Advertising Campaign Execution Books
Principles of public relations
Author: Ate Asan Andrew
School: Edo University
Department: Administration, Social and Management science
Course Code: MAC216
Topics: Public relations, marketing, advertising, Public relations practitioners, persuasion, public opinion, propaganda, perception
Author: William Perreault, Joseph Cannon, Jerome McCarthy
School: Modibbo Adama University of Technology
Department: Administration, Social and Management science
Course Code: MM201, MM309
Topics: MarketinG, Macro-Marketing, Marketing Concept, Customer Value, Social Responsibility, Marketing Ethics, Marketing Strategy Planning, Market Environment, Economic Environment., Technological Environment, Political Environment, Legal Environment, Cultural Environment, Social Environment, Market Segmentation, Final Consumers, Buying Behavior, Consumer Decision Process, Marketing Information, Product Planning, Product Management, New-Product Development, Channel System, Distribution Customer Service, Logistics, Retailers, Wholesalers, Promotion, Integrated Marketing Communications, Personal Selling, Customer Service, Advertising, Publicity, Sales Promotion, Pricing Objectives, Pricing Policies, Price Setting, Marketing Plans, Ethical Marketing
Nigerian broadcasting code ,6th edition
Author: Nigeria Broadcasting commission
School: University of Ibadan
Department: Arts and Humanities
Course Code: CLA106
Topics: Nigeria Broadcasting commission, Nigerian broadcasting code, Broadcasting Standard, news, current affairs, sport rights, advertising, informercial, community broadcasting, Network Broadcasting, Pay Subscription Broadcasting, Broadcast Signal Distribution
Essentials of Marketing 13th edition
Author: William Perreault, Joseph Cannon, Jerome McCarthy
School: Modibbo Adama University of Technology
Department: Administration, Social and Management science
Course Code: MM311
Topics: Marketing, Marketing Concept, Customer Value, Social Responsibility, Marketing Ethics, Marketing Strategy Planning, Market Environment, Marketing Strategy, Organizational Customers, Business, Marketing Information, Product Management, New-Product Development, Product Planning, Product Planning, Retailers, Wholesalers, Personal Selling, Customer Service, Advertising, Publicity, Sales Promotion, Pricing Objectives, Pricing Policies, Price Setting, Ethical Marketing
Encyclopedia of Applied Ethics ,2nd edition
Author: Ruth Chadwick
School: University of Ibadan
Department: Arts and Humanities
Course Code: PHI203
Topics: Applied Ethics, abortion, accounting, business ethics, acts, omissions, addiction, adoption, advance directives, advertising, affirmative action, affordable housing, ageism, agricultural ethics, AIDS, altruism, economics, animal research, animal rights, Anthropocentrism, Archaeological Ethics, Aristotelian Ethics, Auditing Practices, arts, autonomy, benefit sharing, biobanks, Biocentrism, biodiversitybioethics, Bioinformatics, biopower, foucault, biotechnology, bioterrorism, border control, brain death, broadcast journalism, Buddhism, business ethics, capital punishment, casuistry, censorship, child abuse, Children’s Rights, Christian Ethics, citzenship, civil disobedience, climate change, clinical ethics, cloning, codes of ethics, collective guilt, communication ethics, Communitarianism, Community Consent, Complementary Medicine, information ethics, Computer Security, Confidentiality, Conflict of Interest, Confucianism, conjoined twins, Conscientious Objection, Consequentialism, Deontology, consumer rights, Contractarian Ethics, Corporate Ethics, Reputation Management, Corporate Governance, Corporate Responsibility, cosmetic surgery, Cosmopolitanism
Introduction to Business ,Student Edition
Author: Betty Brown, John Clow
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: BFN715, BUS205
Topics: Economic Resources, Economic systems, Business Ethics, Social Responsibility, Entrepreneurship, Business Ownership, Business Operations, Business Management, Money, Financial Institutions, Advertising, Marketing, Human Resources, Human Resources Management, Career Planning, Consumer Decisions, Consumer Rights, Consumer Responsibilities, Protecting Consumers, Credit, Money Management, Managing Personal Finances, Checking Accounts, Savings Accounts, Investing, Real Estate, Investment Options, Vehicle Insurance, Property Insurance, Life, Insurance, Health Insurance
Author: OJ Onwe
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: COP412
Topics: Cooperative marketing concept, Cooperative pricing, Customer relationship management, Cooperative marketing, Farm supply cooperative, Wholesale marketing, Marketing strategy, New product development, Branding cooperative marketing, Market segment, Marketing mix, Cooperative Marketing, Advertising, Direct marketing
Modern Principles of Economics ,3rd edition
Author: Tyler Cowen, Alex Tabarrok
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: ECO711
Topics: Power of Trade, Comparative Advantage, supply, demand, equilbrium, elasticity, tax, subsidy, price system, Price Ceiling, price Floor, International Trade, Externalities, firm, factor markets, cost, profit maximization, monopoly, price discrimination, pricing strategy, oligopoly, game theory, monopolistic competition, advertising, labor markets, governement, public goods, political economy, public choice, public policy, Decision Making, stock markets, personal finance, asymmetric information, moral hazard, adverse selection, consumer choice, economic growth, Gross domestic product, wealth of nations, growth, capital accumulation, saving, investment, financial system, business fluctuations, Unemployment, Labor Force Participation, Inflation, Quantity Theory of Money, aggregate demand, aggregate supply, The Federal Reserve System, Open Market Operations, Monetary Policy, federal budget, taxes, spending, fiscal policy, international economics, international finance
Modern Industrial Organization ,Fourth edition
Author: Dennis Carlton, Jeffrey Perloff
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: ECO722
Topics: Market Structures, Industrial Organization, competition, Monopolies, Monopsonies, Dominant Firms, Oligopoly, cartels, Product Differentiation, Monopolistic Competition, Industry Structure, Business Practices, Price Discrimination, Strategic Behavior, Vertical Integration, Vertical Restrictions, Information, Advertising, Disclosure, Dynamic Models, Market Clearing, Decision Making, patent, technological change, International Trade, Antitrust Laws, antitrust Policy, Regulation, Deregulation
Principles of marketing ,8th edition
Author: Lloyd Harris, Philip Kotler, Gary Armstrong, Hongwei He
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: ENT205
Topics: marketing, company, marketing strategy, marketplace, consumers, marketing environment, marketing environment analysis, marketing information, Consumer markets, buyer behaviour, Business markets, business buyer behaviour.customer value-driven strategy, Products, services, brands, customer value, building customer value, Developing new products, product life cycle, pricing, Pricing strategies, Marketing channels, delivering customer value, Retailing, wholesaling, Engaging consumers, communicating customer value, integrated marketing communications strategy, Advertising, public relations, Personal selling, sales promotion, Direct marketing, online marketing, social media marketing, mobile marketing, Extending marketing, marketing plan
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