Channels Books
Author: Jeremy Berg, John Tymoczko, Gregory Gatto, Lubert Stryer
School: University of Nigeria, Nsukka
Department: Medical, Pharmaceutical and Health science
Course Code: BIC201, BIC202, BIC203, BIC301, BIC302
Topics: Protein Composition, Protein Structure, proteome, DNA, RNA, Genetic Information, genes, genomes, Evolution, Bioinformatics, Hemoglobin, Enzymes, Catalytic Strategies, Regulatory Strategies, Carbohydrates, Lipids, Cell Membranes, Membrane Channels, Membrane Pumps, Signal-Transduction Pathways, Metabolism, Glycolysis, Gluconeogenesis, Citric Acid Cycle, Oxidative Phosphorylation, Light Reactions, Photosynthesis, Calvin Cycle, Pentose Phosphate Pathway, Glycogen Metabolism, Fatty Acid Metabolism, Protein Turnover, Amino Acid Catabolism, Nucleotide Biosynthesis, Membrane Lipids, Membrane Steroids, Drug Development, DNA Replication, DNA Repair, DNA Recombination, RNA Synthesis, RNA Processing, Protein Synthesis, Gene Expression, Prokaryotes, Eukaryotes, Sensory Systems, Immune System, Molecular Motors
Principles of marketing ,8th edition
Author: Lloyd Harris, Philip Kotler, Gary Armstrong, Hongwei He
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: ENT205
Topics: marketing, company, marketing strategy, marketplace, consumers, marketing environment, marketing environment analysis, marketing information, Consumer markets, buyer behaviour, Business markets, business buyer behaviour.customer value-driven strategy, Products, services, brands, customer value, building customer value, Developing new products, product life cycle, pricing, Pricing strategies, Marketing channels, delivering customer value, Retailing, wholesaling, Engaging consumers, communicating customer value, integrated marketing communications strategy, Advertising, public relations, Personal selling, sales promotion, Direct marketing, online marketing, social media marketing, mobile marketing, Extending marketing, marketing plan
Author: CI Okeke, Eunice Adegbola, Bilkisu Katagum
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MKT201
Topics: Elements of Marketing, Marketing Environment, Product Classifications, Channels of Distribution, Product Life Cycle, New Product Development, marketing mix, Market Segmentation, packing, branding
Author: Roger Kerin, Steven Hartley
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MKT306
Topics: Marketing, Marketing process, Marketing strategies, effective market plan, marketing environment, sustainable Marketing, consumer behavior, customers, Marketing opportunities, Marketing research, Marketing segmentation, developing new products, developing new services, services marketing, Marketing channels, supply chains, retailing, wholesaling, integrated Marketing communications, direct marketing, advertising, sales promotion, public relations, personal selling, sales management, multichannel Marketing, strategic Marketing process
Marketing of Financial Services
Author: Ogbuji Chinedu, Mande Samaila, Eunice Adegbola, Bilkisu Katagum
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MKT402
Topics: Financial Services Marketing, Financial Services, Customer Orientation, Retail Banking, Wholesale Banking, Consumer Behaviour, Decision Making Process, Financial Service Development, Financial Service Management, Marketing Channels, Advertising, Sales Promotion, Branding, Brand Management, Marketing Research, Pricing, Profitability, Decision Making, Financial Service Industry, Competitive Marketing Strategies
Business to Business Marketing (B2B Sales And Marketing)
Author: Wim Biemans
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MKT859
Topics: Business to Business Marketing, Business to Business sales, creating value, managing products, managing services, managing sales, delivery channels, managing communication, managing price, marketing evaluation, marketing control, marketing
Foundations Of Marketing ,8th Edition
Author: William Pride, OC Ferrell
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MKT829
Topics: Marketing, customer-driven strategic Marketing, marketing strategies, Marketing environment, Marketing research, information systems, target market, Market segmentation, Market evaluation, consumer buying behavior, business markets, buying behavior, global markets, digital marketing, social networking, product, branding, packaging, pricing, marketing channels, supply-chain management, retailing, direct marketing, wholesaling, integrated marketing communications, advertising, public relations, personal selling, sales promotion
Business Marketing Management B2B
Author: Michael Hutt, Thomas Speh
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MKT859
Topics: Business Marketing Management, business market, business marketing environment, Organizational Buying Behavior, Customer Relationship Management, marketing opportunites, business marketing strategy, business marketing planning, business marketing sstrategies, innovation, new industrial product development, Business marketing channels.E-commerce strategies, supply chain management, pricing strategy, business marketing communications, advertising, sales promotion, personal selling function, marketing performance management
Tourist Sites Products & Operations 2
Author: DA Ayano
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: TSM244
Topics: Tourist Sites Products, Tourist Sites Operations, Tourism Management, Managing Urban Tourism, tourism Marketing Management, International Tourism crisis, UK Tour Operating Industry, Tour Operating Value Chain, Tour Operators’ Strategies, Distribution Channels, Channel Management Issues
Communication and Audio-Visual Techniques
Author: CPO Obinne
School: National Open University of Nigeria
Department: Agriculture and Veterinary Medicine
Course Code: AEM304
Topics: Communication feedback, Two-Step Flow Communication Theory, Visual Aids, Effective Writing, Editing, Audio-Visual Aids, Designing Effective Extension Messages, message treatment, mass media, group channels
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