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Consumer Behavior Books

Abnormal Psychology ,8th edition

Author: Susan Nolen-Hoeksema

School: University of Ibadan

Department: Administration, Social and Management science

Course Code: PSY322

Topics: abnormality, continuum, cognitive revolution, deinstitutionalization, correctional facilities, benzodiazepines, overdoses, electroconvulsive therapy, effects, brain stimulation, pleasure principle, reality principle, Freudian concepts, Dialectical Behavioral Therapy, Commitment Therapy, therapy, computerized assessment, correlation, causation, demand characteristics, genetic studies, Research Domain Criteria, trauma, cognitive-behavioral therapy, social anxiety disorder, disorder, panic disorder, posttraumatic stress disorder, emotion regulation therapy, obsessive compulsive disorder, compulsions, stress, maltreatment, dissociative identity disorder, depression, bipolar disorders, cyclothymia, selective serotonin reuptake inhibitors, suicide, selective serotonin-norepinephrine reuptake inhibitors, lithium, suicide rates, delusions, hallucinations, schizophrenia, personality disorder, attention-deficit/hyperactivity disorder, ADHD, autism spectrum disorder, ASD, amygdala, striatum, eating disorders, Sexual Disorders, Gender Diversity, gender dysphoria, HIV, statistics, methamphetamine, opioids, substance abuse, coronary heart disease, CHD, violence

Textbook of Family Medicine, Ninth edition

Author: Robert Rakel, David Rakel

School: University of Ilorin

Department: Medical, Pharmaceutical and Health science

Course Code: FAMILY MEDICINE500

Topics: Family Physician, Patient-Centered Medical Home, Psychosocial Influences, Elderly Patient, Dying Patient, Preventive Health Care, Behavioral Change and Patient Empowerment, Medical Literature, Evidence-Based Medicine, Clinical Problem Solving, Integrative Medicine, Establishing Rapport, Interpreting Laboratory Tests, Infectious Diseases, pulmonary medicine, Ophthalmology, Otorhinolaryngology, allergy, obstetrics, newborn, Growth, Development, Behavioral Problems, child abuse, gynecology, child abuse, contraception, cardiovascular disease, sports medicine, Orthopedics, Neck pain, Back Pain, Rheumatology Problems, Musculoskeletal Problems, dermatology, Diabetes Mellitus, endocrinology, obesity, nutrition, Gastroenterology, hematology, Urinary Tract Disorders, Neurology, Human Sexuality, Clinical Genomics, Crisis Intervention, Trauma, Disaster, Personality Disorders, anxiety, depression, delirium, dementia, alcohol use disorders, nicotine addiction, substance use disorders

Psychology The Science of Mind and Behaviour ,8th edition

Author: Richard Gross

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: ENT251

Topics: nervous system, Psychology, sensory processes, parapsychology, States of consciousness, bodily rhythms, addictive behavior, motivation, emotion, learning, conditioning, health psychology, attention, cognitive psychology, Pattern recognition, perception, perceptual abilities, memory, forgetting, language thought, Language acquisition, Problem-solving, decision-making, artificial intelligence, cognition, social psychology, attribution, attitudes, attitude change, prejudice, discrimination, conformity, group influence, obedience, interpersonal relationships, aggression, antisocial behavior, Altruism, prosocial behaviour, developmental psychology, early experience, social development, self concept, cognitive development, moral development, gender development, adolescence, adulthood, old age, exceptional development, individual differences, intelligence, personality, psychological abnormality, psychopathology, treatments, therapies, criminological psychology, free will, determinism, reductionism, nature, nurture

Perception and Conflict

Author: Godwin Ogheneochuko Unumeri

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: PCR276

Topics: Perception, Conflict, aggression, attribution, racism, terrorism, Conflict Handling Strategies, tolerance, intolerance, Perceptual Mechanism, social perception, attitude, conflict framework, conflict transformation, child aggression, Frustration-Aggression Hypothesis, Aversive Emotional Arousal, social learning, Aggressive Behavior, Deviant Behavior

Adolescence, 16th edition

Author: John Santrock

School: National Open University of Nigeria

Department: Arts and Humanities

Course Code: CSS211

Topics: Adolescence, puberty, health, brain, cognitive development, gender, sexuality, moral development, values, religion, families, peers, romantic relationships, lifestyles, schools, achievement, work, careers, culture, adolescence problems, emerging adulthood problems, puberty determinants, growth sport, sexual maturation, Epistle to Titus, identity, hormones, experience, emotions, emotional competence, personality development, personality, temperament, Gender Stereotyping, Sexually Transmitted Infections, Forcible Sexual Behavior, Sexual Harassment, sexual culture, sexual identity development, moral thought, moral behavior, moral feeling, moral personality, social domain theory, parenting, family processes, Sibling Relationships, peer relations, friendship, dating, cohabiting adults, Emerging Adult Lifestyles

