Public Goods Books
Mass media in a changing world history, industry, controversy ,2nd edition
Author: George Rodman
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MAC416
Topics: Mass media, media impact, printing industries, books, newspapers, magazines, movies, radion, television, internet, electronic news, public relations, advertising, media support industry, media law, media ethics
Economics & Social Issues in Advert & PR
Author: MAC427
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MAC427
Topics: Advertising Campaign, Advertising, Public Relations, Advertising Practitioners Association of Nigeria, Social Responsibility, consumerism
Media Impact, An Introduction To Mass Media ,12th edition
Author: Shirley Biagi
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MAC441
Topics: Mass Media, books, newspapers, magazine, recording, radio, movies, television, internet media, advertising, Public Relations, news, information, regulation, mass media ethics, global media, communicating change
Introduction to Development Economics
Author: Maghori
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MGS207
Topics: Development Economics, Poverty, Income Inequality, Development, Population Growth, Human Capital, Urbanization, Rural-Urban Migration, Agricultural Transformation, Rural Development, Public Enterprises, Private Enterprises, Globalization, International Trade, Foreign Investment, Foreign Aid, Development Goals, Development Strategies, Development Planning
Author: Roger Kerin, Steven Hartley
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MKT306
Topics: Marketing, Marketing process, Marketing strategies, effective market plan, marketing environment, sustainable Marketing, consumer behavior, customers, Marketing opportunities, Marketing research, Marketing segmentation, developing new products, developing new services, services marketing, Marketing channels, supply chains, retailing, wholesaling, integrated Marketing communications, direct marketing, advertising, sales promotion, public relations, personal selling, sales management, multichannel Marketing, strategic Marketing process
Author: CI Okeke, Mande Samaila, Eunice Adegbola, Bilkisu Katagum
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MKT401
Topics: Marketing Management, Services Marketing, Marketing Segmentation, Marketing Planning, Marketing Organization, Marketing Research, Consumer Behaviour, Product Decisions, Product Planning, Product Development, Product Life Cycle, New Product, Branding, Packaging Decisions, Pricing Policies, Pricing Practices, Indian Consumer Environment, Marketing Communications, Sales Forecasting, Managing Sales Personnel, Marketing, Public Relations
Marketing Management and Strategy
Author: CI Okeke, Martha Oruku, Oba Adenuga
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MKT826
Topics: Marketing Management, Marketing Strategy, Marketing Mix, services marketing, Marketing Segmentation, Marketing Planning, Marketing Organization, Marketing Research, Consumer Behaviour, Product Decisions, Product Planning, Product Development, Product Life Cycle, New Product Development, Branding, Packaging Decisions, Indian Consumer Environment, Marketing Communications, Sales Forecasting, Managing Sales Personnel, Sales Personnel, Public Relations
Development administration theory
Author: AA Anyaebe
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MPA807, PAD807
Topics: Development administration theory, Development Administration, Underdevelopment, growth, Development Planning, Public Enterprise
Marketing Principles and Practice ,4th edition
Author: Dennis Adcock, Al Halborg, Caroline Ross
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MKT401
Topics: marketing, Marketing orientations, marketing environment, E-business, competitive environment, Buyer behaviour, Organisational buyer behaviour, Customer, market segmentation, Customer targeting, Marketing information, marketing offering, Products, services, Branding, Communications, promotional planning, Advertising, Direct marketing, online marketing, Sales promotion, public relations, selling, Product policy, new product development, Marketing planning, marketing research, Organising marketing activities, Consumerism, International marketing
Foundations Of Marketing ,8th Edition
Author: William Pride, OC Ferrell
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MKT829
Topics: Marketing, customer-driven strategic Marketing, marketing strategies, Marketing environment, Marketing research, information systems, target market, Market segmentation, Market evaluation, consumer buying behavior, business markets, buying behavior, global markets, digital marketing, social networking, product, branding, packaging, pricing, marketing channels, supply-chain management, retailing, direct marketing, wholesaling, integrated marketing communications, advertising, public relations, personal selling, sales promotion
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