Capital Markets Books
Author: William McEachern
School: Modibbo Adama University of Technology
Department: Administration, Social and Management science
Course Code: CC101
Topics: economic analysis, economic tools, economic systems, economic decision makers, demand, supply, markets, market system, elasticity of demand, elasticity of supply, consumer choice, production, cost, perfect competition, monopoly, monopolistic competition, oligopoly, resource markets, market structure, pricing, market failure, public policy, economic regulation, antitrust policy, public goods, public choice, externalities, income distribution, poverty, macroeconomics, unemployment, inflation, producticity, growth, aggregate expenditure, aggregate demand, aggregate supply, fiscal policy, federal budget, monentary policy, financial system, banking, money supply, monentary theory, macro policy debate, international trade, international finance, economic development
Author: Gregory Mankiw, Mark Taylor
School: University of Ibadan
Department: Administration, Social and Management science
Course Code: ECO101
Topics: Economics, theory of competitive markets, market failure, public goods, common resources, merit goods, firm behaviour, market structures, monopoly, Firms’ production decisions, monopolistic competition, Oligopoly, Contestable markets, Income inequality, poverty, Heterodox economics, production, growth, unemployment, labour market, Long-run macroeconomics, Saving, investment, financial system, monetary system, Open-economy macroeconomics, Short-run economic fluctuations, Keynesian economics, Aggregate demand, aggregate supply, Supply-side policies, International macroeconomics
The Handbook of Economic Sociology, 2nd Edition
Author: Neil Smelser, Richard Swedberg
School: University of Ibadan
Department: Administration, Social and Management science
Course Code: SOC302
Topics: Economic Sociology, Labor Markets, Sociology, Economic Anthropology, Banking, Financial Markets, Work, Occupations, Behavioral Economics, Economics, Economic Systems, Institutions, Business Groups, Social Organization, Organizaion, Governance
Author: Peter Dorman
School: University of Ilorin
Department: Administration, Social and Management science
Course Code: ECN201, ECN301, ECN302, ECN401, ECN402, AEF201, AEF301
Topics: Economics, economic theory, values, objectives, markets, firms, government, civil society, demand, cost, theory of supply, monopoly power, bargaining power, market failure, microeconomic challenges, labor, employment, financial markets, inequality, poverty, economics, ecology
Fundamentals of Investing, Global Edition
Author: Scott Smart, Lawrence Gitman, Michael Joehnk
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: BFN403
Topics: Investingnvestment Environment, Securities Markets, Transactions, Investment Information, Securities Transactions, Return, Risk, Modern Portfolio Concepts, common stocks, Analyzing Common Stocks, Stock Valuation, Market Efficiency, Behavioral Finance, Fixed-Income Securities, Bond Valuation, Mutual Funds, Exchange-Traded Funds, Options, Futures Markets, Securities
Author: Nicholas Gregory Mankiw
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: ECO431
Topics: Principles of Economics, supply, demand, elasticity, Consumers, Producers, Efficiency of Markets, Costs of Taxation, International Trade, market, welfare, Externalities, Public Goods, Common Resources, Tax System, Costs of Production, Monopoly, Monopolistic Competition, Oligopoly, Firm Behavior, Organization of Industry, Factors of Production, Labor Markets, Earnings, Discrimination, Income Inequality, Poverty, Consumer Choice, Cost of Living.national income, Production, Growth, Saving, Investment, Financial System, Unemployment, Tools of Finance, Monetary System, Money Growth, Inflation, Aggregate Demand, Aggregate Supply, Short-Run Economic Fluctuations, open economy
Principles of marketing ,8th edition
Author: Lloyd Harris, Philip Kotler, Gary Armstrong, Hongwei He
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: ENT205
Topics: marketing, company, marketing strategy, marketplace, consumers, marketing environment, marketing environment analysis, marketing information, Consumer markets, buyer behaviour, Business markets, business buyer behaviour.customer value-driven strategy, Products, services, brands, customer value, building customer value, Developing new products, product life cycle, pricing, Pricing strategies, Marketing channels, delivering customer value, Retailing, wholesaling, Engaging consumers, communicating customer value, integrated marketing communications strategy, Advertising, public relations, Personal selling, sales promotion, Direct marketing, online marketing, social media marketing, mobile marketing, Extending marketing, marketing plan
The Business Environment ,8th edition
Author: Ian Worthington, Chris Britton, Ed Thompson
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MBA817
Topics: Business Environment, Business organisations, external environment, internal environment, global business, political environment, macroeconomic environment, legal environment, Legal structures, structure of firms, Industrial structure, firms, markets, market system, Market structure, International markets, international trade, Strategy, changing environment
Foundations Of Marketing ,8th Edition
Author: William Pride, OC Ferrell
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MKT829
Topics: Marketing, customer-driven strategic Marketing, marketing strategies, Marketing environment, Marketing research, information systems, target market, Market segmentation, Market evaluation, consumer buying behavior, business markets, buying behavior, global markets, digital marketing, social networking, product, branding, packaging, pricing, marketing channels, supply-chain management, retailing, direct marketing, wholesaling, integrated marketing communications, advertising, public relations, personal selling, sales promotion
International Trade and International Finance
Author: Malabika Roy, Saikat Sinha Roy
School: Edo University
Department: Administration, Social and Management science
Course Code: ECO316
Topics: International Trade, International Finance, trade policy, income inequality, foreign investment flows, foreign direct investment, capital formation, foreign exchange markets, financial derivatives
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