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Economic Doctrine and Method

Author: Joseph Schumpeter

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: ECO324

Topics: DEVELOPMENT OF ECONOMICS, economic life, Economic Doctrine, economic Method, CLASSICAL SYSTEM, MARGINAL UTILITY

Applied Econometrics for health ,2nd edition

Author: Andrew Jones

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: ECO725

Topics: Applied health Econometrics, health survey, lifestyle survey, ordered probit model, multinominal models, bivariate probit model, selection problem, endogenous regressors, count data regression, duration analysis, panel data model

Psychology in Action ,12th edition

Author: Karen Huffman, Katherine Dowdell, Catherine Sanderson

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: ENT251

Topics: Psychology, Neuroscience, Biological Foundations, Stress, Health Psychology, Sensation, Perception, States of Consciousness, Learning, Memory, Thinking, Language, Intelligence, Life Span Development, Gender, Human Sexuality, Motivation, Emotion, Personality, Psychological Disorders, Therapy, Social Psychology

Customers Relationship Management

Author: Aturu–Aghedo, Sufian Jelili

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: ENT206, MKT206

Topics: Customers Relationship Management, Customer Perception Analysis, influencing customer perception, Customers Relationship Management planning process, Customer Retention, Customers Relationship Management process, Customers Relationship Management strategies tools, customer lifecycle, customer loyalty, Customers Relationship Management managers, Customer Behavior

Measuring Organizational Success

Author: Victoria Akpa, Adedara Oduguwa

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: ENT306

Topics: Organization theory, Organizational Success, Organizational Success, Organizational indicators, Organizational Lifecycles, Organization, organizational development, Models of Organization, Staff Morale, Job Performance

Family Business and Success Planning

Author: Bamidele Wale-Oshinowo

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: ENT308

Topics: Family Business, Notable Family Businesses, Governance, family firm values, Business Culture, Resilient Business Culture, Business Succession, succession planning, conflict management, Types of Conflict, Work-Life Balance

Principles of marketing ,8th edition

Author: Lloyd Harris, Philip Kotler, Gary Armstrong, Hongwei He

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: ENT205

Topics: marketing, company, marketing strategy, marketplace, consumers, marketing environment, marketing environment analysis, marketing information, Consumer markets, buyer behaviour, Business markets, business buyer behaviour.customer value-driven strategy, Products, services, brands, customer value, building customer value, Developing new products, product life cycle, pricing, Pricing strategies, Marketing channels, delivering customer value, Retailing, wholesaling, Engaging consumers, communicating customer value, integrated marketing communications strategy, Advertising, public relations, Personal selling, sales promotion, Direct marketing, online marketing, social media marketing, mobile marketing, Extending marketing, marketing plan

Management Information System

Author: Gerald Okeke

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MBA815

Topics: Management Information System, Systems Development Life Cycle, Information System Development Methods, Strategic Planning, System Design, Design of System, Dynamic Systems Development Method, Project Management, Project Planning, Risk Assessments, risk Management

Elements of Marketing

Author: CI Okeke, Eunice Adegbola, Bilkisu Katagum

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MKT201

Topics: Elements of Marketing, Marketing Environment, Product Classifications, Channels of Distribution, Product Life Cycle, New Product Development, marketing mix, Market Segmentation, packing, branding

Marketing Management

Author: CI Okeke, Mande Samaila, Eunice Adegbola, Bilkisu Katagum

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MKT401

Topics: Marketing Management, Services Marketing, Marketing Segmentation, Marketing Planning, Marketing Organization, Marketing Research, Consumer Behaviour, Product Decisions, Product Planning, Product Development, Product Life Cycle, New Product, Branding, Packaging Decisions, Pricing Policies, Pricing Practices, Indian Consumer Environment, Marketing Communications, Sales Forecasting, Managing Sales Personnel, Marketing, Public Relations

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