MM309 Books
Author: William Perreault, Joseph Cannon, Jerome McCarthy
School: Modibbo Adama University of Technology
Department: Administration, Social and Management science
Course Code: MM201, MM309
Topics: MarketinG, Macro-Marketing, Marketing Concept, Customer Value, Social Responsibility, Marketing Ethics, Marketing Strategy Planning, Market Environment, Economic Environment., Technological Environment, Political Environment, Legal Environment, Cultural Environment, Social Environment, Market Segmentation, Final Consumers, Buying Behavior, Consumer Decision Process, Marketing Information, Product Planning, Product Management, New-Product Development, Channel System, Distribution Customer Service, Logistics, Retailers, Wholesalers, Promotion, Integrated Marketing Communications, Personal Selling, Customer Service, Advertising, Publicity, Sales Promotion, Pricing Objectives, Pricing Policies, Price Setting, Marketing Plans, Ethical Marketing
Author: Ibrahim Danjuma
School: Modibbo Adama University of Technology
Department: Administration, Social and Management science
Course Code: MM309
Topics: business forecast, business forecasting, Sampling Technique, Survey Methodology, Time Series Analysis, Statistical Inference, Input-Output Analysis, game theory, Financial Forecasting, Market Forecasting
Practical Business Forecasting
Author: Michael Evans
School: Modibbo Adama University of Technology
Department: Administration, Social and Management science
Course Code: MM309
Topics: Business Forecasting, Linear Regression Model, Linear Model, Single-equation Regression Models, Distributed Lags, Dummy Variables, Nonlinear Regressions, Equation Stability, Equation Robustness, Smoothing Data, Time-series Decomposition Model, Linear Trends, Nonlinear Trends, Univariate Time-series Modeling, ARMA Model, Sales Forecasting, Long-term Forecasting, Macroeconomic Forecasting, Macroeconomic Model
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