Principles of marketing ,8th edition

Author: Lloyd Harris, Philip Kotler, Gary Armstrong, Hongwei He

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: ENT205

Topics: marketing, company, marketing strategy, marketplace, consumers, marketing environment, marketing environment analysis, marketing information, Consumer markets, buyer behaviour, Business markets, business buyer behaviour.customer value-driven strategy, Products, services, brands, customer value, building customer value, Developing new products, product life cycle, pricing, Pricing strategies, Marketing channels, delivering customer value, Retailing, wholesaling, Engaging consumers, communicating customer value, integrated marketing communications strategy, Advertising, public relations, Personal selling, sales promotion, Direct marketing, online marketing, social media marketing, mobile marketing, Extending marketing, marketing plan

Nelson Textbook of Pediatrics, 2-Volume Set

Author: Robert Kliegman, Joseph Geme, Nathan Blum, Samir Shah, Robert Tasker, Karen Wilson

School: University of Ilorin

Department: Medical, Pharmaceutical and Health science

Course Code: PAEDIATRICS

Topics: Child Health Disparities, child health, Global Child Health, Pediatric Care, Neonatal Ethics, Newborn Screening, Genetics, Genomics, Precision Medicine, Adolescent Healthcare, Pediatric Ethics, Pediatric Palliative Care.Domestic Adoption, Intercountry Adoption, Foster care, Kinship Care, immunization, Injury Control, childhood injuries, School Violence, Child Temperament, Child Behavioral Problems, Positive Parenting, Pediatrician, Fetal Growth, fetal Development, Neurologic Development, Middle Childhood, Sleep Medicine, chronobiology, Behavioral Disorder, Psychiatric Disorder, Psychiatric Diagnostic Evaluation, Psychopharmacology, ADHD Medications, Antidepressants, Antipsychotics, Mood Stabilizers, Psychotherapy, Psychiatric Hospitalization, Somatic Symptom, Rumination, Pica, Motor Disorders, Habits, Anxiety Disorders, Mood Disorders, Suicide, Attempted Suicide, eating disorder, Disruptive Disorder, Impulse-Control Disorder, Conduct Disorder, Tantrums, Breath-Holding Spells, Lying, Stealing, Truancy, Aggression, Self-Injurious Behavior, Neurodevelopmental Dysfunction, Executive Function Dysfunction, Attention-Deficit, Hyperactivity Disorder, Dyslexia, Math Learning Disability, Impaired Writing, language disorder, communication disorder, Normal Language Development, Motor Speech Disorder, Hearing Impairment, Hydrocephalus, Language Impairment, Language Delay, Autism Spectrum Disorder, Nutrition, Nutritional Requirements, Dietary Reference Intakes, Soy FormulasProtein Hydrolysate Formulas, Complementary Feeding, Feeding Toddlers, Food Security, Malnutrition, Undernutrition, Severe Acute Malnutrition, Refeeding Syndrome, Malnutrition, Overweight, Obesity, Vitamin A Deficiency, Hypervitaminosis A, Thiamine Deficiency, Thiamine Toxicity, Riboflavin Deficiency, Riboflavin Toxicity, Niacin Deficiency, Niacin Toxicity, Vitamin B6 Deficiency, Vitamin B6 Toxicity, Folate Deficiency, Folate Toxicity, Vitamin B12 Deficiency, Vitamin C Deficiency, Vitamin C Toxicity, Ricket, Vitamin D Disorder, Calcium Deficiency, Phosphorus Deficiency, Distal Renal Tubular Acidosis, Hypervitaminosis

Microeconomics

Author: Andrew Schotter

School: Modibbo Adama University of Technology

Department: Administration, Social and Management science

Course Code: CC401

Topics: Preferences, Utilities, Demands, Uncertainty, Consumers, Preferences, utilities, Indifference Curves, consumer demand, welfare analysis, uncertainty, production, cost, choice, cost curves, Decision Theory, Game Theory, Strategic Business Analysis, Decision Making, market, market structure, Perfectly Competitve Markets, Competitive Markets, Market Institutions, Auctions, Entrepreneurship, Monopoly, Natural Monopoly, Oligopoly, Welfare, Exchange, General Equilibrium, Market Failure

Introduction to Marketing

Author: Mande Samaila, Eunice Adegbola, Bilkisu Katagum

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MKT108

Topics: Marketing, Marketing Management Philosophies, Marketing Environment, Functions of Marketing, Product Classification, Consumer Products, Industrial Products, buying process, Channels of Distribution, Middlemen, Marketing Activities, Marketing of Services, Market Strategies, Marketing Risks, Market Segmentation, Promotion, Consumerism

Tourism Sales & Marketing

Author: Emmanuel Ayuba Kuwu

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: TSM305

Topics: Tourism Sales, Marketing, Tourism Services Marketing, Tourism Marketing Information System, Tourism Marketing Research, Tourism Marketing Promotion, Tourism Marketing Advertising, Marketing Environment, Product Life Cycle, Consumer Behaviour, Marketing Media, Consumerism, Sales Representatives, Market Segmentation

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