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Market Failure Books

Entreprenueship development

Author: Lawal Kamaldeen, Gadafi Ibrahim

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: ENT701

Topics: Forms of Business Ownership, Business Ownership, Foreign Exchange, Stock Exchange Markets, Starting a New Business, Buying an Existing Business, New Product Development, Business Growth, Entrepreneur

Business Policy & Strategy 2

Author: ISHOLA Timothy Oladele

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: FMS428, BUS428

Topics: Business Policy, Business Strategy, trategic Management, Environmental Analysis, company assessment, company strategy, strategy implementation, Strategy Evaluation, Strategy Control, Marketing Policy, production Policy, procurement Policy, financial Policy, business ethics

The practice of public relations ,13th edition

Author: Fraser Seitel

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: INR302

Topics: public relations, communication, public opinion, management, ethics, law, research, media, social media, employee relation, government relations, community relations, international consumer relations, public relations writing, integrated marketing communications, crisis management

Principles of Advertising and Sales Promotion

Author: Chuks Odiegwu-Enwerem

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MAC132

Topics: Advertising, Sales Promotion, Mass Communication, Marketing Communication Mix, Communication Process, Advertising Campaign, Media Strategy Development

Writing Feature Articles ,4th Edition

Author: Brendan Hennessy

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MAC233

Topics: Writing Feature Articles, Feature Articles, print market, researching, writing online, writing techniques, writing publicity, regular columinist, selling overseas

Mass Communication & National Development

Author: Levi Chinaka Nwodu

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MAC316

Topics: Mass Communication, National Development., National Development, Dominant Paradigm, Marxist Paradigm, Socialist Paradigm, Emancipatory Paradigm, Patron-Client Model, ACADA Model, Social Marketing

Advanced Theories In Mass Communication

Author: Babatunde Folarin

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: JLS811, JLS815

Topics: Human Communication Theory, Mass Communication Theory, Communication Process, Communication Models, Authoritarian Media Theory, Soviet-Communist Media Theory, Libertarian Media Theory, Free Press Media Theory, Social Responsibility Media Theory, Democratic Participant Media Theory, Development Media Theory, Development Journalism, Development Communication Paradigms, Media Intrusion Theory, Social Marketing Theory, Social Semiotics Theory, Information Processing Theory, Post-Industrial Society Perspective, Surveillance Society Perspective, Mass Communication Theories

Film, Cinema and Literature

Author: Peter Iorper Ugondo

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MAC324

Topics: Film, Cinema, Literature, Filmic elements, Film production process, Film Production Personnel, film terms, Film Industry, Film Marketing, film distribution, Film Industry Associations, Film Regulatory Bodies, Film Censorship, Film Piracy, film criticism

Media Station Management and Operation

Author: Onagwa Godfrey Ife

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MAC333

Topics: Media Station Management, Media Station Operation, Media Station, Radio Station, Television Station, Digital Revolution, Broadcast Management, Production Operations, Production Studio, Station Management, Station operations, Programming Strategy, Programming Distribution, Radio Programming, Television Programming, Media Marketplace, Budgeting, Financial Performance Monitoring, Informal Regulations, Media Station’s Operating Environment

Public relations the profession and the practice ,4th edition

Author: Dan Lattimore, Otis Baskin, Suzette Heiman, Elizabeth Toth

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MAC425

Topics: Public relations, Public Relations Effectiveness, Social Media, Traditional Media Relations, Employee Communication, Community Relations, Consumer Relations, consumer Marketing, Investor Relations, public affairs, Corporate Public Relations

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Science and Technology