Mean Life Time Books
Author: Joseph Schumpeter
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: ECO324
Topics: DEVELOPMENT OF ECONOMICS, economic life, Economic Doctrine, economic Method, CLASSICAL SYSTEM, MARGINAL UTILITY
Applied Econometrics for health ,2nd edition
Author: Andrew Jones
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: ECO725
Topics: Applied health Econometrics, health survey, lifestyle survey, ordered probit model, multinominal models, bivariate probit model, selection problem, endogenous regressors, count data regression, duration analysis, panel data model
Psychology in Action ,12th edition
Author: Karen Huffman, Katherine Dowdell, Catherine Sanderson
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: ENT251
Topics: Psychology, Neuroscience, Biological Foundations, Stress, Health Psychology, Sensation, Perception, States of Consciousness, Learning, Memory, Thinking, Language, Intelligence, Life Span Development, Gender, Human Sexuality, Motivation, Emotion, Personality, Psychological Disorders, Therapy, Social Psychology
Customers Relationship Management
Author: Aturu–Aghedo, Sufian Jelili
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: ENT206, MKT206
Topics: Customers Relationship Management, Customer Perception Analysis, influencing customer perception, Customers Relationship Management planning process, Customer Retention, Customers Relationship Management process, Customers Relationship Management strategies tools, customer lifecycle, customer loyalty, Customers Relationship Management managers, Customer Behavior
Measuring Organizational Success
Author: Victoria Akpa, Adedara Oduguwa
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: ENT306
Topics: Organization theory, Organizational Success, Organizational Success, Organizational indicators, Organizational Lifecycles, Organization, organizational development, Models of Organization, Staff Morale, Job Performance
Family Business and Success Planning
Author: Bamidele Wale-Oshinowo
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: ENT308
Topics: Family Business, Notable Family Businesses, Governance, family firm values, Business Culture, Resilient Business Culture, Business Succession, succession planning, conflict management, Types of Conflict, Work-Life Balance
Principles of marketing ,8th edition
Author: Lloyd Harris, Philip Kotler, Gary Armstrong, Hongwei He
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: ENT205
Topics: marketing, company, marketing strategy, marketplace, consumers, marketing environment, marketing environment analysis, marketing information, Consumer markets, buyer behaviour, Business markets, business buyer behaviour.customer value-driven strategy, Products, services, brands, customer value, building customer value, Developing new products, product life cycle, pricing, Pricing strategies, Marketing channels, delivering customer value, Retailing, wholesaling, Engaging consumers, communicating customer value, integrated marketing communications strategy, Advertising, public relations, Personal selling, sales promotion, Direct marketing, online marketing, social media marketing, mobile marketing, Extending marketing, marketing plan
Author: Gerald Okeke
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MBA815
Topics: Management Information System, Systems Development Life Cycle, Information System Development Methods, Strategic Planning, System Design, Design of System, Dynamic Systems Development Method, Project Management, Project Planning, Risk Assessments, risk Management
Author: CI Okeke, Eunice Adegbola, Bilkisu Katagum
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MKT201
Topics: Elements of Marketing, Marketing Environment, Product Classifications, Channels of Distribution, Product Life Cycle, New Product Development, marketing mix, Market Segmentation, packing, branding
Author: CI Okeke, Mande Samaila, Eunice Adegbola, Bilkisu Katagum
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MKT401
Topics: Marketing Management, Services Marketing, Marketing Segmentation, Marketing Planning, Marketing Organization, Marketing Research, Consumer Behaviour, Product Decisions, Product Planning, Product Development, Product Life Cycle, New Product, Branding, Packaging Decisions, Pricing Policies, Pricing Practices, Indian Consumer Environment, Marketing Communications, Sales Forecasting, Managing Sales Personnel, Marketing, Public Relations
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