Advertising Campaign Execution Books
Author: Chidinma Onwubere, Myke Esiri, Des Wilson
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: JLS714, JLS814, MAC213
Topics: Communication Research, Communication Research Methods, Research Procedure, Print Media Research, Mass Communication Research, Electronic Media Research, Public Relations Research, Advertising Research, Media Effects Research
Introduction to Mass Communication ,10th edition
Author: Stanley Baran
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MAC111, MAC211, MAC311, MAC312, MAC316
Topics: Mass Communication, culture, media literacy, media, media industries, media audiences, books, newspaper, magazine, film, radio, recording, popular music, television, cable, mobile video, video games, internet, social media, strategic communication industries, public relations, advertising, mass-mediated culture, media freedom, media regulation, media effects
Author: IA Njoku
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MAC117
Topics: Mass media, Broadcast Style, media writing, print style, advertising style, public relations style, Information Sources, headlines, Avoiding Banality, Readability Formulas, semantics
Mass Communication Living in a Media World ,7th edition
Author: Ralph Hanson
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MAC324
Topics: Mass Communication, Media Business Consolidation, Globalization, written media, book, magazine, newspaper, electronic media, audio music, movies, mass production entertainment, Television Broadcast, Online Media, Strategic Communication, Advertising, Public Relations, media law, media ethics, Global Media Communication
Handbook of public relations ,10th edition
Author: Chris Skinner, Gary Mersham, Rene Benecke
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MAC232
Topics: public relations, development of public relations, communication, Stakeholder, reputation management, marketing, advertising, selling, internal communication, public relations programme, Print media, electronic media, Social media, Effective listening, Effective communication, spoken word, Business communication, Television technology, video technology, Direct-mail marketing, publishing, printing, event management, Promotional activities, Sponsorships, Exhibitions, trade fairs, Conferences, seminars, Corporate image, corporate identity, Corporate social investment, crisis management, Government, public affairs
The Dynamics of Mass Communication Media in the Digital Age ,8th edition
Author: Joseph Dominick
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MAC312, MAC316
Topics: Mass Communication, communication, media, newspaper, magazine, books, radio, ssound recording, motion pictures, television, internet, media professions, news gathering, news reporting, public relations, advertising, mass media regulations, global village
The Focal Encyclopedia of Photography ,4th edition
Author: Michael Peres
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MAC323
Topics: Photography, digital photography, Photographic Technology, History of Photography, Photographic Lens, Fine Art Photography, visual arts, Photography Programs, Photographic Higher Education, Photographic Workshops, magazine, Advertising, Catalog Photography, Commercial Photography, Food Photography, Illustration Photography, Still-Life Photography, Architectural Photography, Corporate Photography, Dance Photography, Theater Photography, Theatrical Photography, Freelance Photography, Identifi cation Photography, Industrial Photography, Landscape Photography, Digital Photography
Author: Nnamdi Tobechukwu Ekeanyanwu
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MAC334
Topics: International Public Relations, public Relations, Domestic Public Relations, International Public Relations Publics, International Public Relations Strategies, International Relations, Corporate Advertising, European Public Relations, Middle East Public Relations, International Public Relations Codes of Ethics, Transnational Corporate Ethical Responsibilities
Author: Roger Wimmer, Joseph Dominick
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MAC413
Topics: Media Research, research ethics, sampling, qualitative research, qualitative research methods, content analysis, survey research, longitudinal research, experimental research, hypothesis testing, statistical procedures, newspaper research, magazine research, electronic media research, advertising research, public relation research
Mass media in a changing world history, industry, controversy ,2nd edition
Author: George Rodman
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MAC416
Topics: Mass media, media impact, printing industries, books, newspapers, magazines, movies, radion, television, internet, electronic news, public relations, advertising, media support industry, media law, media ethics
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