Consumer Behavior Books
Principles of Microeconomics ,8th edition
Author: Gregory Mankiw
School: Modibbo Adama University of Technology
Department: Administration, Social and Management science
Course Code: CC401
Topics: trade, supply, demand, elasticity, welfare, market, consumer, producer, market efficiency, taxation, international trade, externalities, public goods, tax system, Firm Behavior, monopoly, monopolistic competition, oligopoly, labor market, earnings, discrimination, income inequality, poverty, consumer choice
Author: Eugene Silberberg, Wing Suen
School: University of Ibadan
Department: Administration, Social and Management science
Course Code: ECO341
Topics: Comparative Statics, Paradigm of Economics, Economics, Marginalist Paradigm, Refutable Propositions, Theories Versus Models, Calculus, Functions of Several Variables, Functions, Partial Derivatives, The Chain Rule, Level Curves, Profit Maximization, Matrices, Determinants, Comparative Statics, Envelope Theorem, Duality, Cost Functions, Cost, Production Functions, Consumer Demand Functions, Consumer Theory, Intertemporal Choice, Behavior Under Uncertainty, Inequality and Nonnegativity Constraints, Contracts and Incentives, Imperfect Information, Markets, General Equilibrium, Welfare Economics, Optimal Control Theory
Advertising, promotion and other spects of integrated marketing communications ,10th Edition
Author: Terence Shimp, Craig Andrews
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MAC331
Topics: Advertising, promotion, integrated marketing communications, Brand Equity, brand Accountability, Brand Adoption, Brand Naming, Intellectual Property, integrated marketing communications planning, Segmentation, Targeting, Positioning, Communications Process, Consumer Behavior, Objective Setting, persuasion, Advertising Management, Media Choices, Effective Ad Messages, Creative Ad Messages, Traditional Advertising Media, Advertising Media, digital media, Online Advertising, Mobile Advertising, App Advertising, social media, Direct Marketing, Media Planning, media Analysis, Sales Promotion, trade promotion, Sales Promotion, Consumer Sales Promotion, Public Relations, Content Marketing, Viral Marketing, Sponsorships, Packaging, Point-of-Purchase Communications, Signage, personal selling
Author: Martin Kolmar
School: University of Ilorin
Department: Administration, Social and Management science
Course Code: ECN201, ECN301, ECN302, ECN401, ECN402, AEF201, AEF301
Topics: first principles, trade, supply, demand, normative economics, consumer behavior, competitive markets, costs, firm behavior, game theory
Foundations Of Marketing ,8th Edition
Author: William Pride, OC Ferrell
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MKT829
Topics: Marketing, customer-driven strategic Marketing, marketing strategies, Marketing environment, Marketing research, information systems, target market, Market segmentation, Market evaluation, consumer buying behavior, business markets, buying behavior, global markets, digital marketing, social networking, product, branding, packaging, pricing, marketing channels, supply-chain management, retailing, direct marketing, wholesaling, integrated marketing communications, advertising, public relations, personal selling, sales promotion
Author: Virtual University of Pakistan
School: Federal University, Oye-Ekiti
Department: Administration, Social and Management science
Course Code: PSY101
Topics: Psychology, modern psychology, Psychodynamic Approach, behavioral approach, cognitive development, nervous system, endocrine system, sensation, hearing, perception, Operant Conditioning, memory, emotions, cognition, thinking, personality, intelligence, Psychopathology, Abnormal Behavior, Psychotherapy, Health Psychology, Industrial Psychology, Organizational Psychology, Consumer Psychology, Sport Psychology, Forensic Psychology
Author: William Perreault, Joseph Cannon, Jerome McCarthy
School: Modibbo Adama University of Technology
Department: Administration, Social and Management science
Course Code: MM201, MM309
Topics: MarketinG, Macro-Marketing, Marketing Concept, Customer Value, Social Responsibility, Marketing Ethics, Marketing Strategy Planning, Market Environment, Economic Environment., Technological Environment, Political Environment, Legal Environment, Cultural Environment, Social Environment, Market Segmentation, Final Consumers, Buying Behavior, Consumer Decision Process, Marketing Information, Product Planning, Product Management, New-Product Development, Channel System, Distribution Customer Service, Logistics, Retailers, Wholesalers, Promotion, Integrated Marketing Communications, Personal Selling, Customer Service, Advertising, Publicity, Sales Promotion, Pricing Objectives, Pricing Policies, Price Setting, Marketing Plans, Ethical Marketing
Instructor’s Manual Intermediate Microeconomics ,9th edition
Author: Hal Varian, Theodore Bergstrom
School: Modibbo Adama University of Technology
Department: Administration, Social and Management science
Course Code: CC401
Topics: Market, Budget Constraint, preferences, utility, choice, demand, revealed preference, Slutsky Equation, buying, selling, Intertemporal Choice, Asset Markets, uncertainty, Risky Assets, Consumer’s Surplus, Market Demand, Equilibrium, auctions, Profit Maximization, Cost Minimization, Cost Curves, Firm Supply, Industry Supply, Monopoly, Monopoly Behavior, Factor Markets, Oligopoly, Game Theory, Game Applications, Behavioral Economics, exchange, production, welfare, externalites, Public Goods, Asymmetric Information, Microeconomics
Intermediate Microeconomics ,9th edition
Author: Hal Varian
School: Modibbo Adama University of Technology
Department: Administration, Social and Management science
Course Code: CC401
Topics: Market, Budget Constraint, preferences, utility, choice, demand, revealed preference, Slutsky Equation, buying, selling, Intertemporal Choice, Asset Markets, uncertainty, Risky Assets, Consumer’s Surplus, Market Demand, Equilibrium, auctions, Profit Maximization, Cost Minimization, Cost Curves, Firm Supply, Industry Supply, Monopoly, Monopoly Behavior, Factor Markets, Oligopoly, Game Theory, Game Applications, Behavioral Economics, exchange, production, welfare, externalites, Public Goods, Asymmetric Information, Microeconomics
Author: Nicholas Gregory Mankiw
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: ECO431
Topics: Principles of Economics, supply, demand, elasticity, Consumers, Producers, Efficiency of Markets, Costs of Taxation, International Trade, market, welfare, Externalities, Public Goods, Common Resources, Tax System, Costs of Production, Monopoly, Monopolistic Competition, Oligopoly, Firm Behavior, Organization of Industry, Factors of Production, Labor Markets, Earnings, Discrimination, Income Inequality, Poverty, Consumer Choice, Cost of Living.national income, Production, Growth, Saving, Investment, Financial System, Unemployment, Tools of Finance, Monetary System, Money Growth, Inflation, Aggregate Demand, Aggregate Supply, Short-Run Economic Fluctuations, open economy
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