Public Goods Books
Principles of marketing ,8th edition
Author: Lloyd Harris, Philip Kotler, Gary Armstrong, Hongwei He
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: ENT205
Topics: marketing, company, marketing strategy, marketplace, consumers, marketing environment, marketing environment analysis, marketing information, Consumer markets, buyer behaviour, Business markets, business buyer behaviour.customer value-driven strategy, Products, services, brands, customer value, building customer value, Developing new products, product life cycle, pricing, Pricing strategies, Marketing channels, delivering customer value, Retailing, wholesaling, Engaging consumers, communicating customer value, integrated marketing communications strategy, Advertising, public relations, Personal selling, sales promotion, Direct marketing, online marketing, social media marketing, mobile marketing, Extending marketing, marketing plan
Entrepreneurship ,10th edition
Author: Robert Hisrich, Michael Peters, Dean Shepherd
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: ENT301, ENT424
Topics: Entrepreneurial Mind-Set, Entrepreneurship, Corporate Entrepreneurship, Creativity, Business Idea, business plan, marketing plan, organizational plan, financial plan, sources of capital, informal risk capital, venture capital, going public
Author: Eunice Adegbola
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: FMS207, BUS207
Topics: Business Communication, Business Communication skills, study skills, english grammar, punctuation, sentence formation, oral communicatiion writing, public speaking, interpersonal communication, negotiation skills, corporate communication, interview skills, communication technology
Author: Udeoji Ebele Angela
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: INR162
Topics: International Migration, Public Administration, Civil Service, Development Administration
Author: SharkdamWapmuk, Kelechi Nwogu
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: INR471
Topics: US Foreign Policy, Central Intelligence Agency, National Security Council, US congress, Public Opinion, US Foreign Policy Intervention, United States foreign Policy
Introduction to Web Publishing
Author: Ezekiel Asemah
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: JLS842
Topics: Web Publishing, E-Books, E-Newspapers, E-Journals, E-Magazines, Online Publications, Web Publishing Laws, Web Publishing ethics
McQuail's Mass Communication Theory ,6th edition
Author: Denis McQuail
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: JLS845, MAC113
Topics: Mass Communication Theory, Mass Communication, mass media, New Media, culture, Normative Theory of Media, Media Structure, media Performance, media freedom, media equality, media diversity, Media Economics, Global Mass Communication, Global media structure, Media Organization, media culture, media content, media genres, media texts, audiences, audience theory, research traditions, audience formation, media effects, social-cultural effects, public opinion, news, political communication
Author: Chidinma Onwubere, Myke Esiri, Des Wilson
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: JLS714, JLS814, MAC213
Topics: Communication Research, Communication Research Methods, Research Procedure, Print Media Research, Mass Communication Research, Electronic Media Research, Public Relations Research, Advertising Research, Media Effects Research
Author: Ogu Sunny Enemaku
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: JLS726, JLS826
Topics: Speech Writing, Communication Process, Types of Speech, Expository speech, Informative Speech, Analytical Speech, Persuasive Speech, Technical SpeechJLS732-Managing Public Relations-James Grunig, Todd hunt-1984
Introduction to Mass Communication ,10th edition
Author: Stanley Baran
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MAC111, MAC211, MAC311, MAC312, MAC316
Topics: Mass Communication, culture, media literacy, media, media industries, media audiences, books, newspaper, magazine, film, radio, recording, popular music, television, cable, mobile video, video games, internet, social media, strategic communication industries, public relations, advertising, mass-mediated culture, media freedom, media regulation, media effects
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