Market Demand Books
Principles of marketing ,8th edition
Author: Lloyd Harris, Philip Kotler, Gary Armstrong, Hongwei He
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: ENT205
Topics: marketing, company, marketing strategy, marketplace, consumers, marketing environment, marketing environment analysis, marketing information, Consumer markets, buyer behaviour, Business markets, business buyer behaviour.customer value-driven strategy, Products, services, brands, customer value, building customer value, Developing new products, product life cycle, pricing, Pricing strategies, Marketing channels, delivering customer value, Retailing, wholesaling, Engaging consumers, communicating customer value, integrated marketing communications strategy, Advertising, public relations, Personal selling, sales promotion, Direct marketing, online marketing, social media marketing, mobile marketing, Extending marketing, marketing plan
Agricultural Marketing and Price
Author: James Olukosi
School: National Open University of Nigeria
Department: Agriculture and Veterinary Medicine
Course Code: AEA304
Topics: Agricultural Marketing, marketing agencies, market organizations, market expansion, Market Structure Analysis, market conduct, market performance, marketing margins, marketing costs, marketing efficiency, Marketing Boards, Cooperative Organizations, Government Regulations, Government subsidies, credit schemes, Nigerian Agric Insurance company, commodity marketing, food grains marketing, seed cotton marketing, livestock marketing, livestock production marketing, demand, supply, agricultural prices, price fluctuations, empirical price analysis, international trade, free trade, Commodity Exchange Market, international market
Agricultural marketing and Cooperatives
Author: PB Imoudu
School: National Open University of Nigeria
Department: Agriculture and Veterinary Medicine
Course Code: AEM716
Topics: Agricultural marketing, agricultural Cooperatives, agricultural Marketing Sub-Systems, laws of demand, laws of supply, breakeven analysis, pricing, pricing decisions, Commodity Marketing, Cooperative Enterprises, Marketing functions, Pricing strategy, Lifetime pricing, Grain Marketing, Livestock marketing, meat marketing, Poultry marketing, eggs marketing, fresh milk marketing
Business to Business Marketing (B2B Sales And Marketing)
Author: Wim Biemans
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MKT859
Topics: Business to Business Marketing, Business to Business sales, creating value, managing products, managing services, managing sales, delivery channels, managing communication, managing price, marketing evaluation, marketing control, marketing
Author: Onyemaechi Onwe
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: ECO332, ECO824
Topics: Managerial Economics, Economic Analysis, Business Decisions, Theories of Profit, profit, Profit maximization, sales, growth rate, Long-Run Survival, Market Shares, Entry Prevention, Constrained Optimisation, Substitution Method, Lagrangian Multiplier Method, Decision Analysis, Decision Problem, Expected Monetary Value Decision, Market Demand, Market Demand analysis, Demand Functions, Linear Demand Function, Non-Linear Demand Function, Multi-Variate Demand Function, Dynamic Demand Function, Elasticity of Demand, Own-Price Elasticity, Cross-Elasticity, Income-Elasticity, Advertisement-Elasticity, Demand Forecasting, Forecasting Techniques, Production, Cost Analysis, Production Function, Optimal Input Combinations, Break-Even Analysis, Linear Cost Functions, Revenue Functions, Non-Linear Cost Functions, Revenue Functions, Price Determination, Perfect Competition, Monopoly
Marketing Management and Strategy
Author: CI Okeke, Martha Oruku, Oba Adenuga
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MKT826
Topics: Marketing Management, Marketing Strategy, Marketing Mix, services marketing, Marketing Segmentation, Marketing Planning, Marketing Organization, Marketing Research, Consumer Behaviour, Product Decisions, Product Planning, Product Development, Product Life Cycle, New Product Development, Branding, Packaging Decisions, Indian Consumer Environment, Marketing Communications, Sales Forecasting, Managing Sales Personnel, Sales Personnel, Public Relations
Author: CI Okeke, Mande Samaila, Eunice Adegbola, Bilkisu Katagum
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MKT401
Topics: Marketing Management, Services Marketing, Marketing Segmentation, Marketing Planning, Marketing Organization, Marketing Research, Consumer Behaviour, Product Decisions, Product Planning, Product Development, Product Life Cycle, New Product, Branding, Packaging Decisions, Pricing Policies, Pricing Practices, Indian Consumer Environment, Marketing Communications, Sales Forecasting, Managing Sales Personnel, Marketing, Public Relations
Financial Institutions and Market
Author: Eleje Edward Ogbonnia
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: BFN748
Topics: Financial Institutions, Financial System, Efficient Financial System, Economic Development, Financial Markets, Financial Market Operations, Money Market, Capital Market, Nigerian Financial Market Regulators, Money Market Instruments, Capital Market Instruments, Financial Institutions, Banks, Banking Institution, Bank Categorization, Commercial Banking, Bank Income, Investment Policy, Development Institutions, Specialized Banking Institutions, Non-Bank Financial Institutions, Informal Financial Market Institutions, Insurance Institutions, Pension Institutions, pension Administration, Informal Financial Markets, Informal Financial Institutions, International Finance Institutions
Agricultural Finances and Marketing
Author: Oyebanji, JA Afolabi
School: National Open University of Nigeria
Department: Agriculture and Veterinary Medicine
Course Code: AEM450
Topics: Agricultural Finances, Marketing, Credit Utilisation, Credit Instruments, repayment, Credit Agencies, Farm Record Keeping, Farm Accounting, Financial Statement preparation, budgeting, financial control, marketing, marketing function, Agricultural Supply Pattern Analysis, Agricultural demand, Supply Pattern Analysis, Agricultural Demand Pattern Analysis, Agricultural Supply Analysis, agricultural marketing
Marketing Ethics & Social Responsibility
Author: Eunice Abimbola Adegbola
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: ENT431
Topics: Marketing Ethics, Social Responsibility, Societal Marketing, Micro-Marketing, Social Responsibility Activities of Marketing, Social Criticism of Marketing, consumerism, environmentalism, Green Marketing, Enlightened Marketing Concepts
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