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Competitive Strategy Books

Global Economic Environment

Author: CLEMENT OKEKE, EA ADEGBOLA, SO ISRAEL – COOKEY

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: BUS847

Topics: Global Economic Environment, International Trade, International Business, Terms of Trade, Globalization, International Institutions, Global Power, Wealth Distribution, Multilateral Negotiations, Global Culture, Information Technology, Economic Growth, Global Economic Environment, Import Substitution Industrialization Strategy, Export Industrialization Strategy, Inflation, Interest Rates, Exchange Rates

Entrepreneurial Marketing

Author: Mohammed Sanusi Magaji, Lami Yaro

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: ENT205

Topics: Entrepreneurial Marketing, framework of marketing, marketing, product marketing, selling marketing, corporate based strategy, product, service, market strategy, marketing functions, business organization

Strategic Management

Author: Caroline Aturu-Aghedo

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: ENT329

Topics: Strategic Management, Strategic Management Process, Strategic Decision-Making, SWOT Analysis, Opportunity Analysis, Market Targeting, Strategy Formulation, Strategic Management Control, Strategic Management Evaluation, Strategic Management Planning, Corporate Planning, Total Quality Management, Strategic Alternative-Grand Strategies, Strategic Choice, Activating Strategy, Structural Implementation

Contemporary Strategic Studies

Author: Terhemba Nom Ambe-Uva

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: INR322

Topics: Strategic Studies, Strategy Formulation, strategy, Operational Research, game theory, conflict, conflict resolution, war, peace, deterrence, strategic planning, foreign policy analysis

Advertising and Promotion ,11th edition

Author: George Belch, Michael Belch

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MAC132, MAC331, MAC334

Topics: Integrated Marketing Communications, advertising, promotion, Marketing Process, Integrated Marketing Communications program situation analysis, advertising Agencies, Marketing Communication Organizations, Consumer Behavior, Communication Process analysis, Promotional Program, Creative Strategy, Media Planning, media Strategy, Evaluation of Media, television, radio, magazine, newspaper, Support Media, Direct Marketing, Sales Promotion, internet, Public Relations, Publicity, Corporate Advertising, international Advertising, international Promotion, personal selling

Retail Management

Author: Mande Samaila, Eunice Adegbola, Bilkisu Katagum

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MKT104

Topics: Retail Management, Marketing Channels, marketing Institutions, Retail Outlets, Retailing, Wholesaling, Retail Management Decisions, Non-Store Retailing, Retail Strategy, Retail Management Strategy, Retail Pricing, Retail Pricing Decisions

Business Marketing Management B2B

Author: Michael Hutt, Thomas Speh

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MKT859

Topics: Business Marketing Management, business market, business marketing environment, Organizational Buying Behavior, Customer Relationship Management, marketing opportunites, business marketing strategy, business marketing planning, business marketing sstrategies, innovation, new industrial product development, Business marketing channels.E-commerce strategies, supply chain management, pricing strategy, business marketing communications, advertising, sales promotion, personal selling function, marketing performance management

Teaching and Researching Translation, 2nd edition

Author: Basil Hatim

School: National Open University of Nigeria

Department: Arts and Humanities

Course Code: ARA383

Topics: Teaching Translation, Researching Translation, translation studies, applied linguistics, translation analyst, reflective practice, Bridging cultural and linguistic differences, pragmatics, translator invisibility, gendered translation, metatext, literary, Polysystem theory, Manipulationists, translation purpose, Translation strategy dichotomies assessed, Translation strategy, relevance theory, text procesning, genre, genre norms, discourse practices, literal translation

Introduction to business

Author: Karen Collins

School: Modibbo Adama University of Technology

Department: Administration, Social and Management science

Course Code: MM103

Topics: Economic Environment of Business, Foundation of Business, Business in Global Environment, resources, economic systems, competitive market, trade controls, mergers, acquistions, entrepreneur, business idea, business plan, product, business opportunity, purple-cow concept, product development

Operations research ,Second Edition

Author: Rama Murthy

School: Modibbo Adama University of Technology

Department: Administration, Social and Management science

Course Code: MM411

Topics: Linear Programming Models, Resource Allocation Model, Simplex Method, Transportation Model, Assignment Model, Sequencing, Replacement Model, Inventory Control, Waiting Line Theory, Queuing Model, Competitive Stratagies, game theory, Dynamic Programming, Decision Theory, Simulation, Non-linear Programming, Programme Evaluation

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