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ENT402 Books

International marketing and export management ,5th edition

Author: Gerald Albaum, Edwin Duerr, Jesper Strandskov

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: ENT402

Topics: International marketing, export management, Exporting, Bases of International Marketing, International Environment, export market selection, international marketing decisions, market entry strategies, export entry modes, nonexport entry modes, product decisions, pricing decisions, Financing, Methods of Payment, Promotion, Marketing Communication, Export Order, Physical Distribution, Organization of International Marketing Activities

Management of Creativity and Innovation

Author: Lawal kamaldeen

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: ENT402

Topics: Management of Creativity, Management of Innovation, Creativity, innovation, Management Strategy, Management Succession, Management of Change, productivity, Entrepreneurship, branding, Proactive Marketing

Departments

Administration, Social and Management science image

Administration, Social and Management science

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Agriculture and Veterinary Medicine

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Arts and Humanities

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Education

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Engineering

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General studies

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Law

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Medical, Pharmaceutical and Health science

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Science and Technology