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Livestock Management Systems Books

Introduction to Marketing

Author: Mande Samaila, Eunice Adegbola, Bilkisu Katagum

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MKT108

Topics: Marketing, Marketing Management Philosophies, Marketing Environment, Functions of Marketing, Product Classification, Consumer Products, Industrial Products, buying process, Channels of Distribution, Middlemen, Marketing Activities, Marketing of Services, Market Strategies, Marketing Risks, Market Segmentation, Promotion, Consumerism

Marketing ,13th edition

Author: Roger Kerin, Steven Hartley

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MKT306

Topics: Marketing, Marketing process, Marketing strategies, effective market plan, marketing environment, sustainable Marketing, consumer behavior, customers, Marketing opportunities, Marketing research, Marketing segmentation, developing new products, developing new services, services marketing, Marketing channels, supply chains, retailing, wholesaling, integrated Marketing communications, direct marketing, advertising, sales promotion, public relations, personal selling, sales management, multichannel Marketing, strategic Marketing process

Product Planning and Development

Author: CI Okeke, Martha Oruku, Oba Adenuga

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MKT827

Topics: Product Planning, Product Development, Organizational Products, Product Line, Product Mix, Product Life Cycle, New Product Development, New Product Idea Generation, New Product Idea Screening, New Product, Product Development, New Product Positioning, Packaging, Marketing Strategy, Product Management, Labeling, Pre-Test Market Models, Product Rollout Commercialization, Why New Products Fail, branding

Business Marketing ,2nd edition

Author: Robert Dwyer, John Tanner

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MKT859

Topics: Business Marketing, Purchasing Function, Organizational Buyer Behavior, Creating Value, Market Opportunities, Marketing Strategy, Business Marketing Programming, Business Marketing Channels, Developing Products, Managing Products, Business Marketing Channels, Managing Customer Relationships, Sales, Sales Management, pricing, Managing Customers, Evaluating Marketing Efforts, Marketing Efforts, Customer Retention, Customer Maximization

Interpersonal Intergroup Relations

Author: Joe Bel-Molokwu

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MPA709

Topics: Workgroup, Group Dynamics, Interpersonal Dynamics, Intergroup Composition, Intergroup roles, Group Formation, Group Building, Group Development, Group Cohesiveness, Intergroup Cohesiveness, Intergroup Decision, Intergroup Commitment, Managing Group Relationship, Group Productivity Meetings, Group Evaluation, group Improvement, Group Conflict Management, Group Benefits, group Contributions

Industrial and Organisational Psychology

Author: Jayeoba Foluso Ilesanmi

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: PAD122

Topics: Industrial Psychology, Organisational Psychology, Recruitment, Performance Appraisal, Organisational Change, Organisational Development, Ergonomics, job design, Interpersonal Skills, Work Teams, Leadership, Work Motivation, Communications, Conflict, Negotiation, career management, Self-Identity, Career Development, Career Counselling, Workplace Safety, Industrial Accident, Equal Employment Opportunities, work life quality

Introduction to Public Administration

Author: Babatunde Osabiya

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: PAD202

Topics: Public Administration, Administration, Organisation, Private Administration, Scientific Management Theory, Classical Theory of Organisation, Human Relation Theory, Nigerian Civil Service

Manpower Planning And Administration

Author: Fatima Jummai Akinsanmi, Yemisi Ogunlela

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: PAD354

Topics: Manpower Planning, Manpower Administration, Corporate Planning, Manpower Demand, Supply Forecast, Nigeria’s Manpower Planning Experience, Procurement, Employment, Recruitment, Job Evaluation, Compensation Administration, Employee Training, Employee Development, Performance Appraisal, motivation, Communication, Manpower Management, Discipline, Disciplinary Procedure

Health Administration in Nigeria

Author: Joel Adeleke Afolayan

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: PAD411

Topics: Hospital Administration, Hospital Human Resources Management, Hospital Human Resource Departments, Wages, Salary Administration, Human Resources Appraisal, Team Work

Data Communications and Networking ,4th edition

Author: Behrouz Forouzan, Sophia Chung Fegan

School: National Open University of Nigeria

Department: Science and Technology

Course Code: CIT891

Topics: Data Communications, Networking, data, signals, digital transmission, analog transmission, bandwidth utilization, transmission media, switching, data link layer, error detection, error correction, data link control, multiple access, wireless LAN, ethernet, SONET, SDH, virtual-circuit networks, frame relay, network layer, logical addressing, internet protocol, address mapping, error reporting, multicasting, transport layer, domain name system, remote logging, electronic mail, file transfer, HTTP, network management, SNMP, multimedia, cryptography, network security

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