Books

Search Books...

Geological Carbon Cycle Books

The Economy Today ,12th edition

Author: Bradley Schiller

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: ECO449

Topics: SCARCITY, PRODUCTION POSSIBILITIES, ECONOMIC GROWTH, BASIC DECISIONS, choice, circular flow, demand, supply, equilibrium, market outcomes, market failure, taxation, government failure, National income accounting, flow of income, measures of income, unemployment, labor force, measuring unemployment, human costs, inflation, measuring inflation, price stability, causes of inflation, business cycle, cyclical instability, macro equilibrium, consumption, consumption function, investment, net export spending, macro failure, aggregate demand, multiplier process, fiscal policy, fiscal stimulus, fiscal restraint, taxes, spending, fiscal guidelines, deficit, debt, external debt, money, banks, money multiplier, money supply, monetary tools, federal reserve system, monetary policy, money market, interest rates, spending, policy constraints, MONETARIST PERSPECTIVE, AGGREGATE SUPPLY, AGGREGATE SUPPLY curve, tax incentives, HUMAN CAPITAL INVESTMENT, deregulation, INFRASTRUCTURE DEVELOPMENT

Project finance and budgeting

Author: Okechukwu Chilokwu, ABASS OLUFEMI

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: ENT707

Topics: Project finance, budgeting, Project Cycle, Financial Cost Analysis, Benefits Analysis, Financial Plan, Break-Even Analysis, Budgeting Techniques, Working Capital Management, Project Planning, project Control, Project Management Tools

Management Information System

Author: Gerald Okeke

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MBA815

Topics: Management Information System, Systems Development Life Cycle, Information System Development Methods, Strategic Planning, System Design, Design of System, Dynamic Systems Development Method, Project Management, Project Planning, Risk Assessments, risk Management

Project Analysis and Implementation

Author: Kadiri Kayode, Eyanuku Julius

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MGS756, PAD756

Topics: Project Analysis, project Implementation, Project Cycle, project evaluation, Manpower Planning, Demand Analysis, Supply Analysis, Competition, Marketing Plans, Project Cost Analysis, Project Income, Projected Income Statement, Projected Cash Flow Statements, Projected Balance Sheets, Project Evaluation Criteria, economic analysis, Risk, Uncertainty, Cost Benefit Analysis, Social Profitability

Principles of marketing ,8th edition

Author: Lloyd Harris, Philip Kotler, Gary Armstrong, Hongwei He

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: ENT205

Topics: marketing, company, marketing strategy, marketplace, consumers, marketing environment, marketing environment analysis, marketing information, Consumer markets, buyer behaviour, Business markets, business buyer behaviour.customer value-driven strategy, Products, services, brands, customer value, building customer value, Developing new products, product life cycle, pricing, Pricing strategies, Marketing channels, delivering customer value, Retailing, wholesaling, Engaging consumers, communicating customer value, integrated marketing communications strategy, Advertising, public relations, Personal selling, sales promotion, Direct marketing, online marketing, social media marketing, mobile marketing, Extending marketing, marketing plan

Elements of Marketing

Author: CI Okeke, Eunice Adegbola, Bilkisu Katagum

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MKT201

Topics: Elements of Marketing, Marketing Environment, Product Classifications, Channels of Distribution, Product Life Cycle, New Product Development, marketing mix, Market Segmentation, packing, branding

Marketing Management

Author: CI Okeke, Mande Samaila, Eunice Adegbola, Bilkisu Katagum

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MKT401

Topics: Marketing Management, Services Marketing, Marketing Segmentation, Marketing Planning, Marketing Organization, Marketing Research, Consumer Behaviour, Product Decisions, Product Planning, Product Development, Product Life Cycle, New Product, Branding, Packaging Decisions, Pricing Policies, Pricing Practices, Indian Consumer Environment, Marketing Communications, Sales Forecasting, Managing Sales Personnel, Marketing, Public Relations

Marketing Management and Strategy

Author: CI Okeke, Martha Oruku, Oba Adenuga

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MKT826

Topics: Marketing Management, Marketing Strategy, Marketing Mix, services marketing, Marketing Segmentation, Marketing Planning, Marketing Organization, Marketing Research, Consumer Behaviour, Product Decisions, Product Planning, Product Development, Product Life Cycle, New Product Development, Branding, Packaging Decisions, Indian Consumer Environment, Marketing Communications, Sales Forecasting, Managing Sales Personnel, Sales Personnel, Public Relations

Product Planning and Development

Author: CI Okeke, Martha Oruku, Oba Adenuga

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MKT827

Topics: Product Planning, Product Development, Organizational Products, Product Line, Product Mix, Product Life Cycle, New Product Development, New Product Idea Generation, New Product Idea Screening, New Product, Product Development, New Product Positioning, Packaging, Marketing Strategy, Product Management, Labeling, Pre-Test Market Models, Product Rollout Commercialization, Why New Products Fail, branding

Performance Measurement and Management

Author: Fab Onah

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MPA855, PAD855

Topics: Performance Measurement, Performance Management, Performance Measurement Methods, Performance Appraisal, Performance Management Process, Performance Management Cycle, Performance Management Approaches, Performance

Departments

Administration, Social and Management science image

Administration, Social and Management science

Agriculture and Veterinary Medicine image

Agriculture and Veterinary Medicine

Arts and Humanities image

Arts and Humanities

Education image

Education

Engineering image

Engineering

General studies image

General studies

Law image

Law

Medical, Pharmaceutical and Health science image

Medical, Pharmaceutical and Health science

Science and Technology image

Science and Technology