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MM309 Books

Basic Marketing ,18th edition

Author: William Perreault, Joseph Cannon, Jerome McCarthy

School: Modibbo Adama University of Technology

Department: Administration, Social and Management science

Course Code: MM201, MM309

Topics: MarketinG, Macro-Marketing, Marketing Concept, Customer Value, Social Responsibility, Marketing Ethics, Marketing Strategy Planning, Market Environment, Economic Environment., Technological Environment, Political Environment, Legal Environment, Cultural Environment, Social Environment, Market Segmentation, Final Consumers, Buying Behavior, Consumer Decision Process, Marketing Information, Product Planning, Product Management, New-Product Development, Channel System, Distribution Customer Service, Logistics, Retailers, Wholesalers, Promotion, Integrated Marketing Communications, Personal Selling, Customer Service, Advertising, Publicity, Sales Promotion, Pricing Objectives, Pricing Policies, Price Setting, Marketing Plans, Ethical Marketing

Business Forecasting

Author: Ibrahim Danjuma

School: Modibbo Adama University of Technology

Department: Administration, Social and Management science

Course Code: MM309

Topics: business forecast, business forecasting, Sampling Technique, Survey Methodology, Time Series Analysis, Statistical Inference, Input-Output Analysis, game theory, Financial Forecasting, Market Forecasting

Practical Business Forecasting

Author: Michael Evans

School: Modibbo Adama University of Technology

Department: Administration, Social and Management science

Course Code: MM309

Topics: Business Forecasting, Linear Regression Model, Linear Model, Single-equation Regression Models, Distributed Lags, Dummy Variables, Nonlinear Regressions, Equation Stability, Equation Robustness, Smoothing Data, Time-series Decomposition Model, Linear Trends, Nonlinear Trends, Univariate Time-series Modeling, ARMA Model, Sales Forecasting, Long-term Forecasting, Macroeconomic Forecasting, Macroeconomic Model

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Administration, Social and Management science

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Agriculture and Veterinary Medicine

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Arts and Humanities

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Engineering

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Law

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Medical, Pharmaceutical and Health science

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Science and Technology