Market Failure Books
Marketing Management ,15th edition
Author: Kevin Lane Keller, Philip Kotler
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: BUS419
Topics: Marketing Management, marketing strategy, marketing plan, Marketing insights, collecting information, forecasting demand, marketing research, consumer market, business market, brand positioning, brand equity, product strategy, market offering, pricing strategy, pricing program, wholesaling, logistics, communicating value, creating value
Author: Haematology
School: University of Ilorin
Department: Medical, Pharmaceutical and Health science
Course Code: HAEMATOLOGY
Topics: Bone marrow failure syndrome, ACQUIRED Bone marrow failure, PANCYTOPAENIA, Aplastic anaemia, IDIOSYNCRATIC ACQUIRED APLASTIC ANAEMIA, Stable aplastic anaemia, fluctuating aplasia, Progressive aplasia, unstable aplasia, Bone marrow trephine, Ant ilymphocyte globulin, Cyclosporin, androgen, Allogeneic bone marrow transplantation, peripheral blood stem cell
Author: Mande Samaila, Eunice Adegbola, Bilkisu Katagum
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MKT108
Topics: Marketing, Marketing Management Philosophies, Marketing Environment, Functions of Marketing, Product Classification, Consumer Products, Industrial Products, buying process, Channels of Distribution, Middlemen, Marketing Activities, Marketing of Services, Market Strategies, Marketing Risks, Market Segmentation, Promotion, Consumerism
Financial Markets and Institutions ,9th edition
Author: Frederic Mishkin, Stanley Eakins
School: University of Lagos
Department: Administration, Social and Management science
Course Code: ECN246
Topics: Financial Markets, Financial Institutions, interest rates, central banks, monetary policy, money markets, bond market, stock market, mortgage market, foreign exchange market, international financial system, banking, financial regulation, banking industry, mutual fund industry, insurance companies, pension funds, investment banks, security brokers, security dealers, risk management, financial derivatives
Business Marketing Management B2B
Author: Michael Hutt, Thomas Speh
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MKT859
Topics: Business Marketing Management, business market, business marketing environment, Organizational Buying Behavior, Customer Relationship Management, marketing opportunites, business marketing strategy, business marketing planning, business marketing sstrategies, innovation, new industrial product development, Business marketing channels.E-commerce strategies, supply chain management, pricing strategy, business marketing communications, advertising, sales promotion, personal selling function, marketing performance management
Author: Gana
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MKT825
Topics: International Marketing, international trade, World market environment, International marketing, branding, packaging, Market Share Strategies, Product strategies, Distribution strategies, Pricing strategies, International services, Marketing communication, world market, Economic Strategies, International organizations, International accounting, International marketing research
Author: OJ Oyeniyi
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: CRD411
Topics: Marketing Functions, Marketing, Facilitating Functions, Agricultural Development, Agricultural Products, Marketing Boards, Non-agricultural Goods, Pricing, Pricing Policies, Transportation, Calculating Members Bonus, Cooperative Marketing
Marketing of Financial Services
Author: Ogbuji Chinedu, Mande Samaila, Eunice Adegbola, Bilkisu Katagum
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MKT402
Topics: Financial Services Marketing, Financial Services, Customer Orientation, Retail Banking, Wholesale Banking, Consumer Behaviour, Decision Making Process, Financial Service Development, Financial Service Management, Marketing Channels, Advertising, Sales Promotion, Branding, Brand Management, Marketing Research, Pricing, Profitability, Decision Making, Financial Service Industry, Competitive Marketing Strategies
Agricultural Finances and Marketing
Author: Oyebanji, JA Afolabi
School: National Open University of Nigeria
Department: Agriculture and Veterinary Medicine
Course Code: AEM450
Topics: Agricultural Finances, Marketing, Credit Utilisation, Credit Instruments, repayment, Credit Agencies, Farm Record Keeping, Farm Accounting, Financial Statement preparation, budgeting, financial control, marketing, marketing function, Agricultural Supply Pattern Analysis, Agricultural demand, Supply Pattern Analysis, Agricultural Demand Pattern Analysis, Agricultural Supply Analysis, agricultural marketing
Petroleum Related Rock Mechanics, 2nd edition
Author: Fjaer, RM Holt, Horsrud, AA Raaen, Risnes
School: Federal University of Technology, Owerri
Department: Engineering
Course Code: PET415
Topics: elasticity, stress, strain, elastic moduli, strain energy, thermoelasticity, poroelasticity, anisotropy, nonlinear elasticity, failure mechanics, tensile failure, shear failure, compaction failure, underground stress, pore pressure, sedimentary rocks, borehole failure criteria, rock mechanics, rock acoustics, reflections refractions, borehole acoustics, seismic, rock models, grain pack models, fractured rocks, unstable boreholes, time-delayed borehole failure, hydraulic fracturing, reservoir geomechanics, compaction, subsidence, well problems
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