Geometric Distribution Books
Author: Peter Iorper Ugondo
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MAC324
Topics: Film, Cinema, Literature, Filmic elements, Film production process, Film Production Personnel, film terms, Film Industry, Film Marketing, film distribution, Film Industry Associations, Film Regulatory Bodies, Film Censorship, Film Piracy, film criticism
Media Station Management and Operation
Author: Onagwa Godfrey Ife
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MAC333
Topics: Media Station Management, Media Station Operation, Media Station, Radio Station, Television Station, Digital Revolution, Broadcast Management, Production Operations, Production Studio, Station Management, Station operations, Programming Strategy, Programming Distribution, Radio Programming, Television Programming, Media Marketplace, Budgeting, Financial Performance Monitoring, Informal Regulations, Media Station’s Operating Environment
Data Analysis in Mass Communication
Author: Nnamdi Tobechukwu Ekeanyanwu
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MAC413
Topics: Data Analysis, Mass Communication, Analyzing Case Study, qualitative data analysis, Quantitative data Analysis, Frequency Distribution Tables, Survey Data Analysis, content analysis, Analyzing Experimental Data, Measures of Central Tendency, Measures of Dispersion, Significance Testing
Author: Mande Samaila, Eunice Adegbola, Bilkisu Katagum
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MKT108
Topics: Marketing, Marketing Management Philosophies, Marketing Environment, Functions of Marketing, Product Classification, Consumer Products, Industrial Products, buying process, Channels of Distribution, Middlemen, Marketing Activities, Marketing of Services, Market Strategies, Marketing Risks, Market Segmentation, Promotion, Consumerism
Author: CI Okeke, Eunice Adegbola, Bilkisu Katagum
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MKT201
Topics: Elements of Marketing, Marketing Environment, Product Classifications, Channels of Distribution, Product Life Cycle, New Product Development, marketing mix, Market Segmentation, packing, branding
Author: Gana
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MKT825
Topics: International Marketing, international trade, World market environment, International marketing, branding, packaging, Market Share Strategies, Product strategies, Distribution strategies, Pricing strategies, International services, Marketing communication, world market, Economic Strategies, International organizations, International accounting, International marketing research
A preface to marketing management ,14th edition
Author: Paul Peter, James Donnelly
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MKT829
Topics: marketing management, Strategic Planning, Marketing Management Process, Marketing Research, Consumer Behavior, Business, Government, Institutional Buying, Market Segmentation, Marketing Information, Marketing Research, Target Market, Marketing Mix, Product, Brand Strategy, New Product Planning, New Product Development, Integrated Marketing Communications, Personal Selling, Relationship Building, Sales Management, Distribution Strategy, Pricing Strategy, Global Marketing, services marketing, Marketing Problems analysis, communicating case analysis, financial analysis, developing marketing plans, marketing plans, marketing plan framework
Author: CI Okeke
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MKT859
Topics: Industrial Marketing, Organizational Buying Process, Industrial Buying Issues, Industrial Marketing, Consumer Marketing, Industrial Customer, Sales Force Management, Industrial Markets, Industrial Products, Communication Management-Forms, Integrated Communication, Distribution Decisions, Industrial Marketing Strategy, Industrial Strategic Marketing Planning
Globalization and National Policies
Author: Woleola Ekundayo, Irene Boro
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: PAD410
Topics: Globalization, National Policies, international institutions, global power, wealth distribution, business policy, business risks
Author: Kadiri Kayode
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: SMS202
Topics: Business Statistics, Measurement of Variables, Measurement of Dispersion, Skewness, Kurtosis, Decision Analysis, index number, statistical data, sample, sampling theory, estimation theory, Correlation Theory, Goodness of Fit, Pearson’s Correlation Co-efficient, Spearman’s Regression Analysis, Ordinary Lease Square Estimation, Regression, Multiple Regression Analysis, statistical test, Chi-Square Distribution, ANOVA, Forecasting, Time Series Analysis
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