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Market Power Books

Business Marketing Management B2B

Author: Michael Hutt, Thomas Speh

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MKT859

Topics: Business Marketing Management, business market, business marketing environment, Organizational Buying Behavior, Customer Relationship Management, marketing opportunites, business marketing strategy, business marketing planning, business marketing sstrategies, innovation, new industrial product development, Business marketing channels.E-commerce strategies, supply chain management, pricing strategy, business marketing communications, advertising, sales promotion, personal selling function, marketing performance management

International Marketing

Author: Gana

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MKT825

Topics: International Marketing, international trade, World market environment, International marketing, branding, packaging, Market Share Strategies, Product strategies, Distribution strategies, Pricing strategies, International services, Marketing communication, world market, Economic Strategies, International organizations, International accounting, International marketing research

Marketing for cooperatives

Author: OJ Oyeniyi

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: CRD411

Topics: Marketing Functions, Marketing, Facilitating Functions, Agricultural Development, Agricultural Products, Marketing Boards, Non-agricultural Goods, Pricing, Pricing Policies, Transportation, Calculating Members Bonus, Cooperative Marketing

Marketing of Financial Services

Author: Ogbuji Chinedu, Mande Samaila, Eunice Adegbola, Bilkisu Katagum

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MKT402

Topics: Financial Services Marketing, Financial Services, Customer Orientation, Retail Banking, Wholesale Banking, Consumer Behaviour, Decision Making Process, Financial Service Development, Financial Service Management, Marketing Channels, Advertising, Sales Promotion, Branding, Brand Management, Marketing Research, Pricing, Profitability, Decision Making, Financial Service Industry, Competitive Marketing Strategies

Agricultural Finances and Marketing

Author: Oyebanji, JA Afolabi

School: National Open University of Nigeria

Department: Agriculture and Veterinary Medicine

Course Code: AEM450

Topics: Agricultural Finances, Marketing, Credit Utilisation, Credit Instruments, repayment, Credit Agencies, Farm Record Keeping, Farm Accounting, Financial Statement preparation, budgeting, financial control, marketing, marketing function, Agricultural Supply Pattern Analysis, Agricultural demand, Supply Pattern Analysis, Agricultural Demand Pattern Analysis, Agricultural Supply Analysis, agricultural marketing

Cooperative Marketing

Author: OJ Onwe

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: COP412

Topics: Cooperative marketing concept, Cooperative pricing, Customer relationship management, Cooperative marketing, Farm supply cooperative, Wholesale marketing, Marketing strategy, New product development, Branding cooperative marketing, Market segment, Marketing mix, Cooperative Marketing, Advertising, Direct marketing

Integrated Marketing Communication

Author: Alamojuto Mudathir Omotayo

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MAC428

Topics: Integrated Marketing Communication, Marketing, Marketing Mix, Marketing Plan, Marketing Research, Marketing Strategies, Integrated Marketing Communication Plan, Integrated Marketing Communication Media, Communication Budgeting, Market Evaluation

Tourism Sales & Marketing

Author: Emmanuel Ayuba Kuwu

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: TSM305

Topics: Tourism Sales, Marketing, Tourism Services Marketing, Tourism Marketing Information System, Tourism Marketing Research, Tourism Marketing Promotion, Tourism Marketing Advertising, Marketing Environment, Product Life Cycle, Consumer Behaviour, Marketing Media, Consumerism, Sales Representatives, Market Segmentation

Computer-Aided Power System Analysis

Author: Ramasamy Natarajan

School: Federal University of Technology, Owerri

Department: Engineering

Course Code: EEE409

Topics: power system studies, line constants, power flow analysis, short circuit studies, TRANSIENT STABILITY ANALYSIS, MOTOR STARTING STUDIES, POWER FACTOR CORRECTION STUDIES, HARMONIC ANALYSIS, FLICKER ANALYSIS, INSULATION COORDINATION, CABLE AMPACITY ANALYSIS, GROUND GRID ANALYSIS, LIGHTNING SURGE ANALYSIS, EMF STUDIES, DATA ACQUISITION SYSTEMS, RELAY COORDINATION STUDIES

International marketing and export management ,5th edition

Author: Gerald Albaum, Edwin Duerr, Jesper Strandskov

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: ENT402

Topics: International marketing, export management, Exporting, Bases of International Marketing, International Environment, export market selection, international marketing decisions, market entry strategies, export entry modes, nonexport entry modes, product decisions, pricing decisions, Financing, Methods of Payment, Promotion, Marketing Communication, Export Order, Physical Distribution, Organization of International Marketing Activities

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