Market Failure Books
Author: Lawal Kamaldeen, Gadafi Ibrahim
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: ENT701
Topics: Forms of Business Ownership, Business Ownership, Foreign Exchange, Stock Exchange Markets, Starting a New Business, Buying an Existing Business, New Product Development, Business Growth, Entrepreneur
Author: ISHOLA Timothy Oladele
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: FMS428, BUS428
Topics: Business Policy, Business Strategy, trategic Management, Environmental Analysis, company assessment, company strategy, strategy implementation, Strategy Evaluation, Strategy Control, Marketing Policy, production Policy, procurement Policy, financial Policy, business ethics
The practice of public relations ,13th edition
Author: Fraser Seitel
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: INR302
Topics: public relations, communication, public opinion, management, ethics, law, research, media, social media, employee relation, government relations, community relations, international consumer relations, public relations writing, integrated marketing communications, crisis management
Principles of Advertising and Sales Promotion
Author: Chuks Odiegwu-Enwerem
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MAC132
Topics: Advertising, Sales Promotion, Mass Communication, Marketing Communication Mix, Communication Process, Advertising Campaign, Media Strategy Development
Writing Feature Articles ,4th Edition
Author: Brendan Hennessy
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MAC233
Topics: Writing Feature Articles, Feature Articles, print market, researching, writing online, writing techniques, writing publicity, regular columinist, selling overseas
Mass Communication & National Development
Author: Levi Chinaka Nwodu
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MAC316
Topics: Mass Communication, National Development., National Development, Dominant Paradigm, Marxist Paradigm, Socialist Paradigm, Emancipatory Paradigm, Patron-Client Model, ACADA Model, Social Marketing
Advanced Theories In Mass Communication
Author: Babatunde Folarin
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: JLS811, JLS815
Topics: Human Communication Theory, Mass Communication Theory, Communication Process, Communication Models, Authoritarian Media Theory, Soviet-Communist Media Theory, Libertarian Media Theory, Free Press Media Theory, Social Responsibility Media Theory, Democratic Participant Media Theory, Development Media Theory, Development Journalism, Development Communication Paradigms, Media Intrusion Theory, Social Marketing Theory, Social Semiotics Theory, Information Processing Theory, Post-Industrial Society Perspective, Surveillance Society Perspective, Mass Communication Theories
Author: Peter Iorper Ugondo
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MAC324
Topics: Film, Cinema, Literature, Filmic elements, Film production process, Film Production Personnel, film terms, Film Industry, Film Marketing, film distribution, Film Industry Associations, Film Regulatory Bodies, Film Censorship, Film Piracy, film criticism
Media Station Management and Operation
Author: Onagwa Godfrey Ife
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MAC333
Topics: Media Station Management, Media Station Operation, Media Station, Radio Station, Television Station, Digital Revolution, Broadcast Management, Production Operations, Production Studio, Station Management, Station operations, Programming Strategy, Programming Distribution, Radio Programming, Television Programming, Media Marketplace, Budgeting, Financial Performance Monitoring, Informal Regulations, Media Station’s Operating Environment
Public relations the profession and the practice ,4th edition
Author: Dan Lattimore, Otis Baskin, Suzette Heiman, Elizabeth Toth
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MAC425
Topics: Public relations, Public Relations Effectiveness, Social Media, Traditional Media Relations, Employee Communication, Community Relations, Consumer Relations, consumer Marketing, Investor Relations, public affairs, Corporate Public Relations
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