Books

Search Books...

Advertising Campaign Execution Books

Managing Public Relations

Author: James Grunig, Todd hunt

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: JLS732

Topics: Managing Public Relations, Public Relations, media relations, community relations, public affairs, government relations, educational relations, economic education, financial public relations, public communication campaigns, public relations writing, press releases, radio, television, newsletter, newspaper, magazine, public relations advertising

The Dynamics of Persuasion Communication and Attitudes in the 21st Century

Author: Richard Perloff

School: National Open University of Nigeria

Department: Arts and Humanities

Course Code: ENG314

Topics: Persuasion Communication, attitudes, attitude measurement, Processing Persuasive Communications, emotional message appeals, Cognitive Dissonance Theory, Interpersonal Persuasion, Advertising, Marketing, Persuasion, Health Communication Campaigns

Consumer behavior ,twelfth edition

Author: Leon Schiffman, Joe Wisenblit

School: Modibbo Adama University of Technology

Department: Administration, Social and Management science

Course Code: MM201

Topics: Customer Value, Customer Satisfaction, Customer Retention, consumer behavior, Consumer Decision-Making, Market Segmentation, Real-Time Bidding, Personality Traits, Anthropomorphism, Self-Perception, Consumer Perception, Perceptual Selection, Perceptual Organization, Consumer Imagery, Risk Perception, Consumer Learning, Classical Conditioning, Instrumental Conditioning, Consumer Involvement, Hemispheric Lateralization, Consumer Attitude Formation, Communication, Consumer Behavior, Persuading Consumers, Mobile Advertising, Advertising, family, family life cycle, Cultural Values, Subcultures, Gender Subcultures, Cross-Cultural Consumer Behavior, Consumer Decision-Making, Marketing Ethics, Consumer Research, Consumer Gifting Behavior, Consumer Research

Media Ethics Cases and Moral Reasoning, 10th edition

Author: Clifford Christians, Mark Fackler, Kathy Brittain Richardson, Peggy Kres, Robert Woodshel

School: National Open University of Nigeria

Department: Arts and Humanities

Course Code: PHL242

Topics: Media Ethics Cases, Moral Reasoning, Institutional Pressures, Truth telling, social justice, privacy, advertising persuasion, Media Gatekeepers, Stereotyping Disability, anti-obesity, Ad blocking, native advertising, niche markets, ethical vision, Public Communication, persuasion, Conflicting Loyalties, representing political powers, entertainment, violence, profits, wealth, public trust, media scope, media depth, censorship

History of Adult Education in Nigeria

Author: Michael Omolewa

School: University of Ibadan

Department: Education

Course Code: ADE301

Topics: Adult Education, Adult Education Practice, literarcy, Muslim Scholars, Spread of Islam, Mass Literacy Campaigns, Remedial Education, distance education, Liberal Education, Voluntary Organisations

Principles and Practice of Adult Education

Author: Dele Braimoh

School: University of Ibadan

Department: Education

Course Code: ADE207

Topics: Adult Education principles, Adult Education practice, adult, adult learner, Adult Education, Adult Education process, Humanistic Philosophy, traditional education, Literacy Education, Lifelong Education, Formal Education, Non-Formal Education, Informal Education, Mass Education, Liberal Education, Correspondence Education, Extension Education, Adult Education Agencies, Adult Education Institutions, Adult Education Programme, Mass Literacy Campaign

Communication for Rural Innovation, 3rd edition

Author: Cees Leeuwis

School: National Open University of Nigeria

Department: Agriculture and Veterinary Medicine

Course Code: AEM503

Topics: Communication, Rural Innovation, perceived self-efficacy, knowledge, perception, information, ignorance, social learning, individual learning, mutual interdependence, interpersonal communication, advisory communication, mass media campaigns, entertainment, open space technology, visual diagramming, visual mapping, information systems thinking

Human Resource Management ,10th edition

Author: Lloyd Byars, Leslie Rue

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MPA855

Topics: Human Resource Management, HUMAN RESOURCE FUNCTIONS, HUMAN RESOURCE MANAGER, ORGANIZATIONAL PERFORMANCE, HUMAN RESOURCE PROGRAMS, Acquiring Human Resources, Human Resource Planning, Recruiting Employees, Selecting Employees, Training Employees, Developing Employees, Orientation, Employee Training, Management, Organizational Development, Career Development, Performance Management Systems, Compensating Human Resources, Organizational Reward System, Base Wage, Salary Systems, Incentive Pay Systems, Employee Benefits, Employee Well Being, Labor Relations, Employee Safety, Employee Health, Employee Relations, Union Organizing Campaigns, Collective Bargaining, Labor Unions

Administration and Programme Planning in Extension

Author: CPO Obinne

School: National Open University of Nigeria

Department: Agriculture and Veterinary Medicine

Course Code: AEM505

Topics: Agricultural Extension Administration, Agricultural Extension Administrator, Agricultural Extension Supervision, Extension Programme Planning, Strategic Extension Campaign, Personnel Management, Staff Training, Marketing Extension, Field Visits, Reporting

Agricultural Extension Education

Author: AA Ladele

School: National Open University of Nigeria

Department: Agriculture and Veterinary Medicine

Course Code: AEM701

Topics: Agricultural Extension Education, agricultural Extension Terminology, Participatory agricultural Extension, agricultural Extension Process, agricultural Extension Methods, agricultural extension aids, agricultural campaign

Departments

Administration, Social and Management science image

Administration, Social and Management science

Agriculture and Veterinary Medicine image

Agriculture and Veterinary Medicine

Arts and Humanities image

Arts and Humanities

Education image

Education

Engineering image

Engineering

General studies image

General studies

Law image

Law

Medical, Pharmaceutical and Health science image

Medical, Pharmaceutical and Health science

Science and Technology image

Science and Technology