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Digital Logic Circuits Books

Advertising, promotion and other spects of integrated marketing communications ,10th Edition

Author: Terence Shimp, Craig Andrews

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MAC331

Topics: Advertising, promotion, integrated marketing communications, Brand Equity, brand Accountability, Brand Adoption, Brand Naming, Intellectual Property, integrated marketing communications planning, Segmentation, Targeting, Positioning, Communications Process, Consumer Behavior, Objective Setting, persuasion, Advertising Management, Media Choices, Effective Ad Messages, Creative Ad Messages, Traditional Advertising Media, Advertising Media, digital media, Online Advertising, Mobile Advertising, App Advertising, social media, Direct Marketing, Media Planning, media Analysis, Sales Promotion, trade promotion, Sales Promotion, Consumer Sales Promotion, Public Relations, Content Marketing, Viral Marketing, Sponsorships, Packaging, Point-of-Purchase Communications, Signage, personal selling

Media Station Management and Operation

Author: Onagwa Godfrey Ife

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MAC333

Topics: Media Station Management, Media Station Operation, Media Station, Radio Station, Television Station, Digital Revolution, Broadcast Management, Production Operations, Production Studio, Station Management, Station operations, Programming Strategy, Programming Distribution, Radio Programming, Television Programming, Media Marketplace, Budgeting, Financial Performance Monitoring, Informal Regulations, Media Station’s Operating Environment

E-Governance in the Public Sector

Author: Maryam Quadri

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MPA843.PAD843

Topics: E-Governance, E-government, E-Democracy, E-Participation, Public-Making Process, Policy-Making, Digital Government, Public Network, public policy, Public E-Service, Governance Networks

Foundations Of Marketing ,8th Edition

Author: William Pride, OC Ferrell

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MKT829

Topics: Marketing, customer-driven strategic Marketing, marketing strategies, Marketing environment, Marketing research, information systems, target market, Market segmentation, Market evaluation, consumer buying behavior, business markets, buying behavior, global markets, digital marketing, social networking, product, branding, packaging, pricing, marketing channels, supply-chain management, retailing, direct marketing, wholesaling, integrated marketing communications, advertising, public relations, personal selling, sales promotion

The Routledge Handbook of Mass Media Ethics, 2nd edition

Author: Lee Wilkins, Clifford Christians

School: National Open University of Nigeria

Department: Arts and Humanities

Course Code: PHL242

Topics: Mass Media Ethics, Essential Shared Values, 21st Century Journalism, moral development, medial law, media ethic justice, professional practice, truth, objectivity, Photojournalism Ethics, diversity, Exploring Latin American Advertising Ethics, moral problems, Pornography Demand Ethical Critique, violence, normative culture, coercion, consent, social media struggle, Digital Ethics, peace journalism, Buddhist Moral Ethics, Communitarianism, Feminist Media Ethics, Spatial Ethics, Freedom of Expression, media ownership, media autonomy, democracy

File Organization and Management

Author: John Temitope Ogbiti

School: Edo University

Department: Science and Technology

Course Code: CMP255

Topics: File Organization, file Management, logic file system, Indexed Sequential File, Information Storage and Retrieval System, Information retrieval, Transaction Processing Systems, Management Information System, Decision Support System, Executive Support Systems, Accounting Information System, Strategic Information System, database management system

Notes on Discrete Mathematics

Author: James Aspnes

School: Edo University

Department: Science and Technology

Course Code: MTH214

Topics: discrete mathematics, mathematical logic, functions, proofs, set theory, set operations, axiomatic set theory, real numbers, arithmetic, induction, recursion, summation notation, Asymptotic notation, number theory, graphs, multiplication, exponentiation, binomial coefficients, generating functions, probability theory, random variables, Markov's inequality, probability generating functions, linear algebra, abstract vector spaces, finite fields

Introduction to computer science

Author: OE Ojo

School: Federal University of Agriculture, Abeokuta

Department: Science and Technology

Course Code: CSC101

Topics: computer, generations of computer, computer, computer classes, computing origin, hybrid computer, input devices, output devices, computer storage, arithmetic logic unit, memory, computer software, system software, language translator, application software, data processing, data processing technique, Microsoft windows

Concepts of Programming Languages, 10th Edition

Author: Robert Sebesta

School: Edo University

Department: Science and Technology

Course Code: CSC413

Topics: Programming Languages, programming environments, Pseudocodes, functional programming, computerizing business records, time sharing, dynamic languages, object-oriented programming, scripting languages, programming hybrid languages, lexical analysis, syntax analysis, parsing problem, recursive descent parsing, variables, datatypes, array types, associative arrays, arithmetic expressions, subprograms, abstract data types, data abstraction, concurrency, exception handling, event handling, functional programming languages, logic programming languages

Introduction to computer science

Author: Computer Science Department (FUTMinna)

School: Federal University of Technology, Minna

Department: Science and Technology

Course Code: CPT111

Topics: Computing, computer software, machine level representation of data, logic, programming, internet

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