Competitive Strategy Books
Author: CLEMENT OKEKE, EA ADEGBOLA, SO ISRAEL – COOKEY
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: BUS847
Topics: Global Economic Environment, International Trade, International Business, Terms of Trade, Globalization, International Institutions, Global Power, Wealth Distribution, Multilateral Negotiations, Global Culture, Information Technology, Economic Growth, Global Economic Environment, Import Substitution Industrialization Strategy, Export Industrialization Strategy, Inflation, Interest Rates, Exchange Rates
Author: Mohammed Sanusi Magaji, Lami Yaro
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: ENT205
Topics: Entrepreneurial Marketing, framework of marketing, marketing, product marketing, selling marketing, corporate based strategy, product, service, market strategy, marketing functions, business organization
Author: Caroline Aturu-Aghedo
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: ENT329
Topics: Strategic Management, Strategic Management Process, Strategic Decision-Making, SWOT Analysis, Opportunity Analysis, Market Targeting, Strategy Formulation, Strategic Management Control, Strategic Management Evaluation, Strategic Management Planning, Corporate Planning, Total Quality Management, Strategic Alternative-Grand Strategies, Strategic Choice, Activating Strategy, Structural Implementation
Contemporary Strategic Studies
Author: Terhemba Nom Ambe-Uva
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: INR322
Topics: Strategic Studies, Strategy Formulation, strategy, Operational Research, game theory, conflict, conflict resolution, war, peace, deterrence, strategic planning, foreign policy analysis
Advertising and Promotion ,11th edition
Author: George Belch, Michael Belch
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MAC132, MAC331, MAC334
Topics: Integrated Marketing Communications, advertising, promotion, Marketing Process, Integrated Marketing Communications program situation analysis, advertising Agencies, Marketing Communication Organizations, Consumer Behavior, Communication Process analysis, Promotional Program, Creative Strategy, Media Planning, media Strategy, Evaluation of Media, television, radio, magazine, newspaper, Support Media, Direct Marketing, Sales Promotion, internet, Public Relations, Publicity, Corporate Advertising, international Advertising, international Promotion, personal selling
Author: Mande Samaila, Eunice Adegbola, Bilkisu Katagum
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MKT104
Topics: Retail Management, Marketing Channels, marketing Institutions, Retail Outlets, Retailing, Wholesaling, Retail Management Decisions, Non-Store Retailing, Retail Strategy, Retail Management Strategy, Retail Pricing, Retail Pricing Decisions
Business Marketing Management B2B
Author: Michael Hutt, Thomas Speh
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MKT859
Topics: Business Marketing Management, business market, business marketing environment, Organizational Buying Behavior, Customer Relationship Management, marketing opportunites, business marketing strategy, business marketing planning, business marketing sstrategies, innovation, new industrial product development, Business marketing channels.E-commerce strategies, supply chain management, pricing strategy, business marketing communications, advertising, sales promotion, personal selling function, marketing performance management
Teaching and Researching Translation, 2nd edition
Author: Basil Hatim
School: National Open University of Nigeria
Department: Arts and Humanities
Course Code: ARA383
Topics: Teaching Translation, Researching Translation, translation studies, applied linguistics, translation analyst, reflective practice, Bridging cultural and linguistic differences, pragmatics, translator invisibility, gendered translation, metatext, literary, Polysystem theory, Manipulationists, translation purpose, Translation strategy dichotomies assessed, Translation strategy, relevance theory, text procesning, genre, genre norms, discourse practices, literal translation
Author: Karen Collins
School: Modibbo Adama University of Technology
Department: Administration, Social and Management science
Course Code: MM103
Topics: Economic Environment of Business, Foundation of Business, Business in Global Environment, resources, economic systems, competitive market, trade controls, mergers, acquistions, entrepreneur, business idea, business plan, product, business opportunity, purple-cow concept, product development
Operations research ,Second Edition
Author: Rama Murthy
School: Modibbo Adama University of Technology
Department: Administration, Social and Management science
Course Code: MM411
Topics: Linear Programming Models, Resource Allocation Model, Simplex Method, Transportation Model, Assignment Model, Sequencing, Replacement Model, Inventory Control, Waiting Line Theory, Queuing Model, Competitive Stratagies, game theory, Dynamic Programming, Decision Theory, Simulation, Non-linear Programming, Programme Evaluation
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