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Principles of marketing ,8th edition

Author: Lloyd Harris, Philip Kotler, Gary Armstrong, Hongwei He

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: ENT205

Topics: marketing, company, marketing strategy, marketplace, consumers, marketing environment, marketing environment analysis, marketing information, Consumer markets, buyer behaviour, Business markets, business buyer behaviour.customer value-driven strategy, Products, services, brands, customer value, building customer value, Developing new products, product life cycle, pricing, Pricing strategies, Marketing channels, delivering customer value, Retailing, wholesaling, Engaging consumers, communicating customer value, integrated marketing communications strategy, Advertising, public relations, Personal selling, sales promotion, Direct marketing, online marketing, social media marketing, mobile marketing, Extending marketing, marketing plan

Entrepreneurship ,10th edition

Author: Robert Hisrich, Michael Peters, Dean Shepherd

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: ENT301, ENT424

Topics: Entrepreneurial Mind-Set, Entrepreneurship, Corporate Entrepreneurship, Creativity, Business Idea, business plan, marketing plan, organizational plan, financial plan, sources of capital, informal risk capital, venture capital, going public

Business Communication

Author: Eunice Adegbola

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: FMS207, BUS207

Topics: Business Communication, Business Communication skills, study skills, english grammar, punctuation, sentence formation, oral communicatiion writing, public speaking, interpersonal communication, negotiation skills, corporate communication, interview skills, communication technology

International Migration 1

Author: Udeoji Ebele Angela

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: INR162

Topics: International Migration, Public Administration, Civil Service, Development Administration

US Foreign Policy

Author: SharkdamWapmuk, Kelechi Nwogu

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: INR471

Topics: US Foreign Policy, Central Intelligence Agency, National Security Council, US congress, Public Opinion, US Foreign Policy Intervention, United States foreign Policy

Introduction to Web Publishing

Author: Ezekiel Asemah

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: JLS842

Topics: Web Publishing, E-Books, E-Newspapers, E-Journals, E-Magazines, Online Publications, Web Publishing Laws, Web Publishing ethics

McQuail's Mass Communication Theory ,6th edition

Author: Denis McQuail

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: JLS845, MAC113

Topics: Mass Communication Theory, Mass Communication, mass media, New Media, culture, Normative Theory of Media, Media Structure, media Performance, media freedom, media equality, media diversity, Media Economics, Global Mass Communication, Global media structure, Media Organization, media culture, media content, media genres, media texts, audiences, audience theory, research traditions, audience formation, media effects, social-cultural effects, public opinion, news, political communication

Communication Research

Author: Chidinma Onwubere, Myke Esiri, Des Wilson

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: JLS714, JLS814, MAC213

Topics: Communication Research, Communication Research Methods, Research Procedure, Print Media Research, Mass Communication Research, Electronic Media Research, Public Relations Research, Advertising Research, Media Effects Research

Speech Writing

Author: Ogu Sunny Enemaku

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: JLS726, JLS826

Topics: Speech Writing, Communication Process, Types of Speech, Expository speech, Informative Speech, Analytical Speech, Persuasive Speech, Technical SpeechJLS732-Managing Public Relations-James Grunig, Todd hunt-1984

Introduction to Mass Communication ,10th edition

Author: Stanley Baran

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MAC111, MAC211, MAC311, MAC312, MAC316

Topics: Mass Communication, culture, media literacy, media, media industries, media audiences, books, newspaper, magazine, film, radio, recording, popular music, television, cable, mobile video, video games, internet, social media, strategic communication industries, public relations, advertising, mass-mediated culture, media freedom, media regulation, media effects

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