Books

Search Books...

Market Failure Books

Marketing Management ,15th edition

Author: Kevin Lane Keller, Philip Kotler

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: BUS419

Topics: Marketing Management, marketing strategy, marketing plan, Marketing insights, collecting information, forecasting demand, marketing research, consumer market, business market, brand positioning, brand equity, product strategy, market offering, pricing strategy, pricing program, wholesaling, logistics, communicating value, creating value

Bone marrow failure

Author: Haematology

School: University of Ilorin

Department: Medical, Pharmaceutical and Health science

Course Code: HAEMATOLOGY

Topics: Bone marrow failure syndrome, ACQUIRED Bone marrow failure, PANCYTOPAENIA, Aplastic anaemia, IDIOSYNCRATIC ACQUIRED APLASTIC ANAEMIA, Stable aplastic anaemia, fluctuating aplasia, Progressive aplasia, unstable aplasia, Bone marrow trephine, Ant ilymphocyte globulin, Cyclosporin, androgen, Allogeneic bone marrow transplantation, peripheral blood stem cell

Introduction to Marketing

Author: Mande Samaila, Eunice Adegbola, Bilkisu Katagum

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MKT108

Topics: Marketing, Marketing Management Philosophies, Marketing Environment, Functions of Marketing, Product Classification, Consumer Products, Industrial Products, buying process, Channels of Distribution, Middlemen, Marketing Activities, Marketing of Services, Market Strategies, Marketing Risks, Market Segmentation, Promotion, Consumerism

Financial Markets and Institutions ,9th edition

Author: Frederic Mishkin, Stanley Eakins

School: University of Lagos

Department: Administration, Social and Management science

Course Code: ECN246

Topics: Financial Markets, Financial Institutions, interest rates, central banks, monetary policy, money markets, bond market, stock market, mortgage market, foreign exchange market, international financial system, banking, financial regulation, banking industry, mutual fund industry, insurance companies, pension funds, investment banks, security brokers, security dealers, risk management, financial derivatives

Business Marketing Management B2B

Author: Michael Hutt, Thomas Speh

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MKT859

Topics: Business Marketing Management, business market, business marketing environment, Organizational Buying Behavior, Customer Relationship Management, marketing opportunites, business marketing strategy, business marketing planning, business marketing sstrategies, innovation, new industrial product development, Business marketing channels.E-commerce strategies, supply chain management, pricing strategy, business marketing communications, advertising, sales promotion, personal selling function, marketing performance management

International Marketing

Author: Gana

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MKT825

Topics: International Marketing, international trade, World market environment, International marketing, branding, packaging, Market Share Strategies, Product strategies, Distribution strategies, Pricing strategies, International services, Marketing communication, world market, Economic Strategies, International organizations, International accounting, International marketing research

Marketing for cooperatives

Author: OJ Oyeniyi

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: CRD411

Topics: Marketing Functions, Marketing, Facilitating Functions, Agricultural Development, Agricultural Products, Marketing Boards, Non-agricultural Goods, Pricing, Pricing Policies, Transportation, Calculating Members Bonus, Cooperative Marketing

Marketing of Financial Services

Author: Ogbuji Chinedu, Mande Samaila, Eunice Adegbola, Bilkisu Katagum

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MKT402

Topics: Financial Services Marketing, Financial Services, Customer Orientation, Retail Banking, Wholesale Banking, Consumer Behaviour, Decision Making Process, Financial Service Development, Financial Service Management, Marketing Channels, Advertising, Sales Promotion, Branding, Brand Management, Marketing Research, Pricing, Profitability, Decision Making, Financial Service Industry, Competitive Marketing Strategies

Agricultural Finances and Marketing

Author: Oyebanji, JA Afolabi

School: National Open University of Nigeria

Department: Agriculture and Veterinary Medicine

Course Code: AEM450

Topics: Agricultural Finances, Marketing, Credit Utilisation, Credit Instruments, repayment, Credit Agencies, Farm Record Keeping, Farm Accounting, Financial Statement preparation, budgeting, financial control, marketing, marketing function, Agricultural Supply Pattern Analysis, Agricultural demand, Supply Pattern Analysis, Agricultural Demand Pattern Analysis, Agricultural Supply Analysis, agricultural marketing

Petroleum Related Rock Mechanics, 2nd edition

Author: Fjaer, RM Holt, Horsrud, AA Raaen, Risnes

School: Federal University of Technology, Owerri

Department: Engineering

Course Code: PET415

Topics: elasticity, stress, strain, elastic moduli, strain energy, thermoelasticity, poroelasticity, anisotropy, nonlinear elasticity, failure mechanics, tensile failure, shear failure, compaction failure, underground stress, pore pressure, sedimentary rocks, borehole failure criteria, rock mechanics, rock acoustics, reflections refractions, borehole acoustics, seismic, rock models, grain pack models, fractured rocks, unstable boreholes, time-delayed borehole failure, hydraulic fracturing, reservoir geomechanics, compaction, subsidence, well problems

Departments

Administration, Social and Management science image

Administration, Social and Management science

Agriculture and Veterinary Medicine image

Agriculture and Veterinary Medicine

Arts and Humanities image

Arts and Humanities

Education image

Education

Engineering image

Engineering

General studies image

General studies

Law image

Law

Medical, Pharmaceutical and Health science image

Medical, Pharmaceutical and Health science

Science and Technology image

Science and Technology