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Head First PMP ,3rd edition

Author: Jennifer Greene, Andrew Stellman

School: Modibbo Adama University of Technology

Department: Administration, Social and Management science

Course Code: CC406

Topics: 0rganizations, constraints, projects, process framework, Project integration management, Scope management, Time management, Cost management, Quality management, Human resource management, Communications management, Project risk management, Procurement management, Stakeholder management, Professional responsibility

Basic Marketing ,18th edition

Author: William Perreault, Joseph Cannon, Jerome McCarthy

School: Modibbo Adama University of Technology

Department: Administration, Social and Management science

Course Code: MM201, MM309

Topics: MarketinG, Macro-Marketing, Marketing Concept, Customer Value, Social Responsibility, Marketing Ethics, Marketing Strategy Planning, Market Environment, Economic Environment., Technological Environment, Political Environment, Legal Environment, Cultural Environment, Social Environment, Market Segmentation, Final Consumers, Buying Behavior, Consumer Decision Process, Marketing Information, Product Planning, Product Management, New-Product Development, Channel System, Distribution Customer Service, Logistics, Retailers, Wholesalers, Promotion, Integrated Marketing Communications, Personal Selling, Customer Service, Advertising, Publicity, Sales Promotion, Pricing Objectives, Pricing Policies, Price Setting, Marketing Plans, Ethical Marketing

Structure of the Nigerian Economy

Author: Abiodun Raheem

School: University of Ibadan

Department: Administration, Social and Management science

Course Code: ECO303

Topics: Nigerian Economy, Economic, Growth, Nigeria, Nigerian Agriculture, Agriculture, Economic Development of Nigeria, Food, Cash Crops, Employment, Export, Foreign Exchange, Problems, Agricultural Sector, Infrastructure, Facilities, Skill Development, Agricultural Policy, Programmes, Broad Policy Objectives, Agricultural Commodity, Marketing, Input Supply, Distribution Policy, Agricultural Input, Policy, Research, Development, Nigeria GDP, Import Substitution, Export Promotion, Local Resource-Based, Incentives, Industrialisation, Tax, Tariff Protection, Import Duty Relief, Total Ban, f Supportive Activities, Loan, Depreciation Allowance, Government Participation, Approved User Scheme, Export Incentives, Manufacturing, Performance, Structural Changes, Average Capacity Utilization., Mining, Quarrying, Associated Natural Gas, ANG, Oil, Petroleum, Dutch Disease, Spending Effect, Communications, Education, International Trade, Balance of Payment

Strategy and Structure

Author: Olusegun Adeleke Adenuga, Jelili Babatunde Sufian, Adegbola

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: BUS804

Topics: Strategy, Structure, Strategic management, corporate strategy, concept of strategy, corporate planning, Organizational structure, Corporate mission statements, Organizational vision statement, Organizational core values, Vision, management of change, Communications planning, Culture, Changing Culture

Management, Revised Edition

Author: Peter Drucker

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: BUS849

Topics: Management, Managers, Business Performance, business theory, Strategic Planning, Accountable School, Productive Work, Achieving Worker, Social Impacts, Social Responsibilities, Managerial Jobs, Developing Management, Managers, Self control, Managerial Skills, Managerial Communications, Effective Decision Making, Innovation, Entrepreneurship, Entrepreneurial Business, New Venture, entrepreneurial Strategies, systematic Innovation, Managerial Organization, Work- and Task-Focused Design

Introduction to Homeland Security ,4th edition

Author: Jane Bullock, George Haddow, Damon Coppola

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: CSS245, CSS744

Topics: Homeland Security, Terrorist Threat, Hazards, Governmental Homeland Security Structures, Intelligence, Counterterrorism, Border Security, Immigration, Customs Enforcement, Transportation Safety, Transportation Security, Cybersecurity, Critical Infrastructure Protection, Hazards Emergency Response, Hazards Emergency Recovery, Mitigation, Prevention, Preparedness, Communications, Science, Technology

Organizational Behaviour

Author: Emmanuel Agwu Arisi-Nwugballa

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: BUS831

Topics: Organizational Behaviour, Classical Organisation Theory, Neo-Classical Organisation Theory, Human Resource, Organisational Behaviour Perspective, Modern Structural Organisation Theory, Systems Theories of Organisation, Organisational Theory, Individual Behaviour, Personality, Perceptions, Individual Decision-Making, Job Satisfaction, Emotions, Mood, Motivation, Group Behaviour, Communications, Work Teams, Leadership, Conflict, Negotiation, Organisational Structures, Organisational Design, Organisational Culture, Organisational Climate, Organisation Systems, Organisational Change, Organisational Development

Principles of marketing ,8th edition

Author: Lloyd Harris, Philip Kotler, Gary Armstrong, Hongwei He

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: ENT205

Topics: marketing, company, marketing strategy, marketplace, consumers, marketing environment, marketing environment analysis, marketing information, Consumer markets, buyer behaviour, Business markets, business buyer behaviour.customer value-driven strategy, Products, services, brands, customer value, building customer value, Developing new products, product life cycle, pricing, Pricing strategies, Marketing channels, delivering customer value, Retailing, wholesaling, Engaging consumers, communicating customer value, integrated marketing communications strategy, Advertising, public relations, Personal selling, sales promotion, Direct marketing, online marketing, social media marketing, mobile marketing, Extending marketing, marketing plan

The practice of public relations ,13th edition

Author: Fraser Seitel

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: INR302

Topics: public relations, communication, public opinion, management, ethics, law, research, media, social media, employee relation, government relations, community relations, international consumer relations, public relations writing, integrated marketing communications, crisis management

Reporting for the Media ,8th edition

Author: Fred Fedler, John Bender, Lucinda Davenport, Michael Drager

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MAC121, JLS721, JLS823

Topics: Reporting, copy editing, grammar, spelling, newswriting style, language of the news, reporting the news, news leads, alternative leads, quotations, attribution, interviews, writing obituraries, speech, meetings, feature stories, public affairs reporting, advanced reporting, broadcast writing, news media, Public Relations Practitioner, communications law, media credibility

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