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Advertising Campaign Execution Books

Communication Research

Author: Chidinma Onwubere, Myke Esiri, Des Wilson

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: JLS714, JLS814, MAC213

Topics: Communication Research, Communication Research Methods, Research Procedure, Print Media Research, Mass Communication Research, Electronic Media Research, Public Relations Research, Advertising Research, Media Effects Research

Introduction to Mass Communication ,10th edition

Author: Stanley Baran

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MAC111, MAC211, MAC311, MAC312, MAC316

Topics: Mass Communication, culture, media literacy, media, media industries, media audiences, books, newspaper, magazine, film, radio, recording, popular music, television, cable, mobile video, video games, internet, social media, strategic communication industries, public relations, advertising, mass-mediated culture, media freedom, media regulation, media effects

Writing for Mass Media 1

Author: IA Njoku

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MAC117

Topics: Mass media, Broadcast Style, media writing, print style, advertising style, public relations style, Information Sources, headlines, Avoiding Banality, Readability Formulas, semantics

Mass Communication Living in a Media World ,7th edition

Author: Ralph Hanson

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MAC324

Topics: Mass Communication, Media Business Consolidation, Globalization, written media, book, magazine, newspaper, electronic media, audio music, movies, mass production entertainment, Television Broadcast, Online Media, Strategic Communication, Advertising, Public Relations, media law, media ethics, Global Media Communication

Handbook of public relations ,10th edition

Author: Chris Skinner, Gary Mersham, Rene Benecke

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MAC232

Topics: public relations, development of public relations, communication, Stakeholder, reputation management, marketing, advertising, selling, internal communication, public relations programme, Print media, electronic media, Social media, Effective listening, Effective communication, spoken word, Business communication, Television technology, video technology, Direct-mail marketing, publishing, printing, event management, Promotional activities, Sponsorships, Exhibitions, trade fairs, Conferences, seminars, Corporate image, corporate identity, Corporate social investment, crisis management, Government, public affairs

The Dynamics of Mass Communication Media in the Digital Age ,8th edition

Author: Joseph Dominick

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MAC312, MAC316

Topics: Mass Communication, communication, media, newspaper, magazine, books, radio, ssound recording, motion pictures, television, internet, media professions, news gathering, news reporting, public relations, advertising, mass media regulations, global village

The Focal Encyclopedia of Photography ,4th edition

Author: Michael Peres

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MAC323

Topics: Photography, digital photography, Photographic Technology, History of Photography, Photographic Lens, Fine Art Photography, visual arts, Photography Programs, Photographic Higher Education, Photographic Workshops, magazine, Advertising, Catalog Photography, Commercial Photography, Food Photography, Illustration Photography, Still-Life Photography, Architectural Photography, Corporate Photography, Dance Photography, Theater Photography, Theatrical Photography, Freelance Photography, Identifi cation Photography, Industrial Photography, Landscape Photography, Digital Photography

International Public Relation

Author: Nnamdi Tobechukwu Ekeanyanwu

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MAC334

Topics: International Public Relations, public Relations, Domestic Public Relations, International Public Relations Publics, International Public Relations Strategies, International Relations, Corporate Advertising, European Public Relations, Middle East Public Relations, International Public Relations Codes of Ethics, Transnational Corporate Ethical Responsibilities

Media Research ,10th edition

Author: Roger Wimmer, Joseph Dominick

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MAC413

Topics: Media Research, research ethics, sampling, qualitative research, qualitative research methods, content analysis, survey research, longitudinal research, experimental research, hypothesis testing, statistical procedures, newspaper research, magazine research, electronic media research, advertising research, public relation research

Mass media in a changing world history, industry, controversy ,2nd edition

Author: George Rodman

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MAC416

Topics: Mass media, media impact, printing industries, books, newspapers, magazines, movies, radion, television, internet, electronic news, public relations, advertising, media support industry, media law, media ethics

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