Geological Carbon Cycle Books
The Economy Today ,12th edition
Author: Bradley Schiller
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: ECO449
Topics: SCARCITY, PRODUCTION POSSIBILITIES, ECONOMIC GROWTH, BASIC DECISIONS, choice, circular flow, demand, supply, equilibrium, market outcomes, market failure, taxation, government failure, National income accounting, flow of income, measures of income, unemployment, labor force, measuring unemployment, human costs, inflation, measuring inflation, price stability, causes of inflation, business cycle, cyclical instability, macro equilibrium, consumption, consumption function, investment, net export spending, macro failure, aggregate demand, multiplier process, fiscal policy, fiscal stimulus, fiscal restraint, taxes, spending, fiscal guidelines, deficit, debt, external debt, money, banks, money multiplier, money supply, monetary tools, federal reserve system, monetary policy, money market, interest rates, spending, policy constraints, MONETARIST PERSPECTIVE, AGGREGATE SUPPLY, AGGREGATE SUPPLY curve, tax incentives, HUMAN CAPITAL INVESTMENT, deregulation, INFRASTRUCTURE DEVELOPMENT
Author: Okechukwu Chilokwu, ABASS OLUFEMI
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: ENT707
Topics: Project finance, budgeting, Project Cycle, Financial Cost Analysis, Benefits Analysis, Financial Plan, Break-Even Analysis, Budgeting Techniques, Working Capital Management, Project Planning, project Control, Project Management Tools
Author: Gerald Okeke
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MBA815
Topics: Management Information System, Systems Development Life Cycle, Information System Development Methods, Strategic Planning, System Design, Design of System, Dynamic Systems Development Method, Project Management, Project Planning, Risk Assessments, risk Management
Project Analysis and Implementation
Author: Kadiri Kayode, Eyanuku Julius
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MGS756, PAD756
Topics: Project Analysis, project Implementation, Project Cycle, project evaluation, Manpower Planning, Demand Analysis, Supply Analysis, Competition, Marketing Plans, Project Cost Analysis, Project Income, Projected Income Statement, Projected Cash Flow Statements, Projected Balance Sheets, Project Evaluation Criteria, economic analysis, Risk, Uncertainty, Cost Benefit Analysis, Social Profitability
Principles of marketing ,8th edition
Author: Lloyd Harris, Philip Kotler, Gary Armstrong, Hongwei He
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: ENT205
Topics: marketing, company, marketing strategy, marketplace, consumers, marketing environment, marketing environment analysis, marketing information, Consumer markets, buyer behaviour, Business markets, business buyer behaviour.customer value-driven strategy, Products, services, brands, customer value, building customer value, Developing new products, product life cycle, pricing, Pricing strategies, Marketing channels, delivering customer value, Retailing, wholesaling, Engaging consumers, communicating customer value, integrated marketing communications strategy, Advertising, public relations, Personal selling, sales promotion, Direct marketing, online marketing, social media marketing, mobile marketing, Extending marketing, marketing plan
Author: CI Okeke, Eunice Adegbola, Bilkisu Katagum
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MKT201
Topics: Elements of Marketing, Marketing Environment, Product Classifications, Channels of Distribution, Product Life Cycle, New Product Development, marketing mix, Market Segmentation, packing, branding
Author: CI Okeke, Mande Samaila, Eunice Adegbola, Bilkisu Katagum
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MKT401
Topics: Marketing Management, Services Marketing, Marketing Segmentation, Marketing Planning, Marketing Organization, Marketing Research, Consumer Behaviour, Product Decisions, Product Planning, Product Development, Product Life Cycle, New Product, Branding, Packaging Decisions, Pricing Policies, Pricing Practices, Indian Consumer Environment, Marketing Communications, Sales Forecasting, Managing Sales Personnel, Marketing, Public Relations
Marketing Management and Strategy
Author: CI Okeke, Martha Oruku, Oba Adenuga
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MKT826
Topics: Marketing Management, Marketing Strategy, Marketing Mix, services marketing, Marketing Segmentation, Marketing Planning, Marketing Organization, Marketing Research, Consumer Behaviour, Product Decisions, Product Planning, Product Development, Product Life Cycle, New Product Development, Branding, Packaging Decisions, Indian Consumer Environment, Marketing Communications, Sales Forecasting, Managing Sales Personnel, Sales Personnel, Public Relations
Product Planning and Development
Author: CI Okeke, Martha Oruku, Oba Adenuga
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MKT827
Topics: Product Planning, Product Development, Organizational Products, Product Line, Product Mix, Product Life Cycle, New Product Development, New Product Idea Generation, New Product Idea Screening, New Product, Product Development, New Product Positioning, Packaging, Marketing Strategy, Product Management, Labeling, Pre-Test Market Models, Product Rollout Commercialization, Why New Products Fail, branding
Performance Measurement and Management
Author: Fab Onah
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MPA855, PAD855
Topics: Performance Measurement, Performance Management, Performance Measurement Methods, Performance Appraisal, Performance Management Process, Performance Management Cycle, Performance Management Approaches, Performance
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