Consumer Behavior Books
Advertising and Promotion ,11th edition
Author: George Belch, Michael Belch
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MAC132, MAC331, MAC334
Topics: Integrated Marketing Communications, advertising, promotion, Marketing Process, Integrated Marketing Communications program situation analysis, advertising Agencies, Marketing Communication Organizations, Consumer Behavior, Communication Process analysis, Promotional Program, Creative Strategy, Media Planning, media Strategy, Evaluation of Media, television, radio, magazine, newspaper, Support Media, Direct Marketing, Sales Promotion, internet, Public Relations, Publicity, Corporate Advertising, international Advertising, international Promotion, personal selling
Principles and Practice of Marketing ,8th edition
Author: David Jobber, Fiona Ellis-Chadwick
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MAC132
Topics: Marketing, Marketing Environment, consumer behavior, marketing ethics, Organizational Buying, Corporate Social Responsibility, Marketing Research, Business Intelligence, Market Segmentation, marketing Positioning, Creating Customer Value, Customer Value, Integrated Marketing Communications, Mass Marketing Communications, Direct Marketing Communications, Digital Marketing, Social Media, distribution, Marketing Planning, marketing Strategy, Marketing Planning, Analysing Competitors, competitive advantage, global marketing strategy, Managing Marketing Implementation
Contemporary advertising and Integrated Marketing Communications,13th edition
Author: William Arens, Michael Weigold, Christian Arens
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MAC331, MAC332
Topics: Contemporary advertising, advertising, Integrated Marketing Communications, Evolution of Advertising, crafting marketing, advertising strategies, Marketing, Consumer Behavior, Market Segmentation, Marketing Mix, Advertising Strategy, Advertising Planning, Planning Media Strategy, Creative Strategy, Creative Process, Creative Execution, Producing Ads, Digital Interactive Media, intergrating media, Relationship Building, Direct Marketing, Personal Selling, Sales Promotion, Relationship Building, Public Relations, Sponsorship, Corporate Advertising
Author: Roger Kerin, Steven Hartley
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MKT306
Topics: Marketing, Marketing process, Marketing strategies, effective market plan, marketing environment, sustainable Marketing, consumer behavior, customers, Marketing opportunities, Marketing research, Marketing segmentation, developing new products, developing new services, services marketing, Marketing channels, supply chains, retailing, wholesaling, integrated Marketing communications, direct marketing, advertising, sales promotion, public relations, personal selling, sales management, multichannel Marketing, strategic Marketing process
A preface to marketing management ,14th edition
Author: Paul Peter, James Donnelly
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MKT829
Topics: marketing management, Strategic Planning, Marketing Management Process, Marketing Research, Consumer Behavior, Business, Government, Institutional Buying, Market Segmentation, Marketing Information, Marketing Research, Target Market, Marketing Mix, Product, Brand Strategy, New Product Planning, New Product Development, Integrated Marketing Communications, Personal Selling, Relationship Building, Sales Management, Distribution Strategy, Pricing Strategy, Global Marketing, services marketing, Marketing Problems analysis, communicating case analysis, financial analysis, developing marketing plans, marketing plans, marketing plan framework
Introduction to Psychology, 2nd edition
Author: OpenStax college, Rose Spielman, William Jenkins, Marilyn Lovett
School: Edo University
Department: Administration, Social and Management science
Course Code: SOC214
Topics: Psychology, psychological research, biopsychology, sleep, consciousness, sensation, perception, vision, hearing, Gestalt principles of perception, learning, classical conditioning, operant conditioning, observational learning, modelling, intelligence, cognition, language, problem solving, memory, life span development, emotion, motivation, hunger, eating, sexual behavior, personality, social psychology, self-presentation, attitudes, persuasion, conformity, compliance, obedience, prejudice, discrimination, aggression, prosocial behavior, industrial-organizational psychology, industrial psychology, organizational psychology, stress, stressors, illness, stress regulation, psychological disorders, anxiety disorders, obsessive-compulsive disorders, posttraumatic stress disorder, mood disorders, schizophrenia, dissociative disorders, therapy
Organizational Behaviour ,16th Global Edition
Author: Stephen Robbins, Timothy Judge
School: Modibbo Adama University of Technology
Department: Administration, Social and Management science
Course Code: MM311
Topics: Organizational Behavior, Attitudes, Job Satisfaction, Emotions, Moods, Personality, Values, Perception, Individual Decision Making, Motivation Concepts, Motivation, Group Behavior, Work Teams, Communication, Leadership, Power, Politics, Conflict, Negotiation, Organization Structure, Organizational Culture, Organization System, Human Resource Policies, Organizational Change, Stress Management
Medical sociology ,14th edition
Author: William Cockerham
School: University of Ibadan
Department: Medical, Pharmaceutical and Health science
Course Code: NSG215
Topics: Medical sociology, Epidemiology, social demography, health illness, social stress, health behavior, illness behavior, seeking healthcare, sick role, doctor-patient interaction, providing health care, Physicians, Nurses, Physician Assistants, Pharmacists, Midwives.Complementary and Alternative Medicine, Hospitals, health care delivery systems, Health Care Reform, Health Policy, Global Health Care
Psychology A Study Of Mental Life
Author: Robert Woodworth
School: University of Ibadan
Department: Administration, Social and Management science
Course Code: PSY201
Topics: Psychology, Consciousness, behavior, Reflex Action, synapse, Coordination, reaction, speech center, visual center, Cerebellum, Purposive Behavior, traits, instinct, emotion, impulse, Higher Emotions, feelings, sensation, sight, Color Mixing, color vision, hearing, attention, Distraction, intelligence, Intelligence Tests, Performance Tests, group testing, Human Learning, animal learning, habit, memory, Memorizing, retention, Recognition, mental imagery, perception, reasoning, imagination, will, personality
Handbook of Social Psychology, 2 Volume Set, 5th Edition
Author: Susan Fiske, Daniel Gilbert, Gardner Lindzey
School: University of Ibadan
Department: Administration, Social and Management science
Course Code: PSY586
Topics: Social Psychology, Social Psychological Methods, Social Cognitive Neuroscience, social being, Social Psychophysiology, Embodiment, automacity, unconscious, motivation, emotion, attitudes, persuasion, perception, Nonverbal Behavior, Judgment, Decision Making, self, identity, gender, health, Experimental Existential Psychology, morality, aggression, Affiliation, Acceptance, Belonging, close relationships, Interpersonal Stratification, status, subordination, social conflict, Intergroup Relations, Intergroup bias, Social Justice, influence, leadership, group behavior, performance, Organizational Preferences, language
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