Consumer Behavior Books
Author: Atuman
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MBA817
Topics: Business environment, task environment, internal environment, Environmental Scanning, legal environment, cultural environment, political environment, economic environment, external Business environment, international Business environment, International Business, global economy, Ethical Decision Making, Managing Ethical Behavior, Value Systems, Organizational Language
Business Marketing ,2nd edition
Author: Robert Dwyer, John Tanner
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MKT859
Topics: Business Marketing, Purchasing Function, Organizational Buyer Behavior, Creating Value, Market Opportunities, Marketing Strategy, Business Marketing Programming, Business Marketing Channels, Developing Products, Managing Products, Business Marketing Channels, Managing Customer Relationships, Sales, Sales Management, pricing, Managing Customers, Evaluating Marketing Efforts, Marketing Efforts, Customer Retention, Customer Maximization
Business Marketing Management B2B
Author: Michael Hutt, Thomas Speh
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MKT859
Topics: Business Marketing Management, business market, business marketing environment, Organizational Buying Behavior, Customer Relationship Management, marketing opportunites, business marketing strategy, business marketing planning, business marketing sstrategies, innovation, new industrial product development, Business marketing channels.E-commerce strategies, supply chain management, pricing strategy, business marketing communications, advertising, sales promotion, personal selling function, marketing performance management
Fundamentals of Business Marketing Research
Author: David Reid, Richard Plank
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MKT859
Topics: Business Marketing, Marketing Strategy, Business Market Planning, Business Market Strategy, International Business Marketing, Organizational Buying, Purchasing Management, Organizational Buying Behavior, Buyer-Seller Relationships, Marketing Sciences, Market Research, forecasting, Market Segmentation, New Product Development, New Product Diffusion, product, Product Management, Pricing, Distribution, Marketing Communications, Competition, Channel Management, Logistics, Physical Distribution, Advertising, Sales Promotion, public relations, Sales Training, Personal Selling, Marketing Planning, Marketing Strategy
Introducing Psychology ,4th edition
Author: Stephen Kosslyn, Robin Rosenberg
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: PAD122
Topics: Psychology, mind, behavior, sensation, perception, learning, memory, language, thinking, intelligence, emotion, motivation, personality, stress, health, coping, social psychology
Intellectual Property Patents, Copyright, Trade Marks and Allied Rights, 9th edition
Author: David Llewelyn, Tanya Aplin
School: National Open University of Nigeria
Department: Law
Course Code: LAW435, PPL435
Topics: Intellectual Property Patents, Copyright, Trade Marks, Allied Rights, monopoly, property rights, Monopolist behavior, Patent specification
Culture Values and Conflicts in War
Author: Monsuru Adegboyega Kasali
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: PCR261
Topics: Culture Values, War culture, violence modelling, violent behavior, war morality, just war, pacifism, peace resolution, peacekeeping peace building
Theories and Practice of Public Administration
Author: Kamal Bello
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: POL343
Topics: Public Administration theories, administration, management, organisation, public administration, Decision Making, Personnel Administration, Scientific Management Theory, Bureaucratic Management Theory, Functional Management Theory, Human Relations Movement, Administrative Management Theory, Behavioral Science Theory, systems theory, group theory, Elite Theory, Radical Marxist Theory, Public Management, Chinese Developing Bureaucracy
Author: John Conklin
School: National Open University of Nigeria
Department: Arts and Humanities
Course Code: CSS211
Topics: Criminology, measuring crime, crime dimensions, Social Control, learning to commit crime, crime careers, Criminal Behavior organization, criminal justice system, Deterrence, Incapacitation, Retribution, and Rehabilitation, reducing crime, official crime statistics, measuring criminal victimization, conventional crimes, white-collar crime, organized crime, victimless crimes, differential association theory
Forages, Volume 2 The Science of Grassland Agriculture, 7th edition
Author: Kenneth Moore, Michael Collins, Jerry Nelson, Daren Redfearn
School: National Open University of Nigeria
Department: Agriculture and Veterinary Medicine
Course Code: ANP304
Topics: Forages, Grassland Agriculture, grass morphology, legume structure, legume morphology, carbon metabolism, Mineral Nutrient Acquisition, Metabolism, forage ecology, Climate, Climate-Change, Forage Adaptation, Plant Interactions, Plant-Herbivore Interactions, forage species, forbs, forage systems, forage production, forage management, Fertilization, Nutrient Management, Irrigation, Water Management, weed management, insect management, forage improvement, forage breeding, seed production, forage quality, Digestibility, plant chemistry, Predicting Forage Quality, Post-Harvest Physiology, forage harvesting, forage utilization, hay storage, silage production, biomass, pasture management, pasture design, grazing management, Grazing Animal Nutrition, Grazing Animal Behavior, Forage-Induced Animal Disorders, Grazing Systems, grazing strategies
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