Competitive Strategy Books
Author: Olusegun Adeleke Adenuga, Jelili Babatunde Sufian, Adegbola
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: BUS804
Topics: Strategy, Structure, Strategic management, corporate strategy, concept of strategy, corporate planning, Organizational structure, Corporate mission statements, Organizational vision statement, Organizational core values, Vision, management of change, Communications planning, Culture, Changing Culture
Author: Bisi Alex Ayanwale
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: BUS849
Topics: Strategic Management, Corporation, Management, Environmental Analysis, SWOT Analysis, Strategic Choice, Strategic Planning, Strategy Formulation, Strategy Implementation, Strategy Execution, Strategy Evaluation, Strategy Implementation, Strategy Control, Organisation‟s Culture, Implementing Strategy, Information Technology Management Strategies
Author: Abdullahi Araga
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MBA820
Topics: Corporate Management Strategy, Organisational Mission, Organisational Goals, Organisational Objectives, Organisational Policies, Strategic Planning, Corporate Strategic Posture, Organisational Structure
Marketing Management and Strategy
Author: CI Okeke, Martha Oruku, Oba Adenuga
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MKT826
Topics: Marketing Management, Marketing Strategy, Marketing Mix, services marketing, Marketing Segmentation, Marketing Planning, Marketing Organization, Marketing Research, Consumer Behaviour, Product Decisions, Product Planning, Product Development, Product Life Cycle, New Product Development, Branding, Packaging Decisions, Indian Consumer Environment, Marketing Communications, Sales Forecasting, Managing Sales Personnel, Sales Personnel, Public Relations
Management Leading Collaborating in a Competitive World ,13th edtion
Author: Thomas Bateman, Scott Snell, Robert Konopaske
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: ENT101
Topics: Management, Managing, Performing, External Environment, Internal Environment, Managerial Decision Making, Planning, Strategic Management, Ethics, Corporate Responsibility, Sustainability, International Management, organizing, delivering strategic value, Organization Structure, Organizational Agility, Human Resources Management, Managing the Diverse Workforce, Leadership, leading, Motivating for Performance, motivation, teamwork, communication, mobilizing people, Managerial Control, controlling, Managing Technology, Innovation, Creating Change, Leading Change
Manhattan GMAT Integrated Reasoning & Essay GMAT Strategy Guide, Fifth Edition
Author: Manhattan
School: International Exams
Department:
Course Code: GMAT
Topics: Integrated reasoning, Quantitative, verbal
Strategic Reward Making It Happen
Author: Michael Armstrong, Duncan Brown
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: BUS818
Topics: Strategic reward, Reward strategy, Engagement, organizational commitment strategies, reward environment, Reward strategies, reward management, Developing reward strategy, Implementing reward strategy.front line manager, managing reward, reward professional, Communicating reward strategy
Strategic Thinking and Problem Solving and Negotiation Skills
Author: Jubril Abdusalam, Prince Izedonmi
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: ENT411
Topics: Strategic Thinking, Problem Solving, Negotiation Skills, Strategic Thinking Process, Strategic Thinker, Strategic Planning, Organising Skills, Effective Organising Skills, Project Management, Managing Risk, Simplified Strategic Planning, Simplified Strategic Planning Process Structure, Strategic Leadership, Strategic Innovative Thinking, Strategy Setting, Innovative Thinking, Corporate Strategy, Business Unit Strategy, team Strategy, intensive Strategies, Market Penetration, Market Development, Product Development, Diversification Strategies, Strategic Situation Analysis, PEST Model Analysis, SWOT Analysis, SWOT Profile, Lateral Thinking, Lateral Thinking Techniques, Lateral Marketing Process, vertical marketing, Binary Thinking, Horizontal Thinking, Disruptive Thinking, Converging, idea selection, Idea Affinity Diagrams, Idea Selection Criteria, Idea Management Processes, Problem Solving Skills, Problem Solving, Political Economic Social Technological Analysis, FMEA Analysis
Technology ventures ,4th edition
Author: Thomas Byers, Richard Dorf, Andrew Nelson
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: ENT415
Topics: Technology ventures, Venture Opportunity, Strategy, Opportunities, Business Model, Competitive Strategy, Innovation Strategies, business story, business plan, risk, return, creativity, product development, marketing, sales, types of ventures, concept development, venture formation, Intellectual Property, New Enterprise Organization, Enterprise Organization, Acquiring Resources, Organizing Resources, Management of Operations, Acquisitions, Global Expansion, financing enterprise, profit, harvest, financial plan, sources of capital, deal presentations, deal negotiations, leading ventures to success
Principles and Practice of Marketing ,8th edition
Author: David Jobber, Fiona Ellis-Chadwick
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MAC132
Topics: Marketing, Marketing Environment, consumer behavior, marketing ethics, Organizational Buying, Corporate Social Responsibility, Marketing Research, Business Intelligence, Market Segmentation, marketing Positioning, Creating Customer Value, Customer Value, Integrated Marketing Communications, Mass Marketing Communications, Direct Marketing Communications, Digital Marketing, Social Media, distribution, Marketing Planning, marketing Strategy, Marketing Planning, Analysing Competitors, competitive advantage, global marketing strategy, Managing Marketing Implementation
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