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Biographical Studies of Entrepreneurial Thinkers and Giants

Author: Lawal Kamaldeen, Itunuoluwa Adeoye

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: ENT208

Topics: Nigerian Indigenous Entrepreneurial Giants, Entrepreneurial Thinkers, Entrepreneurial Giants, World Class Entrepreneurs

Entrepreneurs ,2nd edition

Author: Bill Bolton, John Thompson

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: ENT310

Topics: Entrepreneurs, entrepreneur, strategy, Classic entrepreneurs, Business entrepreneurs, Internet entrepreneurs, Social entrepreneurs, Artistic entrepreneurs, aesthetic entrepreneurs, enterprise

Introduction to Law and Diplomacy in Pre-Colonial Africa

Author: Osita Agbu

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: INR112

Topics: Pre-colonial African society, Pre-Colonial Africa, Pre-colonial Africa International law, Modern International Law, International Law, Classical Scholars of International Law, Settlement of International Disputes, diplomacy

Evolution of Modern International System

Author: Terhemba Ambe-Uva

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: INR251

Topics: Modern International System, International System, Classical International System, Transitional International System, Post World War 2 International System, Contemporary International System, use of power, Globalisation, Collective Security, terrorism

Introduction to Marketing

Author: Mande Samaila, Eunice Adegbola, Bilkisu Katagum

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MKT108

Topics: Marketing, Marketing Management Philosophies, Marketing Environment, Functions of Marketing, Product Classification, Consumer Products, Industrial Products, buying process, Channels of Distribution, Middlemen, Marketing Activities, Marketing of Services, Market Strategies, Marketing Risks, Market Segmentation, Promotion, Consumerism

Elements of Marketing

Author: CI Okeke, Eunice Adegbola, Bilkisu Katagum

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MKT201

Topics: Elements of Marketing, Marketing Environment, Product Classifications, Channels of Distribution, Product Life Cycle, New Product Development, marketing mix, Market Segmentation, packing, branding

Consumer Behaviour

Author: Lawal Bello

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MKT824

Topics: Market Segmentation, Consumer Behaviour, Motivation, Involvement, consumer, personality, self-concept, perception, learning, memory, Attitude formation, attitude change, family, household, social group, consumer social class, cultural influence, Decision Making, Consumer Information Processing, Consumer Decision Making, Organizational Buyer Behaviour

Introduction to Public Administration

Author: Babatunde Osabiya

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: PAD202

Topics: Public Administration, Administration, Organisation, Private Administration, Scientific Management Theory, Classical Theory of Organisation, Human Relation Theory, Nigerian Civil Service

Globalism and Comparative Public Administration

Author: Jamil Jreisat

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: PAD404

Topics: Globalism, Comparative Public Administration, Globalism, Classic Bureaucratic Model, bureaucracy, Comparative Public Policy, Developing Countries administration, Developed Systems administration, Global Ethics, Public Service

Administrative Theory

Author: Ibrahim Adamu

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: PAD712

Topics: Administrative Theory, Administration, Management Theory, Scientific Management Theory, Scientific Management, Classical Administrative Theory, Hawthorn Experiment, Relations Theory, Decision Making Theory, Organisational Conflict, Behaviourism, Motivation, Motivation Theories, Management by Objectives, New Public Management

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