Advertising Books
Foundations Of Marketing ,8th Edition
Author: William Pride, OC Ferrell
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MKT829
Topics: Marketing, customer-driven strategic Marketing, marketing strategies, Marketing environment, Marketing research, information systems, target market, Market segmentation, Market evaluation, consumer buying behavior, business markets, buying behavior, global markets, digital marketing, social networking, product, branding, packaging, pricing, marketing channels, supply-chain management, retailing, direct marketing, wholesaling, integrated marketing communications, advertising, public relations, personal selling, sales promotion
Business Marketing Management B2B
Author: Michael Hutt, Thomas Speh
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MKT859
Topics: Business Marketing Management, business market, business marketing environment, Organizational Buying Behavior, Customer Relationship Management, marketing opportunites, business marketing strategy, business marketing planning, business marketing sstrategies, innovation, new industrial product development, Business marketing channels.E-commerce strategies, supply chain management, pricing strategy, business marketing communications, advertising, sales promotion, personal selling function, marketing performance management
Fundamentals of Business Marketing Research
Author: David Reid, Richard Plank
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MKT859
Topics: Business Marketing, Marketing Strategy, Business Market Planning, Business Market Strategy, International Business Marketing, Organizational Buying, Purchasing Management, Organizational Buying Behavior, Buyer-Seller Relationships, Marketing Sciences, Market Research, forecasting, Market Segmentation, New Product Development, New Product Diffusion, product, Product Management, Pricing, Distribution, Marketing Communications, Competition, Channel Management, Logistics, Physical Distribution, Advertising, Sales Promotion, public relations, Sales Training, Personal Selling, Marketing Planning, Marketing Strategy
The Routledge Handbook of Mass Media Ethics, 2nd edition
Author: Lee Wilkins, Clifford Christians
School: National Open University of Nigeria
Department: Arts and Humanities
Course Code: PHL242
Topics: Mass Media Ethics, Essential Shared Values, 21st Century Journalism, moral development, medial law, media ethic justice, professional practice, truth, objectivity, Photojournalism Ethics, diversity, Exploring Latin American Advertising Ethics, moral problems, Pornography Demand Ethical Critique, violence, normative culture, coercion, consent, social media struggle, Digital Ethics, peace journalism, Buddhist Moral Ethics, Communitarianism, Feminist Media Ethics, Spatial Ethics, Freedom of Expression, media ownership, media autonomy, democracy
The Dynamics of Persuasion Communication and Attitudes in the 21st Century
Author: Richard Perloff
School: National Open University of Nigeria
Department: Arts and Humanities
Course Code: ENG314
Topics: Persuasion Communication, attitudes, attitude measurement, Processing Persuasive Communications, emotional message appeals, Cognitive Dissonance Theory, Interpersonal Persuasion, Advertising, Marketing, Persuasion, Health Communication Campaigns
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