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Media Ethics Cases and Moral Reasoning, 10th edition

Author: Clifford Christians, Mark Fackler, Kathy Brittain Richardson, Peggy Kres, Robert Woodshel

School: National Open University of Nigeria

Department: Arts and Humanities

Course Code: PHL242

Topics: Media Ethics Cases, Moral Reasoning, Institutional Pressures, Truth telling, social justice, privacy, advertising persuasion, Media Gatekeepers, Stereotyping Disability, anti-obesity, Ad blocking, native advertising, niche markets, ethical vision, Public Communication, persuasion, Conflicting Loyalties, representing political powers, entertainment, violence, profits, wealth, public trust, media scope, media depth, censorship

Principles of public relations

Author: Ate Asan Andrew

School: Edo University

Department: Administration, Social and Management science

Course Code: MAC216

Topics: Public relations, marketing, advertising, Public relations practitioners, persuasion, public opinion, propaganda, perception

Basic Marketing ,18th edition

Author: William Perreault, Joseph Cannon, Jerome McCarthy

School: Modibbo Adama University of Technology

Department: Administration, Social and Management science

Course Code: MM201, MM309

Topics: MarketinG, Macro-Marketing, Marketing Concept, Customer Value, Social Responsibility, Marketing Ethics, Marketing Strategy Planning, Market Environment, Economic Environment., Technological Environment, Political Environment, Legal Environment, Cultural Environment, Social Environment, Market Segmentation, Final Consumers, Buying Behavior, Consumer Decision Process, Marketing Information, Product Planning, Product Management, New-Product Development, Channel System, Distribution Customer Service, Logistics, Retailers, Wholesalers, Promotion, Integrated Marketing Communications, Personal Selling, Customer Service, Advertising, Publicity, Sales Promotion, Pricing Objectives, Pricing Policies, Price Setting, Marketing Plans, Ethical Marketing

Essentials of Marketing 13th edition

Author: William Perreault, Joseph Cannon, Jerome McCarthy

School: Modibbo Adama University of Technology

Department: Administration, Social and Management science

Course Code: MM311

Topics: Marketing, Marketing Concept, Customer Value, Social Responsibility, Marketing Ethics, Marketing Strategy Planning, Market Environment, Marketing Strategy, Organizational Customers, Business, Marketing Information, Product Management, New-Product Development, Product Planning, Product Planning, Retailers, Wholesalers, Personal Selling, Customer Service, Advertising, Publicity, Sales Promotion, Pricing Objectives, Pricing Policies, Price Setting, Ethical Marketing

Encyclopedia of Applied Ethics ,2nd edition

Author: Ruth Chadwick

School: University of Ibadan

Department: Arts and Humanities

Course Code: PHI203

Topics: Applied Ethics, abortion, accounting, business ethics, acts, omissions, addiction, adoption, advance directives, advertising, affirmative action, affordable housing, ageism, agricultural ethics, AIDS, altruism, economics, animal research, animal rights, Anthropocentrism, Archaeological Ethics, Aristotelian Ethics, Auditing Practices, arts, autonomy, benefit sharing, biobanks, Biocentrism, biodiversitybioethics, Bioinformatics, biopower, foucault, biotechnology, bioterrorism, border control, brain death, broadcast journalism, Buddhism, business ethics, capital punishment, casuistry, censorship, child abuse, Children’s Rights, Christian Ethics, citzenship, civil disobedience, climate change, clinical ethics, cloning, codes of ethics, collective guilt, communication ethics, Communitarianism, Community Consent, Complementary Medicine, information ethics, Computer Security, Confidentiality, Conflict of Interest, Confucianism, conjoined twins, Conscientious Objection, Consequentialism, Deontology, consumer rights, Contractarian Ethics, Corporate Ethics, Reputation Management, Corporate Governance, Corporate Responsibility, cosmetic surgery, Cosmopolitanism

Nigerian broadcasting code ,6th edition

Author: Nigeria Broadcasting commission

School: University of Ibadan

Department: Arts and Humanities

Course Code: CLA106

Topics: Nigeria Broadcasting commission, Nigerian broadcasting code, Broadcasting Standard, news, current affairs, sport rights, advertising, informercial, community broadcasting, Network Broadcasting, Pay Subscription Broadcasting, Broadcast Signal Distribution

Cooperative Marketing

Author: OJ Onwe

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: COP412

Topics: Cooperative marketing concept, Cooperative pricing, Customer relationship management, Cooperative marketing, Farm supply cooperative, Wholesale marketing, Marketing strategy, New product development, Branding cooperative marketing, Market segment, Marketing mix, Cooperative Marketing, Advertising, Direct marketing

Communication Research

Author: Chidinma Onwubere, Myke Esiri, Des Wilson

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: JLS714, JLS814, MAC213

Topics: Communication Research, Communication Research Methods, Research Procedure, Print Media Research, Mass Communication Research, Electronic Media Research, Public Relations Research, Advertising Research, Media Effects Research

Managing Public Relations

Author: James Grunig, Todd hunt

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: JLS732

Topics: Managing Public Relations, Public Relations, media relations, community relations, public affairs, government relations, educational relations, economic education, financial public relations, public communication campaigns, public relations writing, press releases, radio, television, newsletter, newspaper, magazine, public relations advertising

Introduction to Business ,Student Edition

Author: Betty Brown, John Clow

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: BFN715, BUS205

Topics: Economic Resources, Economic systems, Business Ethics, Social Responsibility, Entrepreneurship, Business Ownership, Business Operations, Business Management, Money, Financial Institutions, Advertising, Marketing, Human Resources, Human Resources Management, Career Planning, Consumer Decisions, Consumer Rights, Consumer Responsibilities, Protecting Consumers, Credit, Money Management, Managing Personal Finances, Checking Accounts, Savings Accounts, Investing, Real Estate, Investment Options, Vehicle Insurance, Property Insurance, Life, Insurance, Health Insurance

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