Market Power Books
Business Marketing Management B2B
Author: Michael Hutt, Thomas Speh
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MKT859
Topics: Business Marketing Management, business market, business marketing environment, Organizational Buying Behavior, Customer Relationship Management, marketing opportunites, business marketing strategy, business marketing planning, business marketing sstrategies, innovation, new industrial product development, Business marketing channels.E-commerce strategies, supply chain management, pricing strategy, business marketing communications, advertising, sales promotion, personal selling function, marketing performance management
Author: Gana
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MKT825
Topics: International Marketing, international trade, World market environment, International marketing, branding, packaging, Market Share Strategies, Product strategies, Distribution strategies, Pricing strategies, International services, Marketing communication, world market, Economic Strategies, International organizations, International accounting, International marketing research
Author: OJ Oyeniyi
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: CRD411
Topics: Marketing Functions, Marketing, Facilitating Functions, Agricultural Development, Agricultural Products, Marketing Boards, Non-agricultural Goods, Pricing, Pricing Policies, Transportation, Calculating Members Bonus, Cooperative Marketing
Marketing of Financial Services
Author: Ogbuji Chinedu, Mande Samaila, Eunice Adegbola, Bilkisu Katagum
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MKT402
Topics: Financial Services Marketing, Financial Services, Customer Orientation, Retail Banking, Wholesale Banking, Consumer Behaviour, Decision Making Process, Financial Service Development, Financial Service Management, Marketing Channels, Advertising, Sales Promotion, Branding, Brand Management, Marketing Research, Pricing, Profitability, Decision Making, Financial Service Industry, Competitive Marketing Strategies
Agricultural Finances and Marketing
Author: Oyebanji, JA Afolabi
School: National Open University of Nigeria
Department: Agriculture and Veterinary Medicine
Course Code: AEM450
Topics: Agricultural Finances, Marketing, Credit Utilisation, Credit Instruments, repayment, Credit Agencies, Farm Record Keeping, Farm Accounting, Financial Statement preparation, budgeting, financial control, marketing, marketing function, Agricultural Supply Pattern Analysis, Agricultural demand, Supply Pattern Analysis, Agricultural Demand Pattern Analysis, Agricultural Supply Analysis, agricultural marketing
Author: OJ Onwe
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: COP412
Topics: Cooperative marketing concept, Cooperative pricing, Customer relationship management, Cooperative marketing, Farm supply cooperative, Wholesale marketing, Marketing strategy, New product development, Branding cooperative marketing, Market segment, Marketing mix, Cooperative Marketing, Advertising, Direct marketing
Integrated Marketing Communication
Author: Alamojuto Mudathir Omotayo
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MAC428
Topics: Integrated Marketing Communication, Marketing, Marketing Mix, Marketing Plan, Marketing Research, Marketing Strategies, Integrated Marketing Communication Plan, Integrated Marketing Communication Media, Communication Budgeting, Market Evaluation
Author: Emmanuel Ayuba Kuwu
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: TSM305
Topics: Tourism Sales, Marketing, Tourism Services Marketing, Tourism Marketing Information System, Tourism Marketing Research, Tourism Marketing Promotion, Tourism Marketing Advertising, Marketing Environment, Product Life Cycle, Consumer Behaviour, Marketing Media, Consumerism, Sales Representatives, Market Segmentation
Computer-Aided Power System Analysis
Author: Ramasamy Natarajan
School: Federal University of Technology, Owerri
Department: Engineering
Course Code: EEE409
Topics: power system studies, line constants, power flow analysis, short circuit studies, TRANSIENT STABILITY ANALYSIS, MOTOR STARTING STUDIES, POWER FACTOR CORRECTION STUDIES, HARMONIC ANALYSIS, FLICKER ANALYSIS, INSULATION COORDINATION, CABLE AMPACITY ANALYSIS, GROUND GRID ANALYSIS, LIGHTNING SURGE ANALYSIS, EMF STUDIES, DATA ACQUISITION SYSTEMS, RELAY COORDINATION STUDIES
International marketing and export management ,5th edition
Author: Gerald Albaum, Edwin Duerr, Jesper Strandskov
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: ENT402
Topics: International marketing, export management, Exporting, Bases of International Marketing, International Environment, export market selection, international marketing decisions, market entry strategies, export entry modes, nonexport entry modes, product decisions, pricing decisions, Financing, Methods of Payment, Promotion, Marketing Communication, Export Order, Physical Distribution, Organization of International Marketing Activities
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