Business Books
Social Entrepreneurship and Community Development
Author: Andow Helen
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: ENT413
Topics: Social Entrepreneurship, Community Development, social capital, social impact, social enterprise, social innovation, social business model, social investment, Social Returns on Investment
Technology Entrepreneurship and Intellectual Property Rights
Author: Toyosi Daniel
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: ENT415
Topics: Technology Entrepreneurship, Intellectual Property Rights, Technology Business Incubators, SWOT Analysis, SWOT, Knowledge Management, intellectual capital
Author: Abdullahi Araga
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: ENT421
Topics: Risk Management, Business Stakeholders, risk, causes of risk, risk detection, risk evaluation, risk control, risk financing, risk, quality control
Author: Onyemaechi Onwe
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: FMS825
Topics: Research Methodology, Research Process, research, Research Proposal, research project, Research Activity, Research Design, Data Collection, Variables, Sample Selection, Sampling Techniques, Randomness, Randomisation, Research Questions, Questionnaire Design, Hypothesis, Hypothesis testing, Z-Statistic, Non-Parametric Tools, data presentation, data analysis, research report, business research
Author: Robert Heath, Gabriel Vasquez
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: INR302
Topics: Public Relations, Two-Way Symmetrical Public Relations, Cultural Topoi, community, Interpersonal Communication, Public Relations Field Dynamics, Crisis Communication, Communication Tactics, Public Relations Law, Integrating, Planning, Evaluation, Stewardship, Activism, Conflict Resolution, ORGANIZATIONAL LEGITIMACY, Organizational Change, Issues Management, Accreditation, Public Relations ethics, Social Responsibility, Public Relations Agency Business, Strategic Media Planning, Public Relations Media Model, Organizational Communication, Corporate Communication, Anticipatory Model of Crisis Management, Crisis Management, Corporate Apologia, race, reputation, Managing Community Relationships, Educational Public Relations, Sports Information Directing, Political Power Through Public Relations, cyberspin, globalizing public relations, multinationalism, Cultural Diversity, Effective Public Relations, International Public Relations, Middle East Public Relations
On Writing Well, 30th Anniversary Edition
Author: William Zinsser
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MAC117
Topics: writing, principles of writing, methods of writing, forms of writing, literature, business writing, Attitudes, Writing Family History, Memoir
Melvin Mencher’s news reporting and writing ,12th edition
Author: Melvin Mencher
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MAC121, JLS724, MAC225
Topics: news reporting, news writing, Reporting Principles, story, lead, story structure, Writer’s Art, Features, Long Stories, Series, Broadcast Newswriting, Writing News Releases, News Releases, Digging for Information, Interviewing Principles, Interviewing Practices, Speeches, Meetings, News Conferences, Hunches, Feelings, Stereotypes, Accidents, Disasters, Police Beat, obituaries, courts, sports, Business Reporting, Morality of Journalism
Principles and Practice of Marketing ,8th edition
Author: David Jobber, Fiona Ellis-Chadwick
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MAC132
Topics: Marketing, Marketing Environment, consumer behavior, marketing ethics, Organizational Buying, Corporate Social Responsibility, Marketing Research, Business Intelligence, Market Segmentation, marketing Positioning, Creating Customer Value, Customer Value, Integrated Marketing Communications, Mass Marketing Communications, Direct Marketing Communications, Digital Marketing, Social Media, distribution, Marketing Planning, marketing Strategy, Marketing Planning, Analysing Competitors, competitive advantage, global marketing strategy, Managing Marketing Implementation
Author: Nnamdi Tobechukwu Ekeanyanwu
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MAC225
Topics: News Writing, news Reporting, News Reporter, news, Conducting Interviews, News Gathering, news Sources, Journalese, print media, story structure, news stories, Reporter’s Checklist, Broadcast Copy, Specialised Reporting, Online Reporting, Science and Technology Reporting, Reporting Sports, Political Reporting, Economy Reporting, Business Reporting, Press Laws, press freedom
Mass Communication Living in a Media World ,7th edition
Author: Ralph Hanson
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MAC324
Topics: Mass Communication, Media Business Consolidation, Globalization, written media, book, magazine, newspaper, electronic media, audio music, movies, mass production entertainment, Television Broadcast, Online Media, Strategic Communication, Advertising, Public Relations, media law, media ethics, Global Media Communication
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