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Market Power Books

Marketing management and strategy ,4th edition

Author: Peter Doyle, Philip Stern

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MKT827

Topics: Marketing Management, Marketing Strategy, management, custome-led business, strategic market planning, market dynamics, competitive strategy, building brand, marketing mix, innovation, new product development, marketing channels, managing marketing channels, pricing policy, turnaround management, communications strategy, personal selling, managing personal selling

Capital Market & Portfolio Theory

Author: Johnson Okoh

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: BFN403

Topics: Investment Setting, Capital Market, Portfolio Theory, Investment Return, Risks on Investments, Common Stocks, Security Analysis, Fixed-Income Securities, Bond Investment, Bond Evaluation, bond Analysis, Preferred Stocks, Convertible Securities, Marketability, Default Risk, Call Privileges, International transactions, Currency Values, Capital Market Terms, Money Market Terms, Capital asset pricing model

Principles of Marketing

Author: Ibrahim Danjuma

School: Modibbo Adama University of Technology

Department: Administration, Social and Management science

Course Code: MM201

Topics: Marketing Environment, Micro-marketing Environment, Macro-marketing Environment, Marketing Information, Consumer Behaviour, Market Segmentation, Segmenting Business Markets, Product Classification, Product Hierarchy, New Product Development, Product Life-Cycle Concept, Channel of Distribution., pricing, promotion, Direct Marketing, Online Marketing

Essentials of Marketing 13th edition

Author: William Perreault, Joseph Cannon, Jerome McCarthy

School: Modibbo Adama University of Technology

Department: Administration, Social and Management science

Course Code: MM311

Topics: Marketing, Marketing Concept, Customer Value, Social Responsibility, Marketing Ethics, Marketing Strategy Planning, Market Environment, Marketing Strategy, Organizational Customers, Business, Marketing Information, Product Management, New-Product Development, Product Planning, Product Planning, Retailers, Wholesalers, Personal Selling, Customer Service, Advertising, Publicity, Sales Promotion, Pricing Objectives, Pricing Policies, Price Setting, Ethical Marketing

Business Marketing ,2nd edition

Author: Robert Dwyer, John Tanner

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MKT859

Topics: Business Marketing, Purchasing Function, Organizational Buyer Behavior, Creating Value, Market Opportunities, Marketing Strategy, Business Marketing Programming, Business Marketing Channels, Developing Products, Managing Products, Business Marketing Channels, Managing Customer Relationships, Sales, Sales Management, pricing, Managing Customers, Evaluating Marketing Efforts, Marketing Efforts, Customer Retention, Customer Maximization

Entrepreneurial Marketing

Author: Mohammed Sanusi Magaji, Lami Yaro

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: ENT205

Topics: Entrepreneurial Marketing, framework of marketing, marketing, product marketing, selling marketing, corporate based strategy, product, service, market strategy, marketing functions, business organization

International Economics Global Markets and Competition, 2nd edition

Author: Henry Thompson

School: Edo University

Department: Administration, Social and Management science

Course Code: ECO316

Topics: markets, trade, comparative advantage, international markets, excess supply, excess demand, balance of trade, trade, industrial trade policy, real income, tariffs, import tax, terms, tariff games, Industrial Organization, Industrial trade, Oligopolies, international integration, international labor, international capital, international migration, international investment, foreign investment, income redistribution, economic integration, multinational firms, international externalities, international political economy, international money, balance of payments, current accounts, capital accounts, international deficits, international surpluses, international fiscal policy, monetary policy, foreign exchange market, foreign exchange rates, foreign exchange trading, exchange risk, international financial markets, international credit market, open economy macroeconomics

Contemporary advertising and Integrated Marketing Communications,13th edition

Author: William Arens, Michael Weigold, Christian Arens

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MAC331, MAC332

Topics: Contemporary advertising, advertising, Integrated Marketing Communications, Evolution of Advertising, crafting marketing, advertising strategies, Marketing, Consumer Behavior, Market Segmentation, Marketing Mix, Advertising Strategy, Advertising Planning, Planning Media Strategy, Creative Strategy, Creative Process, Creative Execution, Producing Ads, Digital Interactive Media, intergrating media, Relationship Building, Direct Marketing, Personal Selling, Sales Promotion, Relationship Building, Public Relations, Sponsorship, Corporate Advertising

Agricultural Marketing

Author: CI Okeke, Eunice Adegbola, Bilkisu Katagum

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MKT305

Topics: Agricultural Marketing, Types of Markets, International Marketing

POWER SYSTEM ANALYSIS AND DESIGN, 5th edition

Author: Duncan Glover, Mulukutla sarma, Thomas overbye

School: Federal University of Technology, Owerri

Department: Engineering

Course Code: PSE312

Topics: transformers, phasors, network equations, three-phase circuits, single-phase, per unit system, transmission line parameters, transmission line design, power flows, faults, sequence networks, system protection, Transient stability, power distribution, smart grids

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