Advertising Campaign Execution Books
Author: James Grunig, Todd hunt
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: JLS732
Topics: Managing Public Relations, Public Relations, media relations, community relations, public affairs, government relations, educational relations, economic education, financial public relations, public communication campaigns, public relations writing, press releases, radio, television, newsletter, newspaper, magazine, public relations advertising
The Dynamics of Persuasion Communication and Attitudes in the 21st Century
Author: Richard Perloff
School: National Open University of Nigeria
Department: Arts and Humanities
Course Code: ENG314
Topics: Persuasion Communication, attitudes, attitude measurement, Processing Persuasive Communications, emotional message appeals, Cognitive Dissonance Theory, Interpersonal Persuasion, Advertising, Marketing, Persuasion, Health Communication Campaigns
Consumer behavior ,twelfth edition
Author: Leon Schiffman, Joe Wisenblit
School: Modibbo Adama University of Technology
Department: Administration, Social and Management science
Course Code: MM201
Topics: Customer Value, Customer Satisfaction, Customer Retention, consumer behavior, Consumer Decision-Making, Market Segmentation, Real-Time Bidding, Personality Traits, Anthropomorphism, Self-Perception, Consumer Perception, Perceptual Selection, Perceptual Organization, Consumer Imagery, Risk Perception, Consumer Learning, Classical Conditioning, Instrumental Conditioning, Consumer Involvement, Hemispheric Lateralization, Consumer Attitude Formation, Communication, Consumer Behavior, Persuading Consumers, Mobile Advertising, Advertising, family, family life cycle, Cultural Values, Subcultures, Gender Subcultures, Cross-Cultural Consumer Behavior, Consumer Decision-Making, Marketing Ethics, Consumer Research, Consumer Gifting Behavior, Consumer Research
Media Ethics Cases and Moral Reasoning, 10th edition
Author: Clifford Christians, Mark Fackler, Kathy Brittain Richardson, Peggy Kres, Robert Woodshel
School: National Open University of Nigeria
Department: Arts and Humanities
Course Code: PHL242
Topics: Media Ethics Cases, Moral Reasoning, Institutional Pressures, Truth telling, social justice, privacy, advertising persuasion, Media Gatekeepers, Stereotyping Disability, anti-obesity, Ad blocking, native advertising, niche markets, ethical vision, Public Communication, persuasion, Conflicting Loyalties, representing political powers, entertainment, violence, profits, wealth, public trust, media scope, media depth, censorship
History of Adult Education in Nigeria
Author: Michael Omolewa
School: University of Ibadan
Department: Education
Course Code: ADE301
Topics: Adult Education, Adult Education Practice, literarcy, Muslim Scholars, Spread of Islam, Mass Literacy Campaigns, Remedial Education, distance education, Liberal Education, Voluntary Organisations
Principles and Practice of Adult Education
Author: Dele Braimoh
School: University of Ibadan
Department: Education
Course Code: ADE207
Topics: Adult Education principles, Adult Education practice, adult, adult learner, Adult Education, Adult Education process, Humanistic Philosophy, traditional education, Literacy Education, Lifelong Education, Formal Education, Non-Formal Education, Informal Education, Mass Education, Liberal Education, Correspondence Education, Extension Education, Adult Education Agencies, Adult Education Institutions, Adult Education Programme, Mass Literacy Campaign
Communication for Rural Innovation, 3rd edition
Author: Cees Leeuwis
School: National Open University of Nigeria
Department: Agriculture and Veterinary Medicine
Course Code: AEM503
Topics: Communication, Rural Innovation, perceived self-efficacy, knowledge, perception, information, ignorance, social learning, individual learning, mutual interdependence, interpersonal communication, advisory communication, mass media campaigns, entertainment, open space technology, visual diagramming, visual mapping, information systems thinking
Human Resource Management ,10th edition
Author: Lloyd Byars, Leslie Rue
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MPA855
Topics: Human Resource Management, HUMAN RESOURCE FUNCTIONS, HUMAN RESOURCE MANAGER, ORGANIZATIONAL PERFORMANCE, HUMAN RESOURCE PROGRAMS, Acquiring Human Resources, Human Resource Planning, Recruiting Employees, Selecting Employees, Training Employees, Developing Employees, Orientation, Employee Training, Management, Organizational Development, Career Development, Performance Management Systems, Compensating Human Resources, Organizational Reward System, Base Wage, Salary Systems, Incentive Pay Systems, Employee Benefits, Employee Well Being, Labor Relations, Employee Safety, Employee Health, Employee Relations, Union Organizing Campaigns, Collective Bargaining, Labor Unions
Administration and Programme Planning in Extension
Author: CPO Obinne
School: National Open University of Nigeria
Department: Agriculture and Veterinary Medicine
Course Code: AEM505
Topics: Agricultural Extension Administration, Agricultural Extension Administrator, Agricultural Extension Supervision, Extension Programme Planning, Strategic Extension Campaign, Personnel Management, Staff Training, Marketing Extension, Field Visits, Reporting
Agricultural Extension Education
Author: AA Ladele
School: National Open University of Nigeria
Department: Agriculture and Veterinary Medicine
Course Code: AEM701
Topics: Agricultural Extension Education, agricultural Extension Terminology, Participatory agricultural Extension, agricultural Extension Process, agricultural Extension Methods, agricultural extension aids, agricultural campaign
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