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Capital Markets Books

Economics ,9th edition

Author: William McEachern

School: Modibbo Adama University of Technology

Department: Administration, Social and Management science

Course Code: CC101

Topics: economic analysis, economic tools, economic systems, economic decision makers, demand, supply, markets, market system, elasticity of demand, elasticity of supply, consumer choice, production, cost, perfect competition, monopoly, monopolistic competition, oligopoly, resource markets, market structure, pricing, market failure, public policy, economic regulation, antitrust policy, public goods, public choice, externalities, income distribution, poverty, macroeconomics, unemployment, inflation, producticity, growth, aggregate expenditure, aggregate demand, aggregate supply, fiscal policy, federal budget, monentary policy, financial system, banking, money supply, monentary theory, macro policy debate, international trade, international finance, economic development

Economics ,5th edition

Author: Gregory Mankiw, Mark Taylor

School: University of Ibadan

Department: Administration, Social and Management science

Course Code: ECO101

Topics: Economics, theory of competitive markets, market failure, public goods, common resources, merit goods, firm behaviour, market structures, monopoly, Firms’ production decisions, monopolistic competition, Oligopoly, Contestable markets, Income inequality, poverty, Heterodox economics, production, growth, unemployment, labour market, Long-run macroeconomics, Saving, investment, financial system, monetary system, Open-economy macroeconomics, Short-run economic fluctuations, Keynesian economics, Aggregate demand, aggregate supply, Supply-side policies, International macroeconomics

The Handbook of Economic Sociology, 2nd Edition

Author: Neil Smelser, Richard Swedberg

School: University of Ibadan

Department: Administration, Social and Management science

Course Code: SOC302

Topics: Economic Sociology, Labor Markets, Sociology, Economic Anthropology, Banking, Financial Markets, Work, Occupations, Behavioral Economics, Economics, Economic Systems, Institutions, Business Groups, Social Organization, Organizaion, Governance

Microeconomics

Author: Peter Dorman

School: University of Ilorin

Department: Administration, Social and Management science

Course Code: ECN201, ECN301, ECN302, ECN401, ECN402, AEF201, AEF301

Topics: Economics, economic theory, values, objectives, markets, firms, government, civil society, demand, cost, theory of supply, monopoly power, bargaining power, market failure, microeconomic challenges, labor, employment, financial markets, inequality, poverty, economics, ecology

Fundamentals of Investing, Global Edition

Author: Scott Smart, Lawrence Gitman, Michael Joehnk

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: BFN403

Topics: Investingnvestment Environment, Securities Markets, Transactions, Investment Information, Securities Transactions, Return, Risk, Modern Portfolio Concepts, common stocks, Analyzing Common Stocks, Stock Valuation, Market Efficiency, Behavioral Finance, Fixed-Income Securities, Bond Valuation, Mutual Funds, Exchange-Traded Funds, Options, Futures Markets, Securities

Principles of Economics

Author: Nicholas Gregory Mankiw

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: ECO431

Topics: Principles of Economics, supply, demand, elasticity, Consumers, Producers, Efficiency of Markets, Costs of Taxation, International Trade, market, welfare, Externalities, Public Goods, Common Resources, Tax System, Costs of Production, Monopoly, Monopolistic Competition, Oligopoly, Firm Behavior, Organization of Industry, Factors of Production, Labor Markets, Earnings, Discrimination, Income Inequality, Poverty, Consumer Choice, Cost of Living.national income, Production, Growth, Saving, Investment, Financial System, Unemployment, Tools of Finance, Monetary System, Money Growth, Inflation, Aggregate Demand, Aggregate Supply, Short-Run Economic Fluctuations, open economy

Principles of marketing ,8th edition

Author: Lloyd Harris, Philip Kotler, Gary Armstrong, Hongwei He

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: ENT205

Topics: marketing, company, marketing strategy, marketplace, consumers, marketing environment, marketing environment analysis, marketing information, Consumer markets, buyer behaviour, Business markets, business buyer behaviour.customer value-driven strategy, Products, services, brands, customer value, building customer value, Developing new products, product life cycle, pricing, Pricing strategies, Marketing channels, delivering customer value, Retailing, wholesaling, Engaging consumers, communicating customer value, integrated marketing communications strategy, Advertising, public relations, Personal selling, sales promotion, Direct marketing, online marketing, social media marketing, mobile marketing, Extending marketing, marketing plan

The Business Environment ,8th edition

Author: Ian Worthington, Chris Britton, Ed Thompson

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MBA817

Topics: Business Environment, Business organisations, external environment, internal environment, global business, political environment, macroeconomic environment, legal environment, Legal structures, structure of firms, Industrial structure, firms, markets, market system, Market structure, International markets, international trade, Strategy, changing environment

Foundations Of Marketing ,8th Edition

Author: William Pride, OC Ferrell

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MKT829

Topics: Marketing, customer-driven strategic Marketing, marketing strategies, Marketing environment, Marketing research, information systems, target market, Market segmentation, Market evaluation, consumer buying behavior, business markets, buying behavior, global markets, digital marketing, social networking, product, branding, packaging, pricing, marketing channels, supply-chain management, retailing, direct marketing, wholesaling, integrated marketing communications, advertising, public relations, personal selling, sales promotion

International Trade and International Finance

Author: Malabika Roy, Saikat Sinha Roy

School: Edo University

Department: Administration, Social and Management science

Course Code: ECO316

Topics: International Trade, International Finance, trade policy, income inequality, foreign investment flows, foreign direct investment, capital formation, foreign exchange markets, financial derivatives

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