Individual Demand Books
Marketing Management ,15th edition
Author: Kevin Lane Keller, Philip Kotler
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: BUS419
Topics: Marketing Management, marketing strategy, marketing plan, Marketing insights, collecting information, forecasting demand, marketing research, consumer market, business market, brand positioning, brand equity, product strategy, market offering, pricing strategy, pricing program, wholesaling, logistics, communicating value, creating value
CRM ( Customer relationship management ) unplugged releasing CRMs strategic value
Author: Doug Turk, Philip Bligh
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: COP412
Topics: Customer relationship management, Customer relationship management Failures, Customer Intelligence, Demand Visibility, Revenue Management, Implementing Customer relationship management
Author: Esther Evbayiro-Osagie, Kayode Kadiri
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: BFN409
Topics: Project Evaluation, Project Cycle, Production Planning, Project Identification, Project Planning, Project Analysis, Manpower Planning, Manpower Evaluation, Demand Analysis, Supply Analysis, Competition, Marketing Plans, Project Cost Analysis, project analysis, Project Income, Project Evaluation, Projected Income Statement, Projected Cash Flow Statements, Projected Balance Sheets, Project Evaluation Criteria, Cash flow Dimensions, economic analysis, Risk, Cost Analysis, Cost Benefit Analysis, Social Profitability, uncertainty
Microeconomics Principles, Applications and Tools ,9th edition
Author: Arthur O'Sullivan, Steven Sheffrin, Stephen Perez
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: ECO121
Topics: Microeconomics, Exchange, Market, Demand, Supply, Market Equilibrium, Elasticity, Market Efficiency, Government Intervention, Consumer Choice, Utility Theory, Market Structures, Pricing, Production Technology, Cost, Perfect Competition, Monopoly, Price Discrimination, Market Entry, Monopolistic Competition, Oligopoly, Strategic Behavior, Controlling Market Power, Antitrust, Regulation, Imperfect Information, Adverse Selection, Moral Hazard, Public Goods, Public Choice, External Costs, Environmental Policy, Labor Market, Income Distribution, Distribution of Income, International Economy, International Trade, Public Policy
Economic Theory in Retrospect ,5th edition
Author: Mark Blaug
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: ECO324
Topics: Economic Theory, PRE-ADAMITE ECONOMICS, ADAM SMITH, POPULATION, DIMINISHING RETURNS, RENT, RICARDO'S SYSTEM, SAY'S LAW, CLASSICAL MONETARY THEORY, JOHN STUART MILL, MARXIAN ECONOMICS, MARGINAL REVOLUTION, MARSHALLIAN ECONOMICS, utility, demand, cost, supply, MARGINAL PRODUCTIVITY, FACTOR PRICES, AUSTRIAN THEORY OF CAPITAL, AUSTRIAN THEORY OF INTEREST, GENERAL EQUILIBRIUM, WELFARE ECONOMICS, SPATIAL ECONOMICS, CLASSICAL THEORY OF LOCATION, MONEY, INTEREST, PRICES, MACROECONOMICS
Author: Sufian Jelili
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: ECO329
Topics: Project Evaluation, Project Cycle, project, Project Evaluations, Capacity, Production Planning, Manpower Planning, Evaluation, Demand Analysis, Supply Analysis, Competition, Marketing Plans, Project Cost Analysis, Projected Income Statement, Projected Cash Flow Statements, Projected Balance Sheets, Project Evaluation Criteria, Economic Analysis, Evaluation Methods, risk analysis, cost analysis, uncertainty, Social Profitability, Cost Benefit Analysis
Author: ATTAH Bolajoko Olanik
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: ECO342
Topics: National Income Models, MacroEconomic Theory, Equilibrium National Income, National Income Accounting, Money Demand, money Supply, Central Bank, unemployment, Inflation, price level, deflation, unemployment, International Trade, Balance of Payment, Balance of Trade, Equilibrium Balance of Payment, foreign exchange rate, Exchange Rate system
Author: Riti Joshua Sunday
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: ECO442
Topics: National Income Accounting, Macroeconomics, Consumption, Saving, Income Determination, Saving Functions, Investment, Capital, Theories of Investment, Investment Demand, IS-LM Framework, Product Market Equilibrium, IS curve, Money Market Equilibrium, LM Curve, General Equilibrium Analysis, Inflation, Unemployment, Phillips Curve, Economic Growth Analysis, Growth Theories, Income Distribution, Environmental Quality, growth models
Author: BAKARE-AREMU Tunde Abubakar
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: ECO341, ECO718
Topics: MacroEconomic Theory, Macroeconomics, Macroeconomic Analysis, Macro Statics, Macro Dynamics, Comparative Statics.Consumption, Saving, Investment, National Income Models, Multiplier, Inflationary Gap, Deflationary Gap, Money, Barter System, Commercial Bank, Money Creation, Macroeconomic Policy Framework, evolution of money, nature of money, demand of money, supply of money, Macroeconomic Policy objectives, Internal Balance, External Balance, Economic Growth, Economic Development, Growth Theories, growth
Author: Ijaiya Mukaila Adebisi
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: ECO722
Topics: Industrial Economics, Industrial structure, firm, Diversification, innovation, Investment economics, risk, uncertainty, cost of capital, Sources of finance, Industrial pricing, marketing, pricing, marketing public goods, Government intervention, public policy, industrial location, Investment demand
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