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Social Entrepreneurship and Community Development

Author: Andow Helen

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: ENT413

Topics: Social Entrepreneurship, Community Development, social capital, social impact, social enterprise, social innovation, social business model, social investment, Social Returns on Investment

Technology Entrepreneurship and Intellectual Property Rights

Author: Toyosi Daniel

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: ENT415

Topics: Technology Entrepreneurship, Intellectual Property Rights, Technology Business Incubators, SWOT Analysis, SWOT, Knowledge Management, intellectual capital

Risk Management

Author: Abdullahi Araga

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: ENT421

Topics: Risk Management, Business Stakeholders, risk, causes of risk, risk detection, risk evaluation, risk control, risk financing, risk, quality control

Research Methodology

Author: Onyemaechi Onwe

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: FMS825

Topics: Research Methodology, Research Process, research, Research Proposal, research project, Research Activity, Research Design, Data Collection, Variables, Sample Selection, Sampling Techniques, Randomness, Randomisation, Research Questions, Questionnaire Design, Hypothesis, Hypothesis testing, Z-Statistic, Non-Parametric Tools, data presentation, data analysis, research report, business research

Handbook of Public Relations

Author: Robert Heath, Gabriel Vasquez

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: INR302

Topics: Public Relations, Two-Way Symmetrical Public Relations, Cultural Topoi, community, Interpersonal Communication, Public Relations Field Dynamics, Crisis Communication, Communication Tactics, Public Relations Law, Integrating, Planning, Evaluation, Stewardship, Activism, Conflict Resolution, ORGANIZATIONAL LEGITIMACY, Organizational Change, Issues Management, Accreditation, Public Relations ethics, Social Responsibility, Public Relations Agency Business, Strategic Media Planning, Public Relations Media Model, Organizational Communication, Corporate Communication, Anticipatory Model of Crisis Management, Crisis Management, Corporate Apologia, race, reputation, Managing Community Relationships, Educational Public Relations, Sports Information Directing, Political Power Through Public Relations, cyberspin, globalizing public relations, multinationalism, Cultural Diversity, Effective Public Relations, International Public Relations, Middle East Public Relations

On Writing Well, 30th Anniversary Edition

Author: William Zinsser

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MAC117

Topics: writing, principles of writing, methods of writing, forms of writing, literature, business writing, Attitudes, Writing Family History, Memoir

Melvin Mencher’s news reporting and writing ,12th edition

Author: Melvin Mencher

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MAC121, JLS724, MAC225

Topics: news reporting, news writing, Reporting Principles, story, lead, story structure, Writer’s Art, Features, Long Stories, Series, Broadcast Newswriting, Writing News Releases, News Releases, Digging for Information, Interviewing Principles, Interviewing Practices, Speeches, Meetings, News Conferences, Hunches, Feelings, Stereotypes, Accidents, Disasters, Police Beat, obituaries, courts, sports, Business Reporting, Morality of Journalism

Principles and Practice of Marketing ,8th edition

Author: David Jobber, Fiona Ellis-Chadwick

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MAC132

Topics: Marketing, Marketing Environment, consumer behavior, marketing ethics, Organizational Buying, Corporate Social Responsibility, Marketing Research, Business Intelligence, Market Segmentation, marketing Positioning, Creating Customer Value, Customer Value, Integrated Marketing Communications, Mass Marketing Communications, Direct Marketing Communications, Digital Marketing, Social Media, distribution, Marketing Planning, marketing Strategy, Marketing Planning, Analysing Competitors, competitive advantage, global marketing strategy, Managing Marketing Implementation

News Writing & Reporting

Author: Nnamdi Tobechukwu Ekeanyanwu

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MAC225

Topics: News Writing, news Reporting, News Reporter, news, Conducting Interviews, News Gathering, news Sources, Journalese, print media, story structure, news stories, Reporter’s Checklist, Broadcast Copy, Specialised Reporting, Online Reporting, Science and Technology Reporting, Reporting Sports, Political Reporting, Economy Reporting, Business Reporting, Press Laws, press freedom

Mass Communication Living in a Media World ,7th edition

Author: Ralph Hanson

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MAC324

Topics: Mass Communication, Media Business Consolidation, Globalization, written media, book, magazine, newspaper, electronic media, audio music, movies, mass production entertainment, Television Broadcast, Online Media, Strategic Communication, Advertising, Public Relations, media law, media ethics, Global Media Communication

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