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Principles and Practice of Marketing ,8th edition

Author: David Jobber, Fiona Ellis-Chadwick

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MAC132

Topics: Marketing, Marketing Environment, consumer behavior, marketing ethics, Organizational Buying, Corporate Social Responsibility, Marketing Research, Business Intelligence, Market Segmentation, marketing Positioning, Creating Customer Value, Customer Value, Integrated Marketing Communications, Mass Marketing Communications, Direct Marketing Communications, Digital Marketing, Social Media, distribution, Marketing Planning, marketing Strategy, Marketing Planning, Analysing Competitors, competitive advantage, global marketing strategy, Managing Marketing Implementation

Principles of Advertising and Sales Promotion

Author: Chuks Odiegwu-Enwerem

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MAC132

Topics: Advertising, Sales Promotion, Mass Communication, Marketing Communication Mix, Communication Process, Advertising Campaign, Media Strategy Development

Media Law and Ethics

Author: Lateef Adelakun

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MAC411

Topics: Media Law, media Ethics, Mass Media Roles, Nigerian Legal System, Nigerian Constitution, Media Regulation, Press Freedom, state security, media laws, defamation, sedition, privacy, copyright, new media, Contempt of Court

Public Relations Writing Form & Style ,8th edition

Author: Doug Newsom, Jim Haynes

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MAC425

Topics: Public Relations, Public Relations Writing, persuasion, Public Relations Planning Process, Mass Media Publics, Advertising Copy, media kits, media pitches, Newsletters, Brochures, Magazines, Annual Reports, Crisis Communication

Democracy and Good Governance

Author: CN Odock

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: PCR112

Topics: Democracy, Good Governance, Economic underdevelopment, mass poverty, corruption, Constitutionalism, rule of law, economic development, separation of powers, multiparty system

Revolution and Society

Author: Nduka Nwabueze

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: POL422

Topics: Revolution, society, order, stability, civil society, British revolution, Mexican revolution, American Revolution, Russian revolution, French Revolution, protest, social movements, social movement organizations, Mass society theory, Relative deprivation theory, Resource mobilization theory, Structural strain theory

Arms Control and Demilitarisation

Author: Rasheed Olaniyi

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: PCR873

Topics: Arms Control, Demilitarisation, Disarmament, Demobilisation, Game Theory, Bargaining, small arms, civil war, Light Weapons, Landmines, Weaponry, Weapons of Mass Destruction, Deadly Conventional Weaponry, nuclear weapons, Nuclear Strategy, Balance of Power, Arms Control Agreement

Meteorology Today An Introduction to Weather, Climate, and the Environment, 12th edition

Author: Donald Ahrens, Robert Henson

School: National Open University of Nigeria

Department: Agriculture and Veterinary Medicine

Course Code: AGR205

Topics: Meteorology, Weather, Climate, Environment, energy, seasonal temperatures, daily temperatures, Atmospheric Humidity, Condensation, Dew, Fog, Clouds, Cloud Development, Precipitation, Air Pressure, Winds, Air Masses, Air Fronts, Middle-Latitude Cyclones, Weather Forecasting, Thunderstorms, tornadoes, hurricanes, global climate, earth's changing climate, air pollution, Radiant Energy, Radiation, Foggy Weather

Communication and Audio-Visual Techniques

Author: CPO Obinne

School: National Open University of Nigeria

Department: Agriculture and Veterinary Medicine

Course Code: AEM304

Topics: Communication feedback, Two-Step Flow Communication Theory, Visual Aids, Effective Writing, Editing, Audio-Visual Aids, Designing Effective Extension Messages, message treatment, mass media, group channels

Soil and Water Conservation for Productivity and Environmental Protection, 4th edition

Author: Frederick Troeh, Arthur Hobbs, Roy Donahue

School: National Open University of Nigeria

Department: Agriculture and Veterinary Medicine

Course Code: SLM308

Topics: Soil Conservation, Water Conservation, erosion, Soil Erosion and Civilization, Geologic Erosion, Sedimentation, Landscape Development, rock types, Sedimentary Landforms, Mass Movement Deposits, Glacial Landscapes, Water Erosion, erosion damage, Vegetation, Soil Properties, Soil Erodibility, pollution, Water-Erosion Control, Wind Erosion, wind erosion process, Windbreaks, Shelterbelts, Wind-Erosion Control, Predicting Soil Loss, Tolerable Soil Loss, Universal Soil Loss Equation, Computer-Based Soil Loss Prediction Models, Wind-Erosion Prediction Equation, Wind Erosion Prediction System, Soil Map Unit Interpretations, soil survey, Land Use Planning, managing land, cropping systems, Managing Monocultures, crop rotations, Multiple Cropping, Evaluating Cropping Systems, strip cropping, tillage, Conservation Tillage, deep tillage, Contour Cultivation, Emergency Wind-Erosion Control, Gully-Control Structures, road ditches, culverts, Earthen Dams, Streambank Protection, flood control, Wind Erosion-Control Structures, Pastureland Management, Rangeland Management, Forestland Management, water cycle, drought, Soil Drainage, wetlands, Irrigation, Irrigation Methods, Land Reclamation, Conservation Irrigation, soil pollution, pollutants, industrial wastes, agricultural wastes, aerosols, polluted soil, Hazardous Sites, Soil Remediation, Water Quality, water Pollution, Water acidification, Farm Service Agency

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