Market Power Books
Author: KO Osotimehin
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MKT730
Topics: Marketing, Marketing Management, marketing Demand, Market oriented Strategic Planning, Market Segmentation, Target Market Strategies, Consumer Buying Behaviour, Consumer Relationship Management, Business Buying Behaviour, products, New Product Development, Pricing Decisions, services marketing, Sports Marketing, Online Marketing, Guerilla Marketing
Author: William Perreault, Joseph Cannon, Jerome McCarthy
School: Modibbo Adama University of Technology
Department: Administration, Social and Management science
Course Code: MM201, MM309
Topics: MarketinG, Macro-Marketing, Marketing Concept, Customer Value, Social Responsibility, Marketing Ethics, Marketing Strategy Planning, Market Environment, Economic Environment., Technological Environment, Political Environment, Legal Environment, Cultural Environment, Social Environment, Market Segmentation, Final Consumers, Buying Behavior, Consumer Decision Process, Marketing Information, Product Planning, Product Management, New-Product Development, Channel System, Distribution Customer Service, Logistics, Retailers, Wholesalers, Promotion, Integrated Marketing Communications, Personal Selling, Customer Service, Advertising, Publicity, Sales Promotion, Pricing Objectives, Pricing Policies, Price Setting, Marketing Plans, Ethical Marketing
Author: Olugbenga Elegbe
School: University of Ibadan
Department: Arts and Humanities
Course Code: CLA206
Topics: Marketing, Marketing Environment, marketer, Marketing Environments, Market Segmentation, Effective Market Segmentation, Marketing Mix, product, Product Life Cycle, packaging, Branding, Distribution Channel, marketing channels, Integrated Marketing Communication, promotion budget, Marketing Research, Marketing Research Procedure
Advertising, promotion and other spects of integrated marketing communications ,10th Edition
Author: Terence Shimp, Craig Andrews
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MAC331
Topics: Advertising, promotion, integrated marketing communications, Brand Equity, brand Accountability, Brand Adoption, Brand Naming, Intellectual Property, integrated marketing communications planning, Segmentation, Targeting, Positioning, Communications Process, Consumer Behavior, Objective Setting, persuasion, Advertising Management, Media Choices, Effective Ad Messages, Creative Ad Messages, Traditional Advertising Media, Advertising Media, digital media, Online Advertising, Mobile Advertising, App Advertising, social media, Direct Marketing, Media Planning, media Analysis, Sales Promotion, trade promotion, Sales Promotion, Consumer Sales Promotion, Public Relations, Content Marketing, Viral Marketing, Sponsorships, Packaging, Point-of-Purchase Communications, Signage, personal selling
Marketing Principles and Practice ,4th edition
Author: Dennis Adcock, Al Halborg, Caroline Ross
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MKT401
Topics: marketing, Marketing orientations, marketing environment, E-business, competitive environment, Buyer behaviour, Organisational buyer behaviour, Customer, market segmentation, Customer targeting, Marketing information, marketing offering, Products, services, Branding, Communications, promotional planning, Advertising, Direct marketing, online marketing, Sales promotion, public relations, selling, Product policy, new product development, Marketing planning, marketing research, Organising marketing activities, Consumerism, International marketing
Author: Richard Dorf
School: Edo University
Department: Science and Technology
Course Code: PHY213
Topics: Electronics, Power Electronics, Optoelectronics, Microwaves, Electromagnetics, Radar, semiconductors, diodes, semiconductor manufacturing, Microlithography, transistors, Junction Field-Effect Transistors, Bipolar Transistors, Metal-Oxide Semiconductor Field-Effect Transistor, Single Electron Transistors, integrated circuits, integrated circuit technology, Surface Mount Technology, amplifier, signal analysis, active filters, power electronics, Power Semiconductor Devices, power conversion, Lasers, Electromagnetic Fields, magnetism, magnetic fields, magnetic recording, wave propagation, space propagation, wave guides, antennas, Fresnel Zone Plate Antenna, Microwave Devices, Lightning, pulse radar, continuous radar, Electroacoustic Transducers, Ferroelectric Materials, Piezoelectric Materials, Electrostriction, hall effect, superconductivity, dielectric, insulators
Modern Power Systems Analysis,Third edition
Author: DP Kothar, IJ Nagrath
School: Federal University of Technology, Owerri
Department: Engineering
Course Code: PSE413
Topics: Inductance of Transmission Lines, Resistance of Transmission Lines, Capacitance of Transmission Lines, Representation of Power System Components, Load Flow Studies, Optimal System Operation, Automatic Generation, Voltage Control, Symmetrical Fault Analysis, Symmetrical Components, Power System Security, Power System Stability, Compensation in Power Systems, Load Forecasting Technique, Voltage Stability
Marketing Management ,15th edition
Author: Kevin Lane Keller, Philip Kotler
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: BUS419
Topics: Marketing Management, marketing strategy, marketing plan, Marketing insights, collecting information, forecasting demand, marketing research, consumer market, business market, brand positioning, brand equity, product strategy, market offering, pricing strategy, pricing program, wholesaling, logistics, communicating value, creating value
Author: Mande Samaila, Eunice Adegbola, Bilkisu Katagum
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MKT108
Topics: Marketing, Marketing Management Philosophies, Marketing Environment, Functions of Marketing, Product Classification, Consumer Products, Industrial Products, buying process, Channels of Distribution, Middlemen, Marketing Activities, Marketing of Services, Market Strategies, Marketing Risks, Market Segmentation, Promotion, Consumerism
Financial Markets and Institutions ,9th edition
Author: Frederic Mishkin, Stanley Eakins
School: University of Lagos
Department: Administration, Social and Management science
Course Code: ECN246
Topics: Financial Markets, Financial Institutions, interest rates, central banks, monetary policy, money markets, bond market, stock market, mortgage market, foreign exchange market, international financial system, banking, financial regulation, banking industry, mutual fund industry, insurance companies, pension funds, investment banks, security brokers, security dealers, risk management, financial derivatives
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