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Advertising Campaign Execution Books

Principles of public relations

Author: Ate Asan Andrew

School: Edo University

Department: Administration, Social and Management science

Course Code: MAC216

Topics: Public relations, marketing, advertising, Public relations practitioners, persuasion, public opinion, propaganda, perception

Basic Marketing ,18th edition

Author: William Perreault, Joseph Cannon, Jerome McCarthy

School: Modibbo Adama University of Technology

Department: Administration, Social and Management science

Course Code: MM201, MM309

Topics: MarketinG, Macro-Marketing, Marketing Concept, Customer Value, Social Responsibility, Marketing Ethics, Marketing Strategy Planning, Market Environment, Economic Environment., Technological Environment, Political Environment, Legal Environment, Cultural Environment, Social Environment, Market Segmentation, Final Consumers, Buying Behavior, Consumer Decision Process, Marketing Information, Product Planning, Product Management, New-Product Development, Channel System, Distribution Customer Service, Logistics, Retailers, Wholesalers, Promotion, Integrated Marketing Communications, Personal Selling, Customer Service, Advertising, Publicity, Sales Promotion, Pricing Objectives, Pricing Policies, Price Setting, Marketing Plans, Ethical Marketing

Nigerian broadcasting code ,6th edition

Author: Nigeria Broadcasting commission

School: University of Ibadan

Department: Arts and Humanities

Course Code: CLA106

Topics: Nigeria Broadcasting commission, Nigerian broadcasting code, Broadcasting Standard, news, current affairs, sport rights, advertising, informercial, community broadcasting, Network Broadcasting, Pay Subscription Broadcasting, Broadcast Signal Distribution

Essentials of Marketing 13th edition

Author: William Perreault, Joseph Cannon, Jerome McCarthy

School: Modibbo Adama University of Technology

Department: Administration, Social and Management science

Course Code: MM311

Topics: Marketing, Marketing Concept, Customer Value, Social Responsibility, Marketing Ethics, Marketing Strategy Planning, Market Environment, Marketing Strategy, Organizational Customers, Business, Marketing Information, Product Management, New-Product Development, Product Planning, Product Planning, Retailers, Wholesalers, Personal Selling, Customer Service, Advertising, Publicity, Sales Promotion, Pricing Objectives, Pricing Policies, Price Setting, Ethical Marketing

Encyclopedia of Applied Ethics ,2nd edition

Author: Ruth Chadwick

School: University of Ibadan

Department: Arts and Humanities

Course Code: PHI203

Topics: Applied Ethics, abortion, accounting, business ethics, acts, omissions, addiction, adoption, advance directives, advertising, affirmative action, affordable housing, ageism, agricultural ethics, AIDS, altruism, economics, animal research, animal rights, Anthropocentrism, Archaeological Ethics, Aristotelian Ethics, Auditing Practices, arts, autonomy, benefit sharing, biobanks, Biocentrism, biodiversitybioethics, Bioinformatics, biopower, foucault, biotechnology, bioterrorism, border control, brain death, broadcast journalism, Buddhism, business ethics, capital punishment, casuistry, censorship, child abuse, Children’s Rights, Christian Ethics, citzenship, civil disobedience, climate change, clinical ethics, cloning, codes of ethics, collective guilt, communication ethics, Communitarianism, Community Consent, Complementary Medicine, information ethics, Computer Security, Confidentiality, Conflict of Interest, Confucianism, conjoined twins, Conscientious Objection, Consequentialism, Deontology, consumer rights, Contractarian Ethics, Corporate Ethics, Reputation Management, Corporate Governance, Corporate Responsibility, cosmetic surgery, Cosmopolitanism

Introduction to Business ,Student Edition

Author: Betty Brown, John Clow

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: BFN715, BUS205

Topics: Economic Resources, Economic systems, Business Ethics, Social Responsibility, Entrepreneurship, Business Ownership, Business Operations, Business Management, Money, Financial Institutions, Advertising, Marketing, Human Resources, Human Resources Management, Career Planning, Consumer Decisions, Consumer Rights, Consumer Responsibilities, Protecting Consumers, Credit, Money Management, Managing Personal Finances, Checking Accounts, Savings Accounts, Investing, Real Estate, Investment Options, Vehicle Insurance, Property Insurance, Life, Insurance, Health Insurance

Cooperative Marketing

Author: OJ Onwe

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: COP412

Topics: Cooperative marketing concept, Cooperative pricing, Customer relationship management, Cooperative marketing, Farm supply cooperative, Wholesale marketing, Marketing strategy, New product development, Branding cooperative marketing, Market segment, Marketing mix, Cooperative Marketing, Advertising, Direct marketing

Modern Principles of Economics ,3rd edition

Author: Tyler Cowen, Alex Tabarrok

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: ECO711

Topics: Power of Trade, Comparative Advantage, supply, demand, equilbrium, elasticity, tax, subsidy, price system, Price Ceiling, price Floor, International Trade, Externalities, firm, factor markets, cost, profit maximization, monopoly, price discrimination, pricing strategy, oligopoly, game theory, monopolistic competition, advertising, labor markets, governement, public goods, political economy, public choice, public policy, Decision Making, stock markets, personal finance, asymmetric information, moral hazard, adverse selection, consumer choice, economic growth, Gross domestic product, wealth of nations, growth, capital accumulation, saving, investment, financial system, business fluctuations, Unemployment, Labor Force Participation, Inflation, Quantity Theory of Money, aggregate demand, aggregate supply, The Federal Reserve System, Open Market Operations, Monetary Policy, federal budget, taxes, spending, fiscal policy, international economics, international finance

Modern Industrial Organization ,Fourth edition

Author: Dennis Carlton, Jeffrey Perloff

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: ECO722

Topics: Market Structures, Industrial Organization, competition, Monopolies, Monopsonies, Dominant Firms, Oligopoly, cartels, Product Differentiation, Monopolistic Competition, Industry Structure, Business Practices, Price Discrimination, Strategic Behavior, Vertical Integration, Vertical Restrictions, Information, Advertising, Disclosure, Dynamic Models, Market Clearing, Decision Making, patent, technological change, International Trade, Antitrust Laws, antitrust Policy, Regulation, Deregulation

Principles of marketing ,8th edition

Author: Lloyd Harris, Philip Kotler, Gary Armstrong, Hongwei He

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: ENT205

Topics: marketing, company, marketing strategy, marketplace, consumers, marketing environment, marketing environment analysis, marketing information, Consumer markets, buyer behaviour, Business markets, business buyer behaviour.customer value-driven strategy, Products, services, brands, customer value, building customer value, Developing new products, product life cycle, pricing, Pricing strategies, Marketing channels, delivering customer value, Retailing, wholesaling, Engaging consumers, communicating customer value, integrated marketing communications strategy, Advertising, public relations, Personal selling, sales promotion, Direct marketing, online marketing, social media marketing, mobile marketing, Extending marketing, marketing plan

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