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Competitive Strategy Books

Strategic Management

Author: Ibrahim Danjuma

School: Modibbo Adama University of Technology

Department: Administration, Social and Management science

Course Code: MM401

Topics: strategy, Leading Strategically, Managing Firms Resources, Business Level Strategy, Executing Strategy

Cost Management ,5th Edition

Author: Edward Blocher, David Stout, Gary Cokins

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: ACC313

Topics: cost management, strategy, implementing strategy, value chain, balanced score card, strategy map, job costingActivity-Based Costing, Customer Profitability Analysis, process costing, cost allocation, planning, decision making, cost estimation, profit planning, cost-volume-profit analysis, master budget, operational-level control, operational performance measurement, management-level control, strategic performance measurement, management compensation, business analysis, business valuation

Marketing Management ,15th edition

Author: Kevin Lane Keller, Philip Kotler

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: BUS419

Topics: Marketing Management, marketing strategy, marketing plan, Marketing insights, collecting information, forecasting demand, marketing research, consumer market, business market, brand positioning, brand equity, product strategy, market offering, pricing strategy, pricing program, wholesaling, logistics, communicating value, creating value

Business Policy

Author: EU Abianga

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: BUS898, MBA881

Topics: Business Policy, Organizational Policies, Corporate Strategy, Strategy Decision Making, Strategic Management, STRATEGY FORMULATION, f Strategic Intent, Environmental Appraisal, Organizational Appraisal, Strategic Analysis, Choice

Development Economics

Author: Amaka METU

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: ECO714

Topics: Development Economics, Economic Growth, economic Development, Development, Underdevelopment, Sustainable Development, Structural Growth Theory, International-Dependence Theory, Neoclassical Growth Model, Endogenous Growth Model, Balanced Growth Strategy, Unbalanced Growth Strategy, Import Substitution, Export-Led Promotion Strategy, Capital Formation, Foreign Trade, economic development strategies

Principles of marketing ,8th edition

Author: Lloyd Harris, Philip Kotler, Gary Armstrong, Hongwei He

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: ENT205

Topics: marketing, company, marketing strategy, marketplace, consumers, marketing environment, marketing environment analysis, marketing information, Consumer markets, buyer behaviour, Business markets, business buyer behaviour.customer value-driven strategy, Products, services, brands, customer value, building customer value, Developing new products, product life cycle, pricing, Pricing strategies, Marketing channels, delivering customer value, Retailing, wholesaling, Engaging consumers, communicating customer value, integrated marketing communications strategy, Advertising, public relations, Personal selling, sales promotion, Direct marketing, online marketing, social media marketing, mobile marketing, Extending marketing, marketing plan

Contemporary advertising and Integrated Marketing Communications,13th edition

Author: William Arens, Michael Weigold, Christian Arens

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MAC331, MAC332

Topics: Contemporary advertising, advertising, Integrated Marketing Communications, Evolution of Advertising, crafting marketing, advertising strategies, Marketing, Consumer Behavior, Market Segmentation, Marketing Mix, Advertising Strategy, Advertising Planning, Planning Media Strategy, Creative Strategy, Creative Process, Creative Execution, Producing Ads, Digital Interactive Media, intergrating media, Relationship Building, Direct Marketing, Personal Selling, Sales Promotion, Relationship Building, Public Relations, Sponsorship, Corporate Advertising

A preface to marketing management ,14th edition

Author: Paul Peter, James Donnelly

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MKT829

Topics: marketing management, Strategic Planning, Marketing Management Process, Marketing Research, Consumer Behavior, Business, Government, Institutional Buying, Market Segmentation, Marketing Information, Marketing Research, Target Market, Marketing Mix, Product, Brand Strategy, New Product Planning, New Product Development, Integrated Marketing Communications, Personal Selling, Relationship Building, Sales Management, Distribution Strategy, Pricing Strategy, Global Marketing, services marketing, Marketing Problems analysis, communicating case analysis, financial analysis, developing marketing plans, marketing plans, marketing plan framework

Fundamentals of Business Marketing Research

Author: David Reid, Richard Plank

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MKT859

Topics: Business Marketing, Marketing Strategy, Business Market Planning, Business Market Strategy, International Business Marketing, Organizational Buying, Purchasing Management, Organizational Buying Behavior, Buyer-Seller Relationships, Marketing Sciences, Market Research, forecasting, Market Segmentation, New Product Development, New Product Diffusion, product, Product Management, Pricing, Distribution, Marketing Communications, Competition, Channel Management, Logistics, Physical Distribution, Advertising, Sales Promotion, public relations, Sales Training, Personal Selling, Marketing Planning, Marketing Strategy

ENZYME KINETICS

Author: BCH

School: University of Ilorin

Department: Medical, Pharmaceutical and Health science

Course Code: BCH221

Topics: Lineweaver-Burk transformation, Inhibition of Enzyme activity, Enzyme-inhibition, Competitive Inhibition, Non-competitive inhibitors

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Administration, Social and Management science

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Agriculture and Veterinary Medicine

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Arts and Humanities

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Engineering

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General studies

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Law

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Medical, Pharmaceutical and Health science

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Science and Technology