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INTEGRATED PAPER200 Books

Industrial Marketing

Author: CI Okeke

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MKT859

Topics: Industrial Marketing, Organizational Buying Process, Industrial Buying Issues, Industrial Marketing, Consumer Marketing, Industrial Customer, Sales Force Management, Industrial Markets, Industrial Products, Communication Management-Forms, Integrated Communication, Distribution Decisions, Industrial Marketing Strategy, Industrial Strategic Marketing Planning

Handbook on Decision Support Systems 1

Author: Frada Burstein, Clyde Holsapple

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MBA853

Topics: Decision Support Systems, Information Systems, Decision-Making Process, decisions, knowledge, Decision Making, Sensemaking, Data Quality, Decision Makers, Decision Support, Knowledge Management, Integrated Document Management, Online Analytical Processing, Spreadsheet-Based Decision Support Systems, Multi-Criteria Decision Support, Web-Based Decision Support, MULTIPARTICIPANT DECISION SUPPORT SYSTEMS, Group Decision Support Systems, Organizational Decision Support Systems, Negotiation Support, E-negotiation Systems, INTELLIGENT DECISION SUPPORT SYSTEMS, Artificial Neural Networks, Data Mining, Data Fusion, Enhanced Decision Support, Adaptive Decision Support Systems, COMPUTER-BASED DECISION SUPPORT, Decision Support Systems Failure

Marketing ,13th edition

Author: Roger Kerin, Steven Hartley

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MKT306

Topics: Marketing, Marketing process, Marketing strategies, effective market plan, marketing environment, sustainable Marketing, consumer behavior, customers, Marketing opportunities, Marketing research, Marketing segmentation, developing new products, developing new services, services marketing, Marketing channels, supply chains, retailing, wholesaling, integrated Marketing communications, direct marketing, advertising, sales promotion, public relations, personal selling, sales management, multichannel Marketing, strategic Marketing process

A preface to marketing management ,14th edition

Author: Paul Peter, James Donnelly

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MKT829

Topics: marketing management, Strategic Planning, Marketing Management Process, Marketing Research, Consumer Behavior, Business, Government, Institutional Buying, Market Segmentation, Marketing Information, Marketing Research, Target Market, Marketing Mix, Product, Brand Strategy, New Product Planning, New Product Development, Integrated Marketing Communications, Personal Selling, Relationship Building, Sales Management, Distribution Strategy, Pricing Strategy, Global Marketing, services marketing, Marketing Problems analysis, communicating case analysis, financial analysis, developing marketing plans, marketing plans, marketing plan framework

Foundations Of Marketing ,8th Edition

Author: William Pride, OC Ferrell

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MKT829

Topics: Marketing, customer-driven strategic Marketing, marketing strategies, Marketing environment, Marketing research, information systems, target market, Market segmentation, Market evaluation, consumer buying behavior, business markets, buying behavior, global markets, digital marketing, social networking, product, branding, packaging, pricing, marketing channels, supply-chain management, retailing, direct marketing, wholesaling, integrated marketing communications, advertising, public relations, personal selling, sales promotion

Watershed Hydrology

Author: Ayuba Musa Samndi

School: National Open University of Nigeria

Department: Agriculture and Veterinary Medicine

Course Code: SLM310

Topics: Watershed Hydrology, Watershed Characteristics, Watershed Classification, Watershed Condition, Watershed Problems, hydrology, hydrological processes, surface water, ground water, water pollution, erosion, hydrographs, Watershed Management, Integrated Watershed Management

Rural Development and Leadership

Author: CPO Obinne

School: National Open University of Nigeria

Department: Agriculture and Veterinary Medicine

Course Code: AEM738

Topics: Rural Development, Leadership, project planning, project analysis, Rural Development Projects, community development, leader training, leader selection, Rural Leadership problems, Poverty Reduction, Integrated Rural Development Model, project cycle, project identification, project appraisal, project implementation

Water Quality Management and Pollution Control

Author: Flora Olaifa

School: National Open University of Nigeria

Department: Agriculture and Veterinary Medicine

Course Code: AFM510

Topics: Water Quality Management, Pollution Control, water bodies physical composition, water chemistry, Nutrient Cycles, water biological characteristics, sampling methods, Water Quality Standards, water pollution control, Water Quality Monitoring, Nitrification, Denitrification, Anaerobic ammonium oxidation, Nitrogen mineralisation, Carbon Cycle, Phosphorus Cycle, Iron Cycle, Silica Cycle, Marine Dead Zones, bacteria, protozoa, Manual Sampling, grab sampling, Integrated sampling, Automatic Sampling, Mechanical Samplers, Physical Habitat Assessments, Turbidity, salinity, Total oxidised nitrogen, Total organic nitrogen, Total Kjeldahl nitrogen

GMAT Official Guide 2019

Author: Graduate Management Admission Council, GMAC

School: International Exams

Department:

Course Code: GMAT

Topics: Diagnostic Test, How to prepare for GMAT, What is GMAT, Math Review, Problem Solving, Data Sufficiency, Critical Reasoning, Sentence Correction, Integrated Reasoning, Analytical Writing Assessment

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