Choice Books
The economics of the health ,8th Edition
Author: Sherman Folland, Allen Good man, Miron Stano
School: National Open University of Nigeria
Department: Medical, Pharmaceutical and Health science
Course Code: ECO725
Topics: health economics, consumer theory, regression analysis, multiple regression analysis, economic efficiency, cost-benefit analysis, cost-effective analysis, cost-utility analysis, production of health, health capital demand, health insurance, health insurance demand, health insurance supply, consumer choice, demand, assymetric information, health insurance markets, managed care, nonprofit firms, hospitals, long-term care, physician, s practice, supplier-induced demand, physician agency, health care labor markets, health care labor supply, pharmaceutical industry, drug pricing, equity, efficiency, health care market, social insurance, comparative health care systems, health system reform, social capital, social health
Author: AF Ahmed
School: National Open University of Nigeria
Department: Arts and Humanities
Course Code: ISL302
Topics: Research Methods, Problem Identification, Choice of Topic, Problems of Research, Hypotheses formulation, Research Proposal, Literature Review, Research Instruments, Sampling Techniques, Referencing
Author: JO Onyemaechi
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: ECO802
Topics: Economic Theory, Economic Principles, Economic Analysis, Market Participants, Circular Flow of Economic Activity, Consumer Choice, Maximisation of Utility, Market Demand, Price-Elasticity of Demand, demand function, Theory of Production, Optimal Input Combinations, cost functions, Profit Maximisation, National Income Determination, Government, Foreign Trade, Economy, Money Market Equilibrium, General Equilibrium, Federal Government Budget, Income, Employment, Price Level, Inflation, Output, Unemployment, Distribution of Income, Resource Allocation, Theory of Welfare Economics, Welfare Economics, Perfect Competition
Advertising, promotion and other spects of integrated marketing communications ,10th Edition
Author: Terence Shimp, Craig Andrews
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MAC331
Topics: Advertising, promotion, integrated marketing communications, Brand Equity, brand Accountability, Brand Adoption, Brand Naming, Intellectual Property, integrated marketing communications planning, Segmentation, Targeting, Positioning, Communications Process, Consumer Behavior, Objective Setting, persuasion, Advertising Management, Media Choices, Effective Ad Messages, Creative Ad Messages, Traditional Advertising Media, Advertising Media, digital media, Online Advertising, Mobile Advertising, App Advertising, social media, Direct Marketing, Media Planning, media Analysis, Sales Promotion, trade promotion, Sales Promotion, Consumer Sales Promotion, Public Relations, Content Marketing, Viral Marketing, Sponsorships, Packaging, Point-of-Purchase Communications, Signage, personal selling
Author: AEM NOUN
School: National Open University of Nigeria
Department: Agriculture and Veterinary Medicine
Course Code: AEM751
Topics: Micro Economics, resoruces, scarcity, choice, opportunity cost, economic problems, consumer behavior, cardinal utility analysis, total utility, marginal utility, utility maximization, consumers demand curve, indifference curve analysis, consumer surplus, Law of demand, market demand, supply, supply curves, market supply, Equilibrium Price, equilibrium quantity, market equilibrium, elasticity, supply elasticity, demand elasticity, Cross elasticity, Law of diminishing return, production function, isocosts, producer equilibrium, production possibility curve, Isorevenue line, long run total cost, Long run marginal cost curves, amrket structure, firm, industry, monopoly, monopolistic competition, oligopoly, Total cost-total revenue analysis, Marginal cost-marginal revenue analysis, pricing, perfect competition
Departments
Administration, Social and Management science
Agriculture and Veterinary Medicine
Arts and Humanities
Education
Engineering
General studies
Law
Medical, Pharmaceutical and Health science
Science and Technology