author: Olugbenga Elegbe
School: University of Ibadan
Department: Arts and Humanities
Course Code: CLA206
Topics: Marketing, Marketing Environment, marketer, Marketing Environments, Market Segmentation, Effective Market Segmentation, Marketing Mix, product, Product Life Cycle, packaging, Branding, Distribution Channel, marketing channels, Integrated Marketing Communication, promotion budget, Marketing Research, Marketing Research Procedure
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Administration, Social and Management science
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