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Competitive Strategy Books

Public Relations Practice

Author: Levi Chinaka Nwodu

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MAC425

Topics: Public Relations Practice, Public Relations Practitioners, Public Relations Strategy, Public Relations Tactics, Community Relations, Financial Public Relations, Media Relations, Government Relations, Press Release, Press Conference, Crisis Management, Issues Management, Speech Communication

Production and Operations Management

Author: KO Osotimehin

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MBA801

Topics: Production, Operations Management, Operations Strategy, Production Systems, Job Design, Management of Technology, Site Selection, Supply-Chain Management, Inventory Management, Aggregate Planning, Linear Programming

The Business Environment ,8th edition

Author: Ian Worthington, Chris Britton, Ed Thompson

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MBA817

Topics: Business Environment, Business organisations, external environment, internal environment, global business, political environment, macroeconomic environment, legal environment, Legal structures, structure of firms, Industrial structure, firms, markets, market system, Market structure, International markets, international trade, Strategy, changing environment

Decision Support for Global Enterprises

Author: Uday Kulkarni, Daniel Power, Ramesh Sharda

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MBA853

Topics: Decision Support, Decision Support Systems, Decision Situations, Business Intelligence Systems, Collaborative Decision Making, Distributed Decision Making, Distributed Software Organizations, information Exchange, Email Strategy Investigation Model, Email Processing Strategies

International Business Environments and Operations ,16th edition

Author: John Daniels, Lee Radebaugh, Daniel Sullivan

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MBF845

Topics: International Business Environment, International Business Operation, International Business, Globalization, National environmental differences, culture, governmental systems, legal systems, economic systems, market methods, trade, factor mobility theory, trade protectionism, economic integration, cooperation, global monetary environment, foreign exchange, exchange rates.global debt, equity markets, cooperate policy, cooperate strategy, trading internationally, foreign operations, functional management, functional operations, global marketing, global production, supply chains, global accounting, financial management, human resources

Product Planning and Development

Author: CI Okeke, Martha Oruku, Oba Adenuga

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MKT827

Topics: Product Planning, Product Development, Organizational Products, Product Line, Product Mix, Product Life Cycle, New Product Development, New Product Idea Generation, New Product Idea Screening, New Product, Product Development, New Product Positioning, Packaging, Marketing Strategy, Product Management, Labeling, Pre-Test Market Models, Product Rollout Commercialization, Why New Products Fail, branding

Business Marketing ,2nd edition

Author: Robert Dwyer, John Tanner

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MKT859

Topics: Business Marketing, Purchasing Function, Organizational Buyer Behavior, Creating Value, Market Opportunities, Marketing Strategy, Business Marketing Programming, Business Marketing Channels, Developing Products, Managing Products, Business Marketing Channels, Managing Customer Relationships, Sales, Sales Management, pricing, Managing Customers, Evaluating Marketing Efforts, Marketing Efforts, Customer Retention, Customer Maximization

Industrial Marketing

Author: CI Okeke

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MKT859

Topics: Industrial Marketing, Organizational Buying Process, Industrial Buying Issues, Industrial Marketing, Consumer Marketing, Industrial Customer, Sales Force Management, Industrial Markets, Industrial Products, Communication Management-Forms, Integrated Communication, Distribution Decisions, Industrial Marketing Strategy, Industrial Strategic Marketing Planning

Strategic Management in Hospitality and Tourism

Author: EC Majebi

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: TSM441

Topics: Strategic Management, Hospitality, Tourism, Business Level Strategies, Corporate Level Strategies, Network Level Strategies, Strategy Implementation, Strategic Management problems, Strategic Analysis, Strategic Choice, Strategic Implementation, Environment Characteristics, Environment Dimensions, Political Environment, Legal Environment, Economic Environment, Sociocultural Environment, Technological Environment, Ecological Environment

Arms Control and Demilitarisation

Author: Rasheed Olaniyi

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: PCR873

Topics: Arms Control, Demilitarisation, Disarmament, Demobilisation, Game Theory, Bargaining, small arms, civil war, Light Weapons, Landmines, Weaponry, Weapons of Mass Destruction, Deadly Conventional Weaponry, nuclear weapons, Nuclear Strategy, Balance of Power, Arms Control Agreement

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