Digital Communications Books
Author: Jennifer Greene, Andrew Stellman
School: Modibbo Adama University of Technology
Department: Administration, Social and Management science
Course Code: CC406
Topics: 0rganizations, constraints, projects, process framework, Project integration management, Scope management, Time management, Cost management, Quality management, Human resource management, Communications management, Project risk management, Procurement management, Stakeholder management, Professional responsibility
Author: William Perreault, Joseph Cannon, Jerome McCarthy
School: Modibbo Adama University of Technology
Department: Administration, Social and Management science
Course Code: MM201, MM309
Topics: MarketinG, Macro-Marketing, Marketing Concept, Customer Value, Social Responsibility, Marketing Ethics, Marketing Strategy Planning, Market Environment, Economic Environment., Technological Environment, Political Environment, Legal Environment, Cultural Environment, Social Environment, Market Segmentation, Final Consumers, Buying Behavior, Consumer Decision Process, Marketing Information, Product Planning, Product Management, New-Product Development, Channel System, Distribution Customer Service, Logistics, Retailers, Wholesalers, Promotion, Integrated Marketing Communications, Personal Selling, Customer Service, Advertising, Publicity, Sales Promotion, Pricing Objectives, Pricing Policies, Price Setting, Marketing Plans, Ethical Marketing
Structure of the Nigerian Economy
Author: Abiodun Raheem
School: University of Ibadan
Department: Administration, Social and Management science
Course Code: ECO303
Topics: Nigerian Economy, Economic, Growth, Nigeria, Nigerian Agriculture, Agriculture, Economic Development of Nigeria, Food, Cash Crops, Employment, Export, Foreign Exchange, Problems, Agricultural Sector, Infrastructure, Facilities, Skill Development, Agricultural Policy, Programmes, Broad Policy Objectives, Agricultural Commodity, Marketing, Input Supply, Distribution Policy, Agricultural Input, Policy, Research, Development, Nigeria GDP, Import Substitution, Export Promotion, Local Resource-Based, Incentives, Industrialisation, Tax, Tariff Protection, Import Duty Relief, Total Ban, f Supportive Activities, Loan, Depreciation Allowance, Government Participation, Approved User Scheme, Export Incentives, Manufacturing, Performance, Structural Changes, Average Capacity Utilization., Mining, Quarrying, Associated Natural Gas, ANG, Oil, Petroleum, Dutch Disease, Spending Effect, Communications, Education, International Trade, Balance of Payment
Author: Olusegun Adeleke Adenuga, Jelili Babatunde Sufian, Adegbola
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: BUS804
Topics: Strategy, Structure, Strategic management, corporate strategy, concept of strategy, corporate planning, Organizational structure, Corporate mission statements, Organizational vision statement, Organizational core values, Vision, management of change, Communications planning, Culture, Changing Culture
Author: Peter Drucker
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: BUS849
Topics: Management, Managers, Business Performance, business theory, Strategic Planning, Accountable School, Productive Work, Achieving Worker, Social Impacts, Social Responsibilities, Managerial Jobs, Developing Management, Managers, Self control, Managerial Skills, Managerial Communications, Effective Decision Making, Innovation, Entrepreneurship, Entrepreneurial Business, New Venture, entrepreneurial Strategies, systematic Innovation, Managerial Organization, Work- and Task-Focused Design
Introduction to Homeland Security ,4th edition
Author: Jane Bullock, George Haddow, Damon Coppola
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: CSS245, CSS744
Topics: Homeland Security, Terrorist Threat, Hazards, Governmental Homeland Security Structures, Intelligence, Counterterrorism, Border Security, Immigration, Customs Enforcement, Transportation Safety, Transportation Security, Cybersecurity, Critical Infrastructure Protection, Hazards Emergency Response, Hazards Emergency Recovery, Mitigation, Prevention, Preparedness, Communications, Science, Technology
Author: Emmanuel Agwu Arisi-Nwugballa
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: BUS831
Topics: Organizational Behaviour, Classical Organisation Theory, Neo-Classical Organisation Theory, Human Resource, Organisational Behaviour Perspective, Modern Structural Organisation Theory, Systems Theories of Organisation, Organisational Theory, Individual Behaviour, Personality, Perceptions, Individual Decision-Making, Job Satisfaction, Emotions, Mood, Motivation, Group Behaviour, Communications, Work Teams, Leadership, Conflict, Negotiation, Organisational Structures, Organisational Design, Organisational Culture, Organisational Climate, Organisation Systems, Organisational Change, Organisational Development
Principles of marketing ,8th edition
Author: Lloyd Harris, Philip Kotler, Gary Armstrong, Hongwei He
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: ENT205
Topics: marketing, company, marketing strategy, marketplace, consumers, marketing environment, marketing environment analysis, marketing information, Consumer markets, buyer behaviour, Business markets, business buyer behaviour.customer value-driven strategy, Products, services, brands, customer value, building customer value, Developing new products, product life cycle, pricing, Pricing strategies, Marketing channels, delivering customer value, Retailing, wholesaling, Engaging consumers, communicating customer value, integrated marketing communications strategy, Advertising, public relations, Personal selling, sales promotion, Direct marketing, online marketing, social media marketing, mobile marketing, Extending marketing, marketing plan
The practice of public relations ,13th edition
Author: Fraser Seitel
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: INR302
Topics: public relations, communication, public opinion, management, ethics, law, research, media, social media, employee relation, government relations, community relations, international consumer relations, public relations writing, integrated marketing communications, crisis management
Reporting for the Media ,8th edition
Author: Fred Fedler, John Bender, Lucinda Davenport, Michael Drager
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MAC121, JLS721, JLS823
Topics: Reporting, copy editing, grammar, spelling, newswriting style, language of the news, reporting the news, news leads, alternative leads, quotations, attribution, interviews, writing obituraries, speech, meetings, feature stories, public affairs reporting, advanced reporting, broadcast writing, news media, Public Relations Practitioner, communications law, media credibility
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