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Competitive Strategy Books

Strategy and Structure

Author: Olusegun Adeleke Adenuga, Jelili Babatunde Sufian, Adegbola

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: BUS804

Topics: Strategy, Structure, Strategic management, corporate strategy, concept of strategy, corporate planning, Organizational structure, Corporate mission statements, Organizational vision statement, Organizational core values, Vision, management of change, Communications planning, Culture, Changing Culture

Strategic Management

Author: Bisi Alex Ayanwale

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: BUS849

Topics: Strategic Management, Corporation, Management, Environmental Analysis, SWOT Analysis, Strategic Choice, Strategic Planning, Strategy Formulation, Strategy Implementation, Strategy Execution, Strategy Evaluation, Strategy Implementation, Strategy Control, Organisation‟s Culture, Implementing Strategy, Information Technology Management Strategies

Corporate Management Strategy

Author: Abdullahi Araga

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MBA820

Topics: Corporate Management Strategy, Organisational Mission, Organisational Goals, Organisational Objectives, Organisational Policies, Strategic Planning, Corporate Strategic Posture, Organisational Structure

Marketing Management and Strategy

Author: CI Okeke, Martha Oruku, Oba Adenuga

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MKT826

Topics: Marketing Management, Marketing Strategy, Marketing Mix, services marketing, Marketing Segmentation, Marketing Planning, Marketing Organization, Marketing Research, Consumer Behaviour, Product Decisions, Product Planning, Product Development, Product Life Cycle, New Product Development, Branding, Packaging Decisions, Indian Consumer Environment, Marketing Communications, Sales Forecasting, Managing Sales Personnel, Sales Personnel, Public Relations

Management Leading Collaborating in a Competitive World ,13th edtion

Author: Thomas Bateman, Scott Snell, Robert Konopaske

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: ENT101

Topics: Management, Managing, Performing, External Environment, Internal Environment, Managerial Decision Making, Planning, Strategic Management, Ethics, Corporate Responsibility, Sustainability, International Management, organizing, delivering strategic value, Organization Structure, Organizational Agility, Human Resources Management, Managing the Diverse Workforce, Leadership, leading, Motivating for Performance, motivation, teamwork, communication, mobilizing people, Managerial Control, controlling, Managing Technology, Innovation, Creating Change, Leading Change

Manhattan GMAT Integrated Reasoning & Essay GMAT Strategy Guide, Fifth Edition

Author: Manhattan

School: International Exams

Department:

Course Code: GMAT

Topics: Integrated reasoning, Quantitative, verbal

Strategic Reward Making It Happen

Author: Michael Armstrong, Duncan Brown

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: BUS818

Topics: Strategic reward, Reward strategy, Engagement, organizational commitment strategies, reward environment, Reward strategies, reward management, Developing reward strategy, Implementing reward strategy.front line manager, managing reward, reward professional, Communicating reward strategy

Strategic Thinking and Problem Solving and Negotiation Skills

Author: Jubril Abdusalam, Prince Izedonmi

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: ENT411

Topics: Strategic Thinking, Problem Solving, Negotiation Skills, Strategic Thinking Process, Strategic Thinker, Strategic Planning, Organising Skills, Effective Organising Skills, Project Management, Managing Risk, Simplified Strategic Planning, Simplified Strategic Planning Process Structure, Strategic Leadership, Strategic Innovative Thinking, Strategy Setting, Innovative Thinking, Corporate Strategy, Business Unit Strategy, team Strategy, intensive Strategies, Market Penetration, Market Development, Product Development, Diversification Strategies, Strategic Situation Analysis, PEST Model Analysis, SWOT Analysis, SWOT Profile, Lateral Thinking, Lateral Thinking Techniques, Lateral Marketing Process, vertical marketing, Binary Thinking, Horizontal Thinking, Disruptive Thinking, Converging, idea selection, Idea Affinity Diagrams, Idea Selection Criteria, Idea Management Processes, Problem Solving Skills, Problem Solving, Political Economic Social Technological Analysis, FMEA Analysis

Technology ventures ,4th edition

Author: Thomas Byers, Richard Dorf, Andrew Nelson

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: ENT415

Topics: Technology ventures, Venture Opportunity, Strategy, Opportunities, Business Model, Competitive Strategy, Innovation Strategies, business story, business plan, risk, return, creativity, product development, marketing, sales, types of ventures, concept development, venture formation, Intellectual Property, New Enterprise Organization, Enterprise Organization, Acquiring Resources, Organizing Resources, Management of Operations, Acquisitions, Global Expansion, financing enterprise, profit, harvest, financial plan, sources of capital, deal presentations, deal negotiations, leading ventures to success

Principles and Practice of Marketing ,8th edition

Author: David Jobber, Fiona Ellis-Chadwick

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MAC132

Topics: Marketing, Marketing Environment, consumer behavior, marketing ethics, Organizational Buying, Corporate Social Responsibility, Marketing Research, Business Intelligence, Market Segmentation, marketing Positioning, Creating Customer Value, Customer Value, Integrated Marketing Communications, Mass Marketing Communications, Direct Marketing Communications, Digital Marketing, Social Media, distribution, Marketing Planning, marketing Strategy, Marketing Planning, Analysing Competitors, competitive advantage, global marketing strategy, Managing Marketing Implementation

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