Advertising Tripod Books
Media Ethics Cases and Moral Reasoning, 10th edition
Author: Clifford Christians, Mark Fackler, Kathy Brittain Richardson, Peggy Kres, Robert Woodshel
School: National Open University of Nigeria
Department: Arts and Humanities
Course Code: PHL242
Topics: Media Ethics Cases, Moral Reasoning, Institutional Pressures, Truth telling, social justice, privacy, advertising persuasion, Media Gatekeepers, Stereotyping Disability, anti-obesity, Ad blocking, native advertising, niche markets, ethical vision, Public Communication, persuasion, Conflicting Loyalties, representing political powers, entertainment, violence, profits, wealth, public trust, media scope, media depth, censorship
Principles of public relations
Author: Ate Asan Andrew
School: Edo University
Department: Administration, Social and Management science
Course Code: MAC216
Topics: Public relations, marketing, advertising, Public relations practitioners, persuasion, public opinion, propaganda, perception
Author: William Perreault, Joseph Cannon, Jerome McCarthy
School: Modibbo Adama University of Technology
Department: Administration, Social and Management science
Course Code: MM201, MM309
Topics: MarketinG, Macro-Marketing, Marketing Concept, Customer Value, Social Responsibility, Marketing Ethics, Marketing Strategy Planning, Market Environment, Economic Environment., Technological Environment, Political Environment, Legal Environment, Cultural Environment, Social Environment, Market Segmentation, Final Consumers, Buying Behavior, Consumer Decision Process, Marketing Information, Product Planning, Product Management, New-Product Development, Channel System, Distribution Customer Service, Logistics, Retailers, Wholesalers, Promotion, Integrated Marketing Communications, Personal Selling, Customer Service, Advertising, Publicity, Sales Promotion, Pricing Objectives, Pricing Policies, Price Setting, Marketing Plans, Ethical Marketing
Essentials of Marketing 13th edition
Author: William Perreault, Joseph Cannon, Jerome McCarthy
School: Modibbo Adama University of Technology
Department: Administration, Social and Management science
Course Code: MM311
Topics: Marketing, Marketing Concept, Customer Value, Social Responsibility, Marketing Ethics, Marketing Strategy Planning, Market Environment, Marketing Strategy, Organizational Customers, Business, Marketing Information, Product Management, New-Product Development, Product Planning, Product Planning, Retailers, Wholesalers, Personal Selling, Customer Service, Advertising, Publicity, Sales Promotion, Pricing Objectives, Pricing Policies, Price Setting, Ethical Marketing
Encyclopedia of Applied Ethics ,2nd edition
Author: Ruth Chadwick
School: University of Ibadan
Department: Arts and Humanities
Course Code: PHI203
Topics: Applied Ethics, abortion, accounting, business ethics, acts, omissions, addiction, adoption, advance directives, advertising, affirmative action, affordable housing, ageism, agricultural ethics, AIDS, altruism, economics, animal research, animal rights, Anthropocentrism, Archaeological Ethics, Aristotelian Ethics, Auditing Practices, arts, autonomy, benefit sharing, biobanks, Biocentrism, biodiversitybioethics, Bioinformatics, biopower, foucault, biotechnology, bioterrorism, border control, brain death, broadcast journalism, Buddhism, business ethics, capital punishment, casuistry, censorship, child abuse, Children’s Rights, Christian Ethics, citzenship, civil disobedience, climate change, clinical ethics, cloning, codes of ethics, collective guilt, communication ethics, Communitarianism, Community Consent, Complementary Medicine, information ethics, Computer Security, Confidentiality, Conflict of Interest, Confucianism, conjoined twins, Conscientious Objection, Consequentialism, Deontology, consumer rights, Contractarian Ethics, Corporate Ethics, Reputation Management, Corporate Governance, Corporate Responsibility, cosmetic surgery, Cosmopolitanism
Nigerian broadcasting code ,6th edition
Author: Nigeria Broadcasting commission
School: University of Ibadan
Department: Arts and Humanities
Course Code: CLA106
Topics: Nigeria Broadcasting commission, Nigerian broadcasting code, Broadcasting Standard, news, current affairs, sport rights, advertising, informercial, community broadcasting, Network Broadcasting, Pay Subscription Broadcasting, Broadcast Signal Distribution
Author: OJ Onwe
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: COP412
Topics: Cooperative marketing concept, Cooperative pricing, Customer relationship management, Cooperative marketing, Farm supply cooperative, Wholesale marketing, Marketing strategy, New product development, Branding cooperative marketing, Market segment, Marketing mix, Cooperative Marketing, Advertising, Direct marketing
Author: Chidinma Onwubere, Myke Esiri, Des Wilson
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: JLS714, JLS814, MAC213
Topics: Communication Research, Communication Research Methods, Research Procedure, Print Media Research, Mass Communication Research, Electronic Media Research, Public Relations Research, Advertising Research, Media Effects Research
Author: James Grunig, Todd hunt
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: JLS732
Topics: Managing Public Relations, Public Relations, media relations, community relations, public affairs, government relations, educational relations, economic education, financial public relations, public communication campaigns, public relations writing, press releases, radio, television, newsletter, newspaper, magazine, public relations advertising
Introduction to Business ,Student Edition
Author: Betty Brown, John Clow
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: BFN715, BUS205
Topics: Economic Resources, Economic systems, Business Ethics, Social Responsibility, Entrepreneurship, Business Ownership, Business Operations, Business Management, Money, Financial Institutions, Advertising, Marketing, Human Resources, Human Resources Management, Career Planning, Consumer Decisions, Consumer Rights, Consumer Responsibilities, Protecting Consumers, Credit, Money Management, Managing Personal Finances, Checking Accounts, Savings Accounts, Investing, Real Estate, Investment Options, Vehicle Insurance, Property Insurance, Life, Insurance, Health Insurance
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