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Consumer Behavior Books

Principles of Microeconomics ,8th edition

Author: Gregory Mankiw

School: Modibbo Adama University of Technology

Department: Administration, Social and Management science

Course Code: CC401

Topics: trade, supply, demand, elasticity, welfare, market, consumer, producer, market efficiency, taxation, international trade, externalities, public goods, tax system, Firm Behavior, monopoly, monopolistic competition, oligopoly, labor market, earnings, discrimination, income inequality, poverty, consumer choice

The Structure of Economics

Author: Eugene Silberberg, Wing Suen

School: University of Ibadan

Department: Administration, Social and Management science

Course Code: ECO341

Topics: Comparative Statics, Paradigm of Economics, Economics, Marginalist Paradigm, Refutable Propositions, Theories Versus Models, Calculus, Functions of Several Variables, Functions, Partial Derivatives, The Chain Rule, Level Curves, Profit Maximization, Matrices, Determinants, Comparative Statics, Envelope Theorem, Duality, Cost Functions, Cost, Production Functions, Consumer Demand Functions, Consumer Theory, Intertemporal Choice, Behavior Under Uncertainty, Inequality and Nonnegativity Constraints, Contracts and Incentives, Imperfect Information, Markets, General Equilibrium, Welfare Economics, Optimal Control Theory

Advertising, promotion and other spects of integrated marketing communications ,10th Edition

Author: Terence Shimp, Craig Andrews

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MAC331

Topics: Advertising, promotion, integrated marketing communications, Brand Equity, brand Accountability, Brand Adoption, Brand Naming, Intellectual Property, integrated marketing communications planning, Segmentation, Targeting, Positioning, Communications Process, Consumer Behavior, Objective Setting, persuasion, Advertising Management, Media Choices, Effective Ad Messages, Creative Ad Messages, Traditional Advertising Media, Advertising Media, digital media, Online Advertising, Mobile Advertising, App Advertising, social media, Direct Marketing, Media Planning, media Analysis, Sales Promotion, trade promotion, Sales Promotion, Consumer Sales Promotion, Public Relations, Content Marketing, Viral Marketing, Sponsorships, Packaging, Point-of-Purchase Communications, Signage, personal selling

Principles of Microeconomics

Author: Martin Kolmar

School: University of Ilorin

Department: Administration, Social and Management science

Course Code: ECN201, ECN301, ECN302, ECN401, ECN402, AEF201, AEF301

Topics: first principles, trade, supply, demand, normative economics, consumer behavior, competitive markets, costs, firm behavior, game theory

Foundations Of Marketing ,8th Edition

Author: William Pride, OC Ferrell

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MKT829

Topics: Marketing, customer-driven strategic Marketing, marketing strategies, Marketing environment, Marketing research, information systems, target market, Market segmentation, Market evaluation, consumer buying behavior, business markets, buying behavior, global markets, digital marketing, social networking, product, branding, packaging, pricing, marketing channels, supply-chain management, retailing, direct marketing, wholesaling, integrated marketing communications, advertising, public relations, personal selling, sales promotion

Introduction to Psychology

Author: Virtual University of Pakistan

School: Federal University, Oye-Ekiti

Department: Administration, Social and Management science

Course Code: PSY101

Topics: Psychology, modern psychology, Psychodynamic Approach, behavioral approach, cognitive development, nervous system, endocrine system, sensation, hearing, perception, Operant Conditioning, memory, emotions, cognition, thinking, personality, intelligence, Psychopathology, Abnormal Behavior, Psychotherapy, Health Psychology, Industrial Psychology, Organizational Psychology, Consumer Psychology, Sport Psychology, Forensic Psychology

Basic Marketing ,18th edition

Author: William Perreault, Joseph Cannon, Jerome McCarthy

School: Modibbo Adama University of Technology

Department: Administration, Social and Management science

Course Code: MM201, MM309

Topics: MarketinG, Macro-Marketing, Marketing Concept, Customer Value, Social Responsibility, Marketing Ethics, Marketing Strategy Planning, Market Environment, Economic Environment., Technological Environment, Political Environment, Legal Environment, Cultural Environment, Social Environment, Market Segmentation, Final Consumers, Buying Behavior, Consumer Decision Process, Marketing Information, Product Planning, Product Management, New-Product Development, Channel System, Distribution Customer Service, Logistics, Retailers, Wholesalers, Promotion, Integrated Marketing Communications, Personal Selling, Customer Service, Advertising, Publicity, Sales Promotion, Pricing Objectives, Pricing Policies, Price Setting, Marketing Plans, Ethical Marketing

Instructor’s Manual Intermediate Microeconomics ,9th edition

Author: Hal Varian, Theodore Bergstrom

School: Modibbo Adama University of Technology

Department: Administration, Social and Management science

Course Code: CC401

Topics: Market, Budget Constraint, preferences, utility, choice, demand, revealed preference, Slutsky Equation, buying, selling, Intertemporal Choice, Asset Markets, uncertainty, Risky Assets, Consumer’s Surplus, Market Demand, Equilibrium, auctions, Profit Maximization, Cost Minimization, Cost Curves, Firm Supply, Industry Supply, Monopoly, Monopoly Behavior, Factor Markets, Oligopoly, Game Theory, Game Applications, Behavioral Economics, exchange, production, welfare, externalites, Public Goods, Asymmetric Information, Microeconomics

Intermediate Microeconomics ,9th edition

Author: Hal Varian

School: Modibbo Adama University of Technology

Department: Administration, Social and Management science

Course Code: CC401

Topics: Market, Budget Constraint, preferences, utility, choice, demand, revealed preference, Slutsky Equation, buying, selling, Intertemporal Choice, Asset Markets, uncertainty, Risky Assets, Consumer’s Surplus, Market Demand, Equilibrium, auctions, Profit Maximization, Cost Minimization, Cost Curves, Firm Supply, Industry Supply, Monopoly, Monopoly Behavior, Factor Markets, Oligopoly, Game Theory, Game Applications, Behavioral Economics, exchange, production, welfare, externalites, Public Goods, Asymmetric Information, Microeconomics

Principles of Economics

Author: Nicholas Gregory Mankiw

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: ECO431

Topics: Principles of Economics, supply, demand, elasticity, Consumers, Producers, Efficiency of Markets, Costs of Taxation, International Trade, market, welfare, Externalities, Public Goods, Common Resources, Tax System, Costs of Production, Monopoly, Monopolistic Competition, Oligopoly, Firm Behavior, Organization of Industry, Factors of Production, Labor Markets, Earnings, Discrimination, Income Inequality, Poverty, Consumer Choice, Cost of Living.national income, Production, Growth, Saving, Investment, Financial System, Unemployment, Tools of Finance, Monetary System, Money Growth, Inflation, Aggregate Demand, Aggregate Supply, Short-Run Economic Fluctuations, open economy

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