MAC334 Books
Advertising and Promotion ,11th edition
Author: George Belch, Michael Belch
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MAC132, MAC331, MAC334
Topics: Integrated Marketing Communications, advertising, promotion, Marketing Process, Integrated Marketing Communications program situation analysis, advertising Agencies, Marketing Communication Organizations, Consumer Behavior, Communication Process analysis, Promotional Program, Creative Strategy, Media Planning, media Strategy, Evaluation of Media, television, radio, magazine, newspaper, Support Media, Direct Marketing, Sales Promotion, internet, Public Relations, Publicity, Corporate Advertising, international Advertising, international Promotion, personal selling
Author: Larissa Grunig, James Grunig, David Dozier
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MAC334
Topics: public relations, effective organizations, Communication Management, Communicator Roles, Communication Function
Author: Nnamdi Tobechukwu Ekeanyanwu
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MAC334
Topics: International Public Relations, public Relations, Domestic Public Relations, International Public Relations Publics, International Public Relations Strategies, International Relations, Corporate Advertising, European Public Relations, Middle East Public Relations, International Public Relations Codes of Ethics, Transnational Corporate Ethical Responsibilities
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