Consumer Behavior Books
Author: KO Osotimehin
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MKT730
Topics: Marketing, Marketing Management, marketing Demand, Market oriented Strategic Planning, Market Segmentation, Target Market Strategies, Consumer Buying Behaviour, Consumer Relationship Management, Business Buying Behaviour, products, New Product Development, Pricing Decisions, services marketing, Sports Marketing, Online Marketing, Guerilla Marketing
Marketing Management and Strategy
Author: CI Okeke, Martha Oruku, Oba Adenuga
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MKT826
Topics: Marketing Management, Marketing Strategy, Marketing Mix, services marketing, Marketing Segmentation, Marketing Planning, Marketing Organization, Marketing Research, Consumer Behaviour, Product Decisions, Product Planning, Product Development, Product Life Cycle, New Product Development, Branding, Packaging Decisions, Indian Consumer Environment, Marketing Communications, Sales Forecasting, Managing Sales Personnel, Sales Personnel, Public Relations
Abnormal Psychology ,9th edition
Author: Thomas Oltmanns, Robert Emery
School: University of Ibadan
Department: Administration, Social and Management science
Course Code: SOW303
Topics: Behaviour, Abnormal Behaviour, Disorder, Dysfunction, Mental Health, Culture, Diagnostic Practice, Mental Health Professions, Psychopathology, History, Asylum, Psychodynamic Paradigm, Cognitive-Behavioral Paradigm, Humanistic Paradigm, Systems Theory, Holism, Neuron, Neurotransmitters, Brain Structures, Behavior Genetics, Genetics, Temperament, Emotions, Learning, Cognition, Self, Gender, Gender Roles, Prejudice, Poverty, Society, Psychopharmacology, Electroconvulsive Therapy, Psychosurgery, Ego Analysis, Ego, Cognitive-Behavior Therapy, Systematic Desensitization, Contingency Management, Humanistic Therapies, Client-Centered Therapy, Psychotherapy, Couple Therapy, Family Therapy, Group Therapy, DSM-5, Reliability, Validity, Suicide, Depression, Bipolar Disorders, Depressive Disorders, Genetics, Neuroendocrine System, Antidepressant Medications, Social Anxiety Disorder, Agoraphobia, Anxiety Disorder, OCD, Obsessive–Compulsive Disorder, Axiety, ASD, PTSD, Posttraumatic Stress Disorders, Dissociative Disorders, Somatic Symptom Disorders, Personality Disorders, Feeding, Eating Disorders, Autism Spectrum Disorders, Law
Economics today the micro view, 17th edition
Author: Roger LeRoy Miller
School: Edo University
Department: Administration, Social and Management science
Course Code: ECO111
Topics: Scarcity, demand, supply, demand analysis, supply analysis, public spending, public choice, demand elasticity, supply elasticity, consumer choice, cost, output determination, monopoly, perfect competition, monopolistic competition, oligopoly, strategic behavior, regulation, antitrust policy, labor market, income, poverty, health care, environmental economics, comparative advantage, open economy
Author: Glenn Hubbard, Anthony Patrick O'Brien
School: Edo University
Department: Administration, Social and Management science
Course Code: ECO111
Topics: Microeconomics, trade-offs, comparative advantage, market system, economic efficiency, government price, taxes, externalities, environmental policy, public goods, elasticity, health care economics, firms, stock market, corporate governance, consumer choice, behavioral economics, technology, production, costs, market structure, firm strategy, monopolistic competition, oligopoly, monopoly, antitrust policy, pricing strategy, labor markets, public choice, distribution of income, taxes
Principles of Economics ,12th edition
Author: Karl Case, Ray Fair, Sharon Oster
School: Modibbo Adama University of Technology
Department: Administration, Social and Management science
Course Code: CC401
Topics: economic problem, scarcity, choice, demand, supply, market equilibrium, market system, household behavior, consumer choice, production process, short-run costs, output decisions, input demand, labor, land market, capital market, investment decision, general equilibrium, market imperfection, monopoly, antitrust policy, oligopoly, monopolistic competition, externalites, public goods, uncertainty, asymmetric information, income distribution, poverty, public finance, taxation, macroeconomics, national output, national income, Unemployment, Inflation, Long-Run Growth, aggregate expenditure, equilibrium output, government policy, fiscal policy, money, federal rreserve, interest rate, aggregate output, price level, labor market, macroeconomic theory, financial crises, stabilization, deficit, long-run growth, world economy, international trade, comparative advantage, protectionism, open-economy macroeconomics, economic growth
Microeconomic Theory ,4th edition
Author: Charles Ferguson, John Gould
School: University of Ibadan
Department: Administration, Social and Management science
Course Code: ECO301
Topics: Microeconomic Theory, consumer behavior, demand, utility, cost, distribution, perfectly competitive markets, Marginal productivity theory, economic equilibrium, economic welfare, welfare economics
Microeconomics Principles, Applications and Tools ,9th edition
Author: Arthur O'Sullivan, Steven Sheffrin, Stephen Perez
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: ECO121
Topics: Microeconomics, Exchange, Market, Demand, Supply, Market Equilibrium, Elasticity, Market Efficiency, Government Intervention, Consumer Choice, Utility Theory, Market Structures, Pricing, Production Technology, Cost, Perfect Competition, Monopoly, Price Discrimination, Market Entry, Monopolistic Competition, Oligopoly, Strategic Behavior, Controlling Market Power, Antitrust, Regulation, Imperfect Information, Adverse Selection, Moral Hazard, Public Goods, Public Choice, External Costs, Environmental Policy, Labor Market, Income Distribution, Distribution of Income, International Economy, International Trade, Public Policy
Principles of Microeconomics ,13th edition
Author: Karl Case, Ray Fair, Sharon Oster
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: ECO231
Topics: Microeconomics, Economic Problem, Scarcity, Choice, Demand, Supply, Market Equilibrium, Elasticity, Market System, Household Behavior, Consumer Choice, Indifference Curves, Production Process, Profit-Maximizing Firms, Isoquants, Isocosts, Short-Run Costs, Output Decisions, Long-Run Costs, External Economies, Diseconomies, Input Demand, Labor, Land Markets, Capital Market, Investment Decision, Calculating Present Value, General Equilibrium, Perfect Competition, Market Imperfections, Monopoly, Antitrust Policy, Oligopoly, Monopolistic Competition, Externalities, Public Goods, Common Resources, Uncertainty, Asymmetric Information, Income Distribution, Poverty, Public Finance, taxation, World Economy, International Trade, Comparative Advantage, Protectionism, Economic Growth, Developing Economies
Schaum's Outline of Microeconomics ,4th edition
Author: Dominick Salvatore
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: ECO232
Topics: Microeconomics, demand, supply, equilibrium, elasticity, consumer demand theory, utility, production, cost of production, price, perfect competition, monopoly, monopolistic competition, oligopoly, game theory, oligopolistic behavior, input pricing, employment, general equilibrium, welfare economics
Departments
Administration, Social and Management science
Agriculture and Veterinary Medicine
Arts and Humanities
Education
Engineering
General studies
Law
Medical, Pharmaceutical and Health science
Science and Technology