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Consumer Behavior Books

Advertising and Promotion ,11th edition

Author: George Belch, Michael Belch

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MAC132, MAC331, MAC334

Topics: Integrated Marketing Communications, advertising, promotion, Marketing Process, Integrated Marketing Communications program situation analysis, advertising Agencies, Marketing Communication Organizations, Consumer Behavior, Communication Process analysis, Promotional Program, Creative Strategy, Media Planning, media Strategy, Evaluation of Media, television, radio, magazine, newspaper, Support Media, Direct Marketing, Sales Promotion, internet, Public Relations, Publicity, Corporate Advertising, international Advertising, international Promotion, personal selling

Principles and Practice of Marketing ,8th edition

Author: David Jobber, Fiona Ellis-Chadwick

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MAC132

Topics: Marketing, Marketing Environment, consumer behavior, marketing ethics, Organizational Buying, Corporate Social Responsibility, Marketing Research, Business Intelligence, Market Segmentation, marketing Positioning, Creating Customer Value, Customer Value, Integrated Marketing Communications, Mass Marketing Communications, Direct Marketing Communications, Digital Marketing, Social Media, distribution, Marketing Planning, marketing Strategy, Marketing Planning, Analysing Competitors, competitive advantage, global marketing strategy, Managing Marketing Implementation

Contemporary advertising and Integrated Marketing Communications,13th edition

Author: William Arens, Michael Weigold, Christian Arens

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MAC331, MAC332

Topics: Contemporary advertising, advertising, Integrated Marketing Communications, Evolution of Advertising, crafting marketing, advertising strategies, Marketing, Consumer Behavior, Market Segmentation, Marketing Mix, Advertising Strategy, Advertising Planning, Planning Media Strategy, Creative Strategy, Creative Process, Creative Execution, Producing Ads, Digital Interactive Media, intergrating media, Relationship Building, Direct Marketing, Personal Selling, Sales Promotion, Relationship Building, Public Relations, Sponsorship, Corporate Advertising

Marketing ,13th edition

Author: Roger Kerin, Steven Hartley

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MKT306

Topics: Marketing, Marketing process, Marketing strategies, effective market plan, marketing environment, sustainable Marketing, consumer behavior, customers, Marketing opportunities, Marketing research, Marketing segmentation, developing new products, developing new services, services marketing, Marketing channels, supply chains, retailing, wholesaling, integrated Marketing communications, direct marketing, advertising, sales promotion, public relations, personal selling, sales management, multichannel Marketing, strategic Marketing process

A preface to marketing management ,14th edition

Author: Paul Peter, James Donnelly

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MKT829

Topics: marketing management, Strategic Planning, Marketing Management Process, Marketing Research, Consumer Behavior, Business, Government, Institutional Buying, Market Segmentation, Marketing Information, Marketing Research, Target Market, Marketing Mix, Product, Brand Strategy, New Product Planning, New Product Development, Integrated Marketing Communications, Personal Selling, Relationship Building, Sales Management, Distribution Strategy, Pricing Strategy, Global Marketing, services marketing, Marketing Problems analysis, communicating case analysis, financial analysis, developing marketing plans, marketing plans, marketing plan framework

Introduction to Psychology, 2nd edition

Author: OpenStax college, Rose Spielman, William Jenkins, Marilyn Lovett

School: Edo University

Department: Administration, Social and Management science

Course Code: SOC214

Topics: Psychology, psychological research, biopsychology, sleep, consciousness, sensation, perception, vision, hearing, Gestalt principles of perception, learning, classical conditioning, operant conditioning, observational learning, modelling, intelligence, cognition, language, problem solving, memory, life span development, emotion, motivation, hunger, eating, sexual behavior, personality, social psychology, self-presentation, attitudes, persuasion, conformity, compliance, obedience, prejudice, discrimination, aggression, prosocial behavior, industrial-organizational psychology, industrial psychology, organizational psychology, stress, stressors, illness, stress regulation, psychological disorders, anxiety disorders, obsessive-compulsive disorders, posttraumatic stress disorder, mood disorders, schizophrenia, dissociative disorders, therapy

Organizational Behaviour ,16th Global Edition

Author: Stephen Robbins, Timothy Judge

School: Modibbo Adama University of Technology

Department: Administration, Social and Management science

Course Code: MM311

Topics: Organizational Behavior, Attitudes, Job Satisfaction, Emotions, Moods, Personality, Values, Perception, Individual Decision Making, Motivation Concepts, Motivation, Group Behavior, Work Teams, Communication, Leadership, Power, Politics, Conflict, Negotiation, Organization Structure, Organizational Culture, Organization System, Human Resource Policies, Organizational Change, Stress Management

Medical sociology ,14th edition

Author: William Cockerham

School: University of Ibadan

Department: Medical, Pharmaceutical and Health science

Course Code: NSG215

Topics: Medical sociology, Epidemiology, social demography, health illness, social stress, health behavior, illness behavior, seeking healthcare, sick role, doctor-patient interaction, providing health care, Physicians, Nurses, Physician Assistants, Pharmacists, Midwives.Complementary and Alternative Medicine, Hospitals, health care delivery systems, Health Care Reform, Health Policy, Global Health Care

Psychology A Study Of Mental Life

Author: Robert Woodworth

School: University of Ibadan

Department: Administration, Social and Management science

Course Code: PSY201

Topics: Psychology, Consciousness, behavior, Reflex Action, synapse, Coordination, reaction, speech center, visual center, Cerebellum, Purposive Behavior, traits, instinct, emotion, impulse, Higher Emotions, feelings, sensation, sight, Color Mixing, color vision, hearing, attention, Distraction, intelligence, Intelligence Tests, Performance Tests, group testing, Human Learning, animal learning, habit, memory, Memorizing, retention, Recognition, mental imagery, perception, reasoning, imagination, will, personality

Handbook of Social Psychology, 2 Volume Set, 5th Edition

Author: Susan Fiske, Daniel Gilbert, Gardner Lindzey

School: University of Ibadan

Department: Administration, Social and Management science

Course Code: PSY586

Topics: Social Psychology, Social Psychological Methods, Social Cognitive Neuroscience, social being, Social Psychophysiology, Embodiment, automacity, unconscious, motivation, emotion, attitudes, persuasion, perception, Nonverbal Behavior, Judgment, Decision Making, self, identity, gender, health, Experimental Existential Psychology, morality, aggression, Affiliation, Acceptance, Belonging, close relationships, Interpersonal Stratification, status, subordination, social conflict, Intergroup Relations, Intergroup bias, Social Justice, influence, leadership, group behavior, performance, Organizational Preferences, language

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