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Market Power Books

Fundamentals of Marketing

Author: KO Osotimehin

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MKT730

Topics: Marketing, Marketing Management, marketing Demand, Market oriented Strategic Planning, Market Segmentation, Target Market Strategies, Consumer Buying Behaviour, Consumer Relationship Management, Business Buying Behaviour, products, New Product Development, Pricing Decisions, services marketing, Sports Marketing, Online Marketing, Guerilla Marketing

Basic Marketing ,18th edition

Author: William Perreault, Joseph Cannon, Jerome McCarthy

School: Modibbo Adama University of Technology

Department: Administration, Social and Management science

Course Code: MM201, MM309

Topics: MarketinG, Macro-Marketing, Marketing Concept, Customer Value, Social Responsibility, Marketing Ethics, Marketing Strategy Planning, Market Environment, Economic Environment., Technological Environment, Political Environment, Legal Environment, Cultural Environment, Social Environment, Market Segmentation, Final Consumers, Buying Behavior, Consumer Decision Process, Marketing Information, Product Planning, Product Management, New-Product Development, Channel System, Distribution Customer Service, Logistics, Retailers, Wholesalers, Promotion, Integrated Marketing Communications, Personal Selling, Customer Service, Advertising, Publicity, Sales Promotion, Pricing Objectives, Pricing Policies, Price Setting, Marketing Plans, Ethical Marketing

Principle of Marketing

Author: Olugbenga Elegbe

School: University of Ibadan

Department: Arts and Humanities

Course Code: CLA206

Topics: Marketing, Marketing Environment, marketer, Marketing Environments, Market Segmentation, Effective Market Segmentation, Marketing Mix, product, Product Life Cycle, packaging, Branding, Distribution Channel, marketing channels, Integrated Marketing Communication, promotion budget, Marketing Research, Marketing Research Procedure

Advertising, promotion and other spects of integrated marketing communications ,10th Edition

Author: Terence Shimp, Craig Andrews

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MAC331

Topics: Advertising, promotion, integrated marketing communications, Brand Equity, brand Accountability, Brand Adoption, Brand Naming, Intellectual Property, integrated marketing communications planning, Segmentation, Targeting, Positioning, Communications Process, Consumer Behavior, Objective Setting, persuasion, Advertising Management, Media Choices, Effective Ad Messages, Creative Ad Messages, Traditional Advertising Media, Advertising Media, digital media, Online Advertising, Mobile Advertising, App Advertising, social media, Direct Marketing, Media Planning, media Analysis, Sales Promotion, trade promotion, Sales Promotion, Consumer Sales Promotion, Public Relations, Content Marketing, Viral Marketing, Sponsorships, Packaging, Point-of-Purchase Communications, Signage, personal selling

Marketing Principles and Practice ,4th edition

Author: Dennis Adcock, Al Halborg, Caroline Ross

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MKT401

Topics: marketing, Marketing orientations, marketing environment, E-business, competitive environment, Buyer behaviour, Organisational buyer behaviour, Customer, market segmentation, Customer targeting, Marketing information, marketing offering, Products, services, Branding, Communications, promotional planning, Advertising, Direct marketing, online marketing, Sales promotion, public relations, selling, Product policy, new product development, Marketing planning, marketing research, Organising marketing activities, Consumerism, International marketing

Electronics, Power Electronics, Optoelectronics, Microwaves, Electromagnetics, and Radar, 3rd edition

Author: Richard Dorf

School: Edo University

Department: Science and Technology

Course Code: PHY213

Topics: Electronics, Power Electronics, Optoelectronics, Microwaves, Electromagnetics, Radar, semiconductors, diodes, semiconductor manufacturing, Microlithography, transistors, Junction Field-Effect Transistors, Bipolar Transistors, Metal-Oxide Semiconductor Field-Effect Transistor, Single Electron Transistors, integrated circuits, integrated circuit technology, Surface Mount Technology, amplifier, signal analysis, active filters, power electronics, Power Semiconductor Devices, power conversion, Lasers, Electromagnetic Fields, magnetism, magnetic fields, magnetic recording, wave propagation, space propagation, wave guides, antennas, Fresnel Zone Plate Antenna, Microwave Devices, Lightning, pulse radar, continuous radar, Electroacoustic Transducers, Ferroelectric Materials, Piezoelectric Materials, Electrostriction, hall effect, superconductivity, dielectric, insulators

Modern Power Systems Analysis,Third edition

Author: DP Kothar, IJ Nagrath

School: Federal University of Technology, Owerri

Department: Engineering

Course Code: PSE413

Topics: Inductance of Transmission Lines, Resistance of Transmission Lines, Capacitance of Transmission Lines, Representation of Power System Components, Load Flow Studies, Optimal System Operation, Automatic Generation, Voltage Control, Symmetrical Fault Analysis, Symmetrical Components, Power System Security, Power System Stability, Compensation in Power Systems, Load Forecasting Technique, Voltage Stability

Marketing Management ,15th edition

Author: Kevin Lane Keller, Philip Kotler

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: BUS419

Topics: Marketing Management, marketing strategy, marketing plan, Marketing insights, collecting information, forecasting demand, marketing research, consumer market, business market, brand positioning, brand equity, product strategy, market offering, pricing strategy, pricing program, wholesaling, logistics, communicating value, creating value

Introduction to Marketing

Author: Mande Samaila, Eunice Adegbola, Bilkisu Katagum

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MKT108

Topics: Marketing, Marketing Management Philosophies, Marketing Environment, Functions of Marketing, Product Classification, Consumer Products, Industrial Products, buying process, Channels of Distribution, Middlemen, Marketing Activities, Marketing of Services, Market Strategies, Marketing Risks, Market Segmentation, Promotion, Consumerism

Financial Markets and Institutions ,9th edition

Author: Frederic Mishkin, Stanley Eakins

School: University of Lagos

Department: Administration, Social and Management science

Course Code: ECN246

Topics: Financial Markets, Financial Institutions, interest rates, central banks, monetary policy, money markets, bond market, stock market, mortgage market, foreign exchange market, international financial system, banking, financial regulation, banking industry, mutual fund industry, insurance companies, pension funds, investment banks, security brokers, security dealers, risk management, financial derivatives

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