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Consumer Behavior Books

Environment of Business

Author: Atuman

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MBA817

Topics: Business environment, task environment, internal environment, Environmental Scanning, legal environment, cultural environment, political environment, economic environment, external Business environment, international Business environment, International Business, global economy, Ethical Decision Making, Managing Ethical Behavior, Value Systems, Organizational Language

Business Marketing ,2nd edition

Author: Robert Dwyer, John Tanner

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MKT859

Topics: Business Marketing, Purchasing Function, Organizational Buyer Behavior, Creating Value, Market Opportunities, Marketing Strategy, Business Marketing Programming, Business Marketing Channels, Developing Products, Managing Products, Business Marketing Channels, Managing Customer Relationships, Sales, Sales Management, pricing, Managing Customers, Evaluating Marketing Efforts, Marketing Efforts, Customer Retention, Customer Maximization

Business Marketing Management B2B

Author: Michael Hutt, Thomas Speh

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MKT859

Topics: Business Marketing Management, business market, business marketing environment, Organizational Buying Behavior, Customer Relationship Management, marketing opportunites, business marketing strategy, business marketing planning, business marketing sstrategies, innovation, new industrial product development, Business marketing channels.E-commerce strategies, supply chain management, pricing strategy, business marketing communications, advertising, sales promotion, personal selling function, marketing performance management

Fundamentals of Business Marketing Research

Author: David Reid, Richard Plank

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MKT859

Topics: Business Marketing, Marketing Strategy, Business Market Planning, Business Market Strategy, International Business Marketing, Organizational Buying, Purchasing Management, Organizational Buying Behavior, Buyer-Seller Relationships, Marketing Sciences, Market Research, forecasting, Market Segmentation, New Product Development, New Product Diffusion, product, Product Management, Pricing, Distribution, Marketing Communications, Competition, Channel Management, Logistics, Physical Distribution, Advertising, Sales Promotion, public relations, Sales Training, Personal Selling, Marketing Planning, Marketing Strategy

Introducing Psychology ,4th edition

Author: Stephen Kosslyn, Robin Rosenberg

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: PAD122

Topics: Psychology, mind, behavior, sensation, perception, learning, memory, language, thinking, intelligence, emotion, motivation, personality, stress, health, coping, social psychology

Intellectual Property Patents, Copyright, Trade Marks and Allied Rights, 9th edition

Author: David Llewelyn, Tanya Aplin

School: National Open University of Nigeria

Department: Law

Course Code: LAW435, PPL435

Topics: Intellectual Property Patents, Copyright, Trade Marks, Allied Rights, monopoly, property rights, Monopolist behavior, Patent specification

Culture Values and Conflicts in War

Author: Monsuru Adegboyega Kasali

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: PCR261

Topics: Culture Values, War culture, violence modelling, violent behavior, war morality, just war, pacifism, peace resolution, peacekeeping peace building

Theories and Practice of Public Administration

Author: Kamal Bello

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: POL343

Topics: Public Administration theories, administration, management, organisation, public administration, Decision Making, Personnel Administration, Scientific Management Theory, Bureaucratic Management Theory, Functional Management Theory, Human Relations Movement, Administrative Management Theory, Behavioral Science Theory, systems theory, group theory, Elite Theory, Radical Marxist Theory, Public Management, Chinese Developing Bureaucracy

Criminology, 11th edition

Author: John Conklin

School: National Open University of Nigeria

Department: Arts and Humanities

Course Code: CSS211

Topics: Criminology, measuring crime, crime dimensions, Social Control, learning to commit crime, crime careers, Criminal Behavior organization, criminal justice system, Deterrence, Incapacitation, Retribution, and Rehabilitation, reducing crime, official crime statistics, measuring criminal victimization, conventional crimes, white-collar crime, organized crime, victimless crimes, differential association theory

Forages, Volume 2 The Science of Grassland Agriculture, 7th edition

Author: Kenneth Moore, Michael Collins, Jerry Nelson, Daren Redfearn

School: National Open University of Nigeria

Department: Agriculture and Veterinary Medicine

Course Code: ANP304

Topics: Forages, Grassland Agriculture, grass morphology, legume structure, legume morphology, carbon metabolism, Mineral Nutrient Acquisition, Metabolism, forage ecology, Climate, Climate-Change, Forage Adaptation, Plant Interactions, Plant-Herbivore Interactions, forage species, forbs, forage systems, forage production, forage management, Fertilization, Nutrient Management, Irrigation, Water Management, weed management, insect management, forage improvement, forage breeding, seed production, forage quality, Digestibility, plant chemistry, Predicting Forage Quality, Post-Harvest Physiology, forage harvesting, forage utilization, hay storage, silage production, biomass, pasture management, pasture design, grazing management, Grazing Animal Nutrition, Grazing Animal Behavior, Forage-Induced Animal Disorders, Grazing Systems, grazing strategies

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Administration, Social and Management science

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Agriculture and Veterinary Medicine

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Arts and Humanities

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Education

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Engineering

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General studies

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Law

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Medical, Pharmaceutical and Health science

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Science and Technology