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Choice Books

The economics of the health ,8th Edition

Author: Sherman Folland, Allen Good man, Miron Stano

School: National Open University of Nigeria

Department: Medical, Pharmaceutical and Health science

Course Code: ECO725

Topics: health economics, consumer theory, regression analysis, multiple regression analysis, economic efficiency, cost-benefit analysis, cost-effective analysis, cost-utility analysis, production of health, health capital demand, health insurance, health insurance demand, health insurance supply, consumer choice, demand, assymetric information, health insurance markets, managed care, nonprofit firms, hospitals, long-term care, physician, s practice, supplier-induced demand, physician agency, health care labor markets, health care labor supply, pharmaceutical industry, drug pricing, equity, efficiency, health care market, social insurance, comparative health care systems, health system reform, social capital, social health

Research Methods

Author: AF Ahmed

School: National Open University of Nigeria

Department: Arts and Humanities

Course Code: ISL302

Topics: Research Methods, Problem Identification, Choice of Topic, Problems of Research, Hypotheses formulation, Research Proposal, Literature Review, Research Instruments, Sampling Techniques, Referencing

Economic Theory

Author: JO Onyemaechi

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: ECO802

Topics: Economic Theory, Economic Principles, Economic Analysis, Market Participants, Circular Flow of Economic Activity, Consumer Choice, Maximisation of Utility, Market Demand, Price-Elasticity of Demand, demand function, Theory of Production, Optimal Input Combinations, cost functions, Profit Maximisation, National Income Determination, Government, Foreign Trade, Economy, Money Market Equilibrium, General Equilibrium, Federal Government Budget, Income, Employment, Price Level, Inflation, Output, Unemployment, Distribution of Income, Resource Allocation, Theory of Welfare Economics, Welfare Economics, Perfect Competition

Advertising, promotion and other spects of integrated marketing communications ,10th Edition

Author: Terence Shimp, Craig Andrews

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MAC331

Topics: Advertising, promotion, integrated marketing communications, Brand Equity, brand Accountability, Brand Adoption, Brand Naming, Intellectual Property, integrated marketing communications planning, Segmentation, Targeting, Positioning, Communications Process, Consumer Behavior, Objective Setting, persuasion, Advertising Management, Media Choices, Effective Ad Messages, Creative Ad Messages, Traditional Advertising Media, Advertising Media, digital media, Online Advertising, Mobile Advertising, App Advertising, social media, Direct Marketing, Media Planning, media Analysis, Sales Promotion, trade promotion, Sales Promotion, Consumer Sales Promotion, Public Relations, Content Marketing, Viral Marketing, Sponsorships, Packaging, Point-of-Purchase Communications, Signage, personal selling

Micro Economics

Author: AEM NOUN

School: National Open University of Nigeria

Department: Agriculture and Veterinary Medicine

Course Code: AEM751

Topics: Micro Economics, resoruces, scarcity, choice, opportunity cost, economic problems, consumer behavior, cardinal utility analysis, total utility, marginal utility, utility maximization, consumers demand curve, indifference curve analysis, consumer surplus, Law of demand, market demand, supply, supply curves, market supply, Equilibrium Price, equilibrium quantity, market equilibrium, elasticity, supply elasticity, demand elasticity, Cross elasticity, Law of diminishing return, production function, isocosts, producer equilibrium, production possibility curve, Isorevenue line, long run total cost, Long run marginal cost curves, amrket structure, firm, industry, monopoly, monopolistic competition, oligopoly, Total cost-total revenue analysis, Marginal cost-marginal revenue analysis, pricing, perfect competition

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Administration, Social and Management science

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Agriculture and Veterinary Medicine

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Engineering

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Law

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Medical, Pharmaceutical and Health science

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Science and Technology