Consumer Behavior Books
Author: Richard Lipsey, Alec Chrystal
School: Modibbo Adama University of Technology
Department: Administration, Social and Management science
Course Code: CC310, CC410
Topics: market, consumer, demand, supply, consumer choice, indifference theory, perfect competition, monopoly, imperfect competition, labour market, capital, investment, technology, risk, financial crises, government, macroeconomics, money, monetary institutions, interest, GDP, Gross domestic product, investment, Interest rate, IS-LM Model, price level, Business cycle, unemployment, inflation, exchange rate, balance of payment, fiscal policy, monetary policy, economic growth, economic sustainability, international trade
Author: Adeleke Musefiu, Oyeleke Famade
School: Modibbo Adama University of Technology
Department: Administration, Social and Management science
Course Code: CC401
Topics: economic institution, production, Market Structure, Price Discrimination, Monopsony, oligopoly, Externalities, Property Rights, Public Goods, Consumer Demand, consumer Behaviour, Game Theory, utility, Partial Equilibrium Theory, General Equilibrium Theory, economic efficiency
Author: Adeola Adenikinju
School: University of Ibadan
Department: Administration, Social and Management science
Course Code: ECO201
Topics: Economics, demand supply, consumer demand, demand elasticities, Consumer Equilibrium, Theory of Supply, Production Function, cost analysis, revenue, profit Maximization, perfect competition, monopoly, Imperfect Competition, Monopolistic-Competition, oligopoly, Theory of Distribution
Schaum’s Easy Outline - Principles of Economics
Author: Dominick Salvatore, Eugene Diulio
School: University of Ilorin
Department: Administration, Social and Management science
Course Code: ECN201
Topics: Economics, demand, supply, unemployment, inflation, national income, consumption, net exports, government expenditures, fiscal policy, federal reserve, monetary policy, economic growth, productivity, international trade, consumer utility, consumer demand, utility, production costs, perfect competition, monopoly, monopolistic competition, oligopoly
Business development & management summary
Author: Onah Godwin
School: University of Nigeria, Nsukka
Department: General studies
Course Code: CEDR341, CEDR342
Topics: Business development, management, work managers, Decision Making, business organizational structure, Organization, Organizational Structure, Organogram, Organizational Chart, business ownership, franchising, sole proprietorship, partnership business, Limited Liability Company, Mergers, social responsibility, creativity, innovation, employment, Creative Entrepreneur, sustainable business, Corporate social responsibility, operating environment, entrepreneurship, credit management, sustainable entrepreneurship development, working capital management, working capital, Cash operating cycle, venture creation, venture growth, business growth, personnel management, cooperative formation, management, sustainability, Cooperatives, E-business, commerce, leadership, Time Management, consumer satisfaction, consumer retention
Economics of health care financing ,2nd edition
Author: Cam Donaldson, Karen Gerard, Stephen Jan, Craig Mitton, Virginia Wiseman
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: ECO725
Topics: Health Care Financing Reforms, Markets, Health Care, health care financing, Funding Health Care, health care systems, health care market failure, Consumer Moral Hazard, Doctor Moral Hazard, Moral Hazard, Countering Consumer Moral Hazard, Countering Doctor Moral Hazard, Equity, Health Care Budget
Managerial Economics ,8th edition
Author: DN Dwivedi
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: ECO332
Topics: Managerial Economics, Business Firms, Business Decision Rules, Economic Analysis, Optimization Techniques, Regression Technique, Consumer Demand, Consumer Demand analysis, Market Demand analysis, Elasticity of Demand, Demand Forecasting, production, Break-Even Analysis, cost, linear programming, Market Structure, Pricing Decisions, pricing theory, Output Determination, price, Perfect Competition, Monopoly, Monopolistic Competition, Oligopoly, Game Theory, Strategic Behaviour, Pricing Strategies, pricing, Capital Budgeting, investment Decisions, National Income, National Income Determination, General Equilibrium Model, Economic Growth, Business Cycles, inflation, International Business Environment, Foreign Trade, Foreign Trade Policy, Free Trade, Trade Control, Foreign Exchange Rate, Balance of Payments, International Monetary System, Monetary Policy, Fiscal Policy, Industrial Policy, Economic Legislations, Corporate Social Responsibility
The economics of the health ,8th Edition
Author: Sherman Folland, Allen Good man, Miron Stano
School: National Open University of Nigeria
Department: Medical, Pharmaceutical and Health science
Course Code: ECO725
Topics: health economics, consumer theory, regression analysis, multiple regression analysis, economic efficiency, cost-benefit analysis, cost-effective analysis, cost-utility analysis, production of health, health capital demand, health insurance, health insurance demand, health insurance supply, consumer choice, demand, assymetric information, health insurance markets, managed care, nonprofit firms, hospitals, long-term care, physician, s practice, supplier-induced demand, physician agency, health care labor markets, health care labor supply, pharmaceutical industry, drug pricing, equity, efficiency, health care market, social insurance, comparative health care systems, health system reform, social capital, social health
Public relations the profession and the practice ,4th edition
Author: Dan Lattimore, Otis Baskin, Suzette Heiman, Elizabeth Toth
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MAC425
Topics: Public relations, Public Relations Effectiveness, Social Media, Traditional Media Relations, Employee Communication, Community Relations, Consumer Relations, consumer Marketing, Investor Relations, public affairs, Corporate Public Relations
Author: CI Okeke, Mande Samaila, Eunice Adegbola, Bilkisu Katagum
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MKT401
Topics: Marketing Management, Services Marketing, Marketing Segmentation, Marketing Planning, Marketing Organization, Marketing Research, Consumer Behaviour, Product Decisions, Product Planning, Product Development, Product Life Cycle, New Product, Branding, Packaging Decisions, Pricing Policies, Pricing Practices, Indian Consumer Environment, Marketing Communications, Sales Forecasting, Managing Sales Personnel, Marketing, Public Relations
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