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Advertising Campaign Execution Books

Fundamentals of Business Marketing Research

Author: David Reid, Richard Plank

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MKT859

Topics: Business Marketing, Marketing Strategy, Business Market Planning, Business Market Strategy, International Business Marketing, Organizational Buying, Purchasing Management, Organizational Buying Behavior, Buyer-Seller Relationships, Marketing Sciences, Market Research, forecasting, Market Segmentation, New Product Development, New Product Diffusion, product, Product Management, Pricing, Distribution, Marketing Communications, Competition, Channel Management, Logistics, Physical Distribution, Advertising, Sales Promotion, public relations, Sales Training, Personal Selling, Marketing Planning, Marketing Strategy

The Routledge Handbook of Mass Media Ethics, 2nd edition

Author: Lee Wilkins, Clifford Christians

School: National Open University of Nigeria

Department: Arts and Humanities

Course Code: PHL242

Topics: Mass Media Ethics, Essential Shared Values, 21st Century Journalism, moral development, medial law, media ethic justice, professional practice, truth, objectivity, Photojournalism Ethics, diversity, Exploring Latin American Advertising Ethics, moral problems, Pornography Demand Ethical Critique, violence, normative culture, coercion, consent, social media struggle, Digital Ethics, peace journalism, Buddhist Moral Ethics, Communitarianism, Feminist Media Ethics, Spatial Ethics, Freedom of Expression, media ownership, media autonomy, democracy

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Administration, Social and Management science

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Agriculture and Veterinary Medicine

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Arts and Humanities

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Education

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Engineering

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General studies

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Law

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Medical, Pharmaceutical and Health science

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Science and Technology