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Consumer Behavior Books

Understanding Statistics in the Behavioral Sciences ,10th edition

Author: Robert Pagano

School: University of Ibadan

Department: Administration, Social and Management science

Course Code: SOW304

Topics: Statistics, Frequency Distributions, Central Tendency, Correlation, Regression, Probability, Random Sampling, Sampling, Binomial Distribution, Hypothesis Testing, Deviate Test, Inferential Statistics

Prevention of STIs among young persons using behavioral change

Author: KT Adesina

School: University of Ilorin

Department: Medical, Pharmaceutical and Health science

Course Code: OBSTETRICS AND GYNECOLOGY

Topics: Sexually transmitted infection

Managerial Psychology Managing Behavior in Organizations .5th edition

Author: Harold Leavitt, Homa Bahrami

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: FMS105, FMS106

Topics: Managerial Psychology, human feelings, development of individuality, thinking, learning, problem solving, reasoning, attitudes, beliefs, values, assesing people, communicationg, dimesions, dilemmas, authority, power tactics, pressure, brainwashing, blackmail, manipulation, collaborative models, influencing, human productivity, productivity, group decisions, group process, group pressure, conformity, deviation, conflict, competition, communication, managing process, pathfinding, problem solving, implementing, volatile organization, influenctial ideas, scientific management, organizational culture, organizational missions, organizational strategies, organizational structure

Microeconomics

Author: Robert Pindyck, Daniel Rubinfeld

School: Modibbo Adama University of Technology

Department: Administration, Social and Management science

Course Code: CC401

Topics: supply, demand, Producers, consumers, competitive Markets, Consumer Behavior, Individual Demand, Market Demand, Uncertainty, Consumer Behavior, production, cost of production, profit maximization, competitive supply, Market Structure, competitive Strategy, Market Power, Monopoly, Monopsony, Monopolistic Competition, Oligopoly, Game Theory, Competitive Strategy, Investment, Time, Capital Markets, information, Market failure, General Equilibrium, Economic Efficiency, Externalities, Public Goods, Behavioral Economics

Advanced Economic Theory (Microeconomic Analysis), 21st Edition

Author: HL Ahuja

School: University of Uyo

Department: Administration, Social and Management science

Course Code: ECN320

Topics: Microeconomic Analysis, Macroeconomics, microeconomics, Optimisation Techniques, demand analysis consumer's choice, demand, demand function, Consumer’s Behaviour, Cardinal Utility Analysis, Indifference Curve Analysis of Demand, consumer preferences, Consumer’s Equilibrium, Marginal Utility

Economics ,4th edition

Author: Paul Krugman, Robin Wells

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: ECO431

Topics: Supply, Demand, Decision Making, economics, consumer, Economic Models, Trade-offs, Trade, Producer Surplus, Price Controls, Elasticity, Taxes, International Trade, Present Value, Rational Consumer, Consumer Preferences, Consumer Choice, production decision, Supply Curve, Perfect Competition, market structure, Monopoly, Oligopoly, Monopolistic Competition, Product Differentiation, microeconomics, public policy, Externalities, Public Goods, Common Resources, Welfare State, Factor Markets, Distribution of Income, Indifference Curve Analysis, labor supply, Uncertainty, Risk, Private Information, Macroeconomics, gross domestic product, Unemployment, Inflation, Long-Run Economic Growth, Savings, Investment Spending, Financial System, Short-Run Economic Fluctuations, Income, Expenditure, Aggregate Demand, Aggregate Supply, Stabilization Policy, Fiscal Policy, Money, Banking, Federal Reserve System, Monetary Policy, Inflation, Disinflation, Deflation, Events, Ideas, Open-Economy Macroeconomics, Open Economy, Macroeconomic Data Tables

Introduction to Business ,Student Edition

Author: Betty Brown, John Clow

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: BFN715, BUS205

Topics: Economic Resources, Economic systems, Business Ethics, Social Responsibility, Entrepreneurship, Business Ownership, Business Operations, Business Management, Money, Financial Institutions, Advertising, Marketing, Human Resources, Human Resources Management, Career Planning, Consumer Decisions, Consumer Rights, Consumer Responsibilities, Protecting Consumers, Credit, Money Management, Managing Personal Finances, Checking Accounts, Savings Accounts, Investing, Real Estate, Investment Options, Vehicle Insurance, Property Insurance, Life, Insurance, Health Insurance

Micro Economics

Author: AEM NOUN

School: National Open University of Nigeria

Department: Agriculture and Veterinary Medicine

Course Code: AEM751

Topics: Micro Economics, resoruces, scarcity, choice, opportunity cost, economic problems, consumer behavior, cardinal utility analysis, total utility, marginal utility, utility maximization, consumers demand curve, indifference curve analysis, consumer surplus, Law of demand, market demand, supply, supply curves, market supply, Equilibrium Price, equilibrium quantity, market equilibrium, elasticity, supply elasticity, demand elasticity, Cross elasticity, Law of diminishing return, production function, isocosts, producer equilibrium, production possibility curve, Isorevenue line, long run total cost, Long run marginal cost curves, amrket structure, firm, industry, monopoly, monopolistic competition, oligopoly, Total cost-total revenue analysis, Marginal cost-marginal revenue analysis, pricing, perfect competition

Advanced Microeconomic Theory ,3rd Edition

Author: Geoffrey Jehle, Philip Reny

School: Modibbo Adama University of Technology

Department: Administration, Social and Management science

Course Code: CC401

Topics: CONSUMER THEORY, consumer demand, consumer theory, cost, competitive firm, partial equilibrium, Perfect Competition, imPerfect Competition, Equilibrium, Welfare, social choice, arrow's theorem, Strategic Decision Making, game theory, information economics, adverse selection, auction, Revenue Equivalence Theorem, set, mapping, logic, set theory

Microeconomics principles, problems, and policies ,21st edition

Author: Campbell McConnell, Stanley Brue, Sean Flynn

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: ECO449

Topics: Microeconomics, limits, alternatives, choices, market system, circular flow, price, quantity, efficiency, demand, supply, market equilibrium, market failure, public goods, externalities, government failure, consumer behavior, elasticity, utility maximization, Behavioral Economics, Cost of Production, Competition, Monopoly, Monopolistic Competition, Oligopoly, Strategic Behavior, Technology, Efficiency, Wage Determination, Rent, Interest, Profit, Natural Resource, Energy Economics, Public Finance, Expenditures, Taxes, Antitrust Policy, Regulation, Agriculture, Income Inequality, Poverty, Discrimination, Health Care, Immigration, International Economics, International Trade, Balance of Payments, Exchange Rates, Trade Deficits, Developing Countries

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