Books

Search Books...

Consumer Behavior Books

Economics ,13th edition

Author: Richard Lipsey, Alec Chrystal

School: Modibbo Adama University of Technology

Department: Administration, Social and Management science

Course Code: CC310, CC410

Topics: market, consumer, demand, supply, consumer choice, indifference theory, perfect competition, monopoly, imperfect competition, labour market, capital, investment, technology, risk, financial crises, government, macroeconomics, money, monetary institutions, interest, GDP, Gross domestic product, investment, Interest rate, IS-LM Model, price level, Business cycle, unemployment, inflation, exchange rate, balance of payment, fiscal policy, monetary policy, economic growth, economic sustainability, international trade

Advanced Microeconomics

Author: Adeleke Musefiu, Oyeleke Famade

School: Modibbo Adama University of Technology

Department: Administration, Social and Management science

Course Code: CC401

Topics: economic institution, production, Market Structure, Price Discrimination, Monopsony, oligopoly, Externalities, Property Rights, Public Goods, Consumer Demand, consumer Behaviour, Game Theory, utility, Partial Equilibrium Theory, General Equilibrium Theory, economic efficiency

Principles of Economics

Author: Adeola Adenikinju

School: University of Ibadan

Department: Administration, Social and Management science

Course Code: ECO201

Topics: Economics, demand supply, consumer demand, demand elasticities, Consumer Equilibrium, Theory of Supply, Production Function, cost analysis, revenue, profit Maximization, perfect competition, monopoly, Imperfect Competition, Monopolistic-Competition, oligopoly, Theory of Distribution

Schaum’s Easy Outline - Principles of Economics

Author: Dominick Salvatore, Eugene Diulio

School: University of Ilorin

Department: Administration, Social and Management science

Course Code: ECN201

Topics: Economics, demand, supply, unemployment, inflation, national income, consumption, net exports, government expenditures, fiscal policy, federal reserve, monetary policy, economic growth, productivity, international trade, consumer utility, consumer demand, utility, production costs, perfect competition, monopoly, monopolistic competition, oligopoly

Business development & management summary

Author: Onah Godwin

School: University of Nigeria, Nsukka

Department: General studies

Course Code: CEDR341, CEDR342

Topics: Business development, management, work managers, Decision Making, business organizational structure, Organization, Organizational Structure, Organogram, Organizational Chart, business ownership, franchising, sole proprietorship, partnership business, Limited Liability Company, Mergers, social responsibility, creativity, innovation, employment, Creative Entrepreneur, sustainable business, Corporate social responsibility, operating environment, entrepreneurship, credit management, sustainable entrepreneurship development, working capital management, working capital, Cash operating cycle, venture creation, venture growth, business growth, personnel management, cooperative formation, management, sustainability, Cooperatives, E-business, commerce, leadership, Time Management, consumer satisfaction, consumer retention

Economics of health care financing ,2nd edition

Author: Cam Donaldson, Karen Gerard, Stephen Jan, Craig Mitton, Virginia Wiseman

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: ECO725

Topics: Health Care Financing Reforms, Markets, Health Care, health care financing, Funding Health Care, health care systems, health care market failure, Consumer Moral Hazard, Doctor Moral Hazard, Moral Hazard, Countering Consumer Moral Hazard, Countering Doctor Moral Hazard, Equity, Health Care Budget

Managerial Economics ,8th edition

Author: DN Dwivedi

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: ECO332

Topics: Managerial Economics, Business Firms, Business Decision Rules, Economic Analysis, Optimization Techniques, Regression Technique, Consumer Demand, Consumer Demand analysis, Market Demand analysis, Elasticity of Demand, Demand Forecasting, production, Break-Even Analysis, cost, linear programming, Market Structure, Pricing Decisions, pricing theory, Output Determination, price, Perfect Competition, Monopoly, Monopolistic Competition, Oligopoly, Game Theory, Strategic Behaviour, Pricing Strategies, pricing, Capital Budgeting, investment Decisions, National Income, National Income Determination, General Equilibrium Model, Economic Growth, Business Cycles, inflation, International Business Environment, Foreign Trade, Foreign Trade Policy, Free Trade, Trade Control, Foreign Exchange Rate, Balance of Payments, International Monetary System, Monetary Policy, Fiscal Policy, Industrial Policy, Economic Legislations, Corporate Social Responsibility

The economics of the health ,8th Edition

Author: Sherman Folland, Allen Good man, Miron Stano

School: National Open University of Nigeria

Department: Medical, Pharmaceutical and Health science

Course Code: ECO725

Topics: health economics, consumer theory, regression analysis, multiple regression analysis, economic efficiency, cost-benefit analysis, cost-effective analysis, cost-utility analysis, production of health, health capital demand, health insurance, health insurance demand, health insurance supply, consumer choice, demand, assymetric information, health insurance markets, managed care, nonprofit firms, hospitals, long-term care, physician, s practice, supplier-induced demand, physician agency, health care labor markets, health care labor supply, pharmaceutical industry, drug pricing, equity, efficiency, health care market, social insurance, comparative health care systems, health system reform, social capital, social health

Public relations the profession and the practice ,4th edition

Author: Dan Lattimore, Otis Baskin, Suzette Heiman, Elizabeth Toth

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MAC425

Topics: Public relations, Public Relations Effectiveness, Social Media, Traditional Media Relations, Employee Communication, Community Relations, Consumer Relations, consumer Marketing, Investor Relations, public affairs, Corporate Public Relations

Marketing Management

Author: CI Okeke, Mande Samaila, Eunice Adegbola, Bilkisu Katagum

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MKT401

Topics: Marketing Management, Services Marketing, Marketing Segmentation, Marketing Planning, Marketing Organization, Marketing Research, Consumer Behaviour, Product Decisions, Product Planning, Product Development, Product Life Cycle, New Product, Branding, Packaging Decisions, Pricing Policies, Pricing Practices, Indian Consumer Environment, Marketing Communications, Sales Forecasting, Managing Sales Personnel, Marketing, Public Relations

Departments

Administration, Social and Management science image

Administration, Social and Management science

Agriculture and Veterinary Medicine image

Agriculture and Veterinary Medicine

Arts and Humanities image

Arts and Humanities

Education image

Education

Engineering image

Engineering

General studies image

General studies

Law image

Law

Medical, Pharmaceutical and Health science image

Medical, Pharmaceutical and Health science

Science and Technology image

Science and Technology