Social Interaction Books
McQuail's Mass Communication Theory ,6th edition
Author: Denis McQuail
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: JLS845, MAC113
Topics: Mass Communication Theory, Mass Communication, mass media, New Media, culture, Normative Theory of Media, Media Structure, media Performance, media freedom, media equality, media diversity, Media Economics, Global Mass Communication, Global media structure, Media Organization, media culture, media content, media genres, media texts, audiences, audience theory, research traditions, audience formation, media effects, social-cultural effects, public opinion, news, political communication
Sociology of Mass Communication
Author: John Babatunde Aremu
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MAC416
Topics: Mass Communication sociology, Socialisation, Mass Media, Media Ownership, Media Industry, press freedom, press censorship, Cultural Imperialism, Media Independence, Globalisation
Public relations the profession and the practice ,4th edition
Author: Dan Lattimore, Otis Baskin, Suzette Heiman, Elizabeth Toth
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MAC425
Topics: Public relations, Public Relations Effectiveness, Social Media, Traditional Media Relations, Employee Communication, Community Relations, Consumer Relations, consumer Marketing, Investor Relations, public affairs, Corporate Public Relations
Author: MGS403
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MGS403
Topics: Community Development, Rural Leadership, Growth models, rural Development, Integrated Rural development, Social Infrastructures, Rural Education, Rural Community
Advertising, promotion and other spects of integrated marketing communications ,10th Edition
Author: Terence Shimp, Craig Andrews
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MAC331
Topics: Advertising, promotion, integrated marketing communications, Brand Equity, brand Accountability, Brand Adoption, Brand Naming, Intellectual Property, integrated marketing communications planning, Segmentation, Targeting, Positioning, Communications Process, Consumer Behavior, Objective Setting, persuasion, Advertising Management, Media Choices, Effective Ad Messages, Creative Ad Messages, Traditional Advertising Media, Advertising Media, digital media, Online Advertising, Mobile Advertising, App Advertising, social media, Direct Marketing, Media Planning, media Analysis, Sales Promotion, trade promotion, Sales Promotion, Consumer Sales Promotion, Public Relations, Content Marketing, Viral Marketing, Sponsorships, Packaging, Point-of-Purchase Communications, Signage, personal selling
Project Analysis and Implementation
Author: Kadiri Kayode, Eyanuku Julius
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MGS756, PAD756
Topics: Project Analysis, project Implementation, Project Cycle, project evaluation, Manpower Planning, Demand Analysis, Supply Analysis, Competition, Marketing Plans, Project Cost Analysis, Project Income, Projected Income Statement, Projected Cash Flow Statements, Projected Balance Sheets, Project Evaluation Criteria, economic analysis, Risk, Uncertainty, Cost Benefit Analysis, Social Profitability
Foundations Of Marketing ,8th Edition
Author: William Pride, OC Ferrell
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MKT829
Topics: Marketing, customer-driven strategic Marketing, marketing strategies, Marketing environment, Marketing research, information systems, target market, Market segmentation, Market evaluation, consumer buying behavior, business markets, buying behavior, global markets, digital marketing, social networking, product, branding, packaging, pricing, marketing channels, supply-chain management, retailing, direct marketing, wholesaling, integrated marketing communications, advertising, public relations, personal selling, sales promotion
Introducing Psychology ,4th edition
Author: Stephen Kosslyn, Robin Rosenberg
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: PAD122
Topics: Psychology, mind, behavior, sensation, perception, learning, memory, language, thinking, intelligence, emotion, motivation, personality, stress, health, coping, social psychology
The Concept of Law, 3rd edition
Author: HLA Hart
School: National Open University of Nigeria
Department: Law
Course Code: JLS211
Topics: Law, morality, power, legal theory, commands, order, legal system, justice, legal obligation, moral ideals, social criticism, legal validity, moral value, international law
Jurisprudence and legal Theory 1
Author: Nduka Njoku
School: National Open University of Nigeria
Department: Law
Course Code: LAW515, JILL515
Topics: Jurisprudence, legal Theory, law, social change, ethics, legislation, Judicial Precedents, custom, ownership, possession, personality, liberty
